Inside The 800-Acre Enclave: Sunway City’s Out-Of-Home Network Spans Four Highways, A BRT Line And Malaysia’s First Certified Sustainable City
An out-of-home media portfolio covering Sunway City and key expressway corridors is now available to advertisers, combining digital screens, static billboards, rooftop signage and a dedicated Bus Rapid Transit inventory.
Sunway City is an 800-acre enclave housing a 200,000-strong community in a sustainable eco-system built around the principle of “Live, Work, Dine and Learn”. It has been named Malaysia’s first fully integrated sustainable city, as certified by the Green Building Index.
The enclave integrates office towers, hotels, shopping malls, a theme park, residential homes, world-class learning institutions and a medical centre — producing a captive daily audience of residents, workers, students, patients and visitors.
Media Formats Available
- Digital out-of-home (DOOH) — full-motion screens running JPEG and MP4 material on rotating loops.
- Static billboards — permanent-visual sites at entry points and junctions.
- Unipole — standalone highway structures on the North-South Expressway.
- Rooftop signage — elevated placement visible from highway sightlines.
- BRT overhead panels — double-sided spans across expressway traffic.
- BRT pillars — column wraps along Malaysia’s first Bus Rapid Transit system.
- BRT station panels — commuter-facing placements inside stations.
Highway And Road Corridors Covered
The portfolio is built around the arterial roads feeding Sunway City and one long-haul interstate corridor.
- LDP (Lebuhraya Damansara–Puchong) — the primary north-south feeder into the enclave.
- NPE (New Pantai Expressway) — the eastern approach, linking to Kuala Lumpur.
- KESAS Highway — carrying traffic to and from Puchong, Klang and USJ.
- North-South Expressway — interstate traffic at Tambun, Perak.
- Jalan Lagoon Timur — internal Sunway City movement.
- Jalan Tambun — the Ipoh-bound junction corridor.
- BRT Sunway Line — the elevated transit corridor running through the city.
Digital Screen Inventory
DOOH NPE — Entrance of Sunway City
- Location: the main entrance of Sunway City, in front of Sunway Pyramid.
- Traffic captured: vehicles arriving from the LDP.
- Advertisers: 8 slots at 15 seconds per slot.
- Loop: 2 minutes / 120 seconds.
- Frequency: 400–550 exposures per day.
- Operating hours: 7.00am to 1.00am, an 18-hour day.
- Material: JPEG, MP4.
DOOH Sunway Hotel — Front Entrance
- Location: the main entrance of Sunway Hotels & Resorts and SPA.
- Advertisers: 10 slots at 15 seconds per slot.
- Loop: 2.5 minutes / 150 seconds.
- Frequency: minimum 408 exposures per day.
- Operating hours: 8.00am to 12.00am, a 17-hour day.
- Material: JPEG, MP4.
DOOH LDP — Sunway Serene A
- Location: along the LDP Highway, fronting Sunway Serene Residences.
- Traffic captured: vehicles heading in the SS2 direction.
- Advertisers: 10 slots at 15 seconds per slot.
- Loop: 2.5 minutes / 150 seconds.
- Frequency: minimum 432 exposures per day.
- Operating hours: 7.00am to 1.00am, an 18-hour day.
DOOH LDP — Sunway Serene B
- Location: along the LDP Highway at Sunway Serene Residences, paired with Panel A.
- Traffic captured: vehicles heading toward SS2.
- Advertisers: 10 slots at 15 seconds per slot.
- Loop: 2.5 minutes / 150 seconds.
- Frequency: minimum 432 exposures per day.
- Operating hours: 7.00am to 1.00am.
Running Serene A and B together creates a sequential double-hit on the same LDP approach — a large-format panel followed by a secondary reinforcement within the same journey.
Static And Structural Sites
Sunway City N1
- Location: at the entrance of Sunway City.
- Traffic captured: vehicles from the LDP and the U-turn from Sunway Mentari.
- Configuration: single-sided.
Sunway City N2
- Location: in front of Sunway Metro.
- Traffic captured: vehicles from the NPE and Jalan Lagoon Timur.
- Configuration: single-sided.
BRT Overhead Panel — NPE
- Location: on the BRT track along the NPE.
- Traffic captured: vehicles to and from the NPE and LDP direction.
- Configuration: double-sided, reaching both traffic flows.
Monash-U Residence Roof Top
- Location: on top of Monash Residence along the KESAS Highway.
- Traffic captured: vehicles to and from Puchong, Klang and USJ.
- Configuration: single-sided rooftop.
Unipole Tambun NSE KM 276 (Southbound)
- Location: the junction of Jalan Tambun, Perak.
- Traffic captured: vehicles from the North-South Expressway and Jalan Tambun.
- Direction: from Tambun heading to Ipoh Town.
- Availability: immediate.
Bus Rapid Transit Inventory
The BRT Sunway Line is Malaysia’s first Bus Rapid Transit system, operated in partnership between Prasarana and Sunway. Its elevated track runs through the heart of the city, past Sunway Medical Centre and the surrounding commercial belt.
- BRT Pillars — column placements along the elevated guideway, seen by both road traffic and pedestrians.
- BRT Overhead Panels — double-sided spans above expressway lanes.
- BRT Station Panels — commuter-facing sites within station interiors.
BRT Station — Sunway Lagoon Station
- Location: inside BRT Sunway Lagoon Station.
- Traffic count: estimated 1,000,000 monthly.
- Points of interest: Menara Sunway and Sunway Pyramid.
- Configuration: single panel.
- GPS coordinates: 3.07071259154537, 101.61063570965683.
Why This Cluster Works As One Buy
- Layered contact — the same audience is reached on the highway approach, at the entrance, and inside the transit system.
- Extended operating hours — digital sites run up to 18 hours daily, from morning commute to 1.00am.
- Mixed audience profile — residents, office workers, university students, hotel guests, theme park visitors and medical centre traffic.
- Directional targeting — sites are specified by approach direction, allowing campaigns aligned to inbound or outbound flow.
- Interstate extension — the Tambun unipole carries the same campaign onto the North-South Expressway.
- Simple material specification — digital sites accept JPEG and MP4, keeping production straightforward.
About Sunway City
Sunway City spans 800 acres in Bandar Sunway, Selangor, and is home to a 200,000 community. Certified by the Green Building Index as Malaysia’s first fully integrated sustainable city, it offers all-inclusive convenience across office towers, hotels, shopping malls, a theme park, residential homes, learning institutions and a medical centre.
