ASI Gantry Network That Spans Kuala Lumpur’s Busiest Corridors

Advance Sign Indicator Sdn Bhd runs a 24/7 outdoor advertising portfolio built around one idea: place big, uncluttered displays directly in the driver’s line of sight across Kuala Lumpur’s arterial roads.

The network covers gantries, overhead bridges, pedestrian bridges and freestanding structures, with most sites carrying upwards of 250,000 vehicles daily and 5.5 to 6.5 million monthly.

Billboard Formats in the ASI Portfolio

Horizontal Gantry

The workhorse format. A steel span crosses the carriageway and holds the poster at windscreen height, giving unavoidable exposure to every lane below it.

Standard size is 10ft (H) x 70ft (W) = 700 sqft, the dominant spec across the network
Larger variants run 12ft x 80ft (960 sqft) on Old Klang Road
A compact 11ft x 41ft (451 sqft) unit sits on the Kepong Roundabout flyover
Lighting uses 6 spotlights at RM150 each per month for full night visibility

Horizontal Overhead Bridge

These wrap the face of an existing flyover or road bridge. The scale is the selling point, since the poster becomes part of the structure motorists drive beneath.

The flagship spec is 15ft (H) x 150ft (W) = 2,250 sqft at the Kepong Roundabout
Mid-tier units run 12ft x 120ft (1,440 sqft) and 12ft x 180ft (2,160 sqft)
Larger faces carry 15 to 18 spotlights, priced at RM150 to RM250 per unit monthly

Pedestrian Bridge

Positioned where foot traffic and slow-moving vehicles converge, these sites deliver longer dwell time than a highway gantry because approaching traffic is already decelerating.

Standard face is 12ft (H) x 100ft (W) = 1,200 sqft
Both current sites sit on Jalan Kuchai Lama, covering opposing traffic flows
Lit by 10 spotlights across a 12-month cycle
Ideal for retail, F&B and neighbourhood-level campaigns rather than pure highway reach

Vertical Freestanding

Portrait-format structures on their own foundations. They suit creative that leads with a product shot or a single bold statement rather than a horizontal storyline.

Sizes are 25ft x 35ft (875 sqft) and 20ft x 30ft (600 sqft)
Lighting is a lean 4 spotlights at RM250 each per month

Where the Network Sits

Jalan Kuching Corridor

The densest cluster in the portfolio. This northern artery funnels commuter traffic between Kepong, Batu Caves, Rawang and the city centre throughout the day.

Gantry sites near BMW Millenium KL North, Royal Regent Condo and the PWTC approach
Four overhead bridge faces at the Kepong Roundabout, covering both exits and both flyover directions
Two Sultan Ismail overhead bridge units at 1,440 sqft each
Traffic volume exceeds 250,000 vehicles daily and 5.5 million monthly

Jalan Tun Razak and Jalan Tuanku Abdul Halim

Premium city-centre positioning. These roads carry corporate, government and hospital traffic past landmark towers, making them a fit for brand-building rather than tactical retail.

Gantries at AKLEH, Hospital Kuala Lumpur, Intermark Tower and Taman U-Thant / Tabung Haji
Three Jalan Tuanku Abdul Halim sites near Artisan Gallery, Masjid Wilayah Persekutuan and the Duta bus terminal
All faces run the 700 sqft standard gantry spec
Jalan Tuanku Abdul Halim clocks over 6.5 million vehicles monthly

Old Klang Road and Kuchai Lama

The southern retail belt. Traffic here is slower and more local, which favours campaigns aimed at shoppers, motor trade and property launches in the surrounding townships.

Two oversized 960 sqft gantries covering Puchong, NPE, Petaling Jaya and Bukit Jalil flows
A 700 sqft gantry facing Pearl Point
Two pedestrian bridge faces at the Kuchai Lama T-junction
A 600 sqft vertical at Verve Suites, Jalan Klang Lama

Federal Highway, KL Sentral and Damansara

The western gateway into the city. These sites intercept commuters from Petaling Jaya, Shah Alam and Subang before they reach the central business district each morning.

Gantries at Menara CIMB, Mid Valley / Angkasapuri and Wisma YPR
An overhead bridge beside KL Gateway at 1,440 sqft
Two Jalan Travers bridge faces serving KL Sentral and the St Regis
Jalan Damansara and Jalan Istana gantries complete the loop

Cheras, Salak and Setapak

Eastern and northeastern coverage. Strong residential catchments and heavy peak-hour congestion give these faces extended viewing time in both directions.

Cheras Sentral overhead bridge at 2,160 sqft, the largest single face outside Kepong
Gantries on Jalan Cheras towards Eko Cheras and on the Salak E37 at Taman Connaught
Jalan Pahang and Jalan Setapak gantries near NS Auto Glass and Courts
Two Lebuhraya Bukit Jalil gantries near Persiaran Jalil Utama and Jalan Jalil 1