Product of the Year is the world’s largest consumer-voted award for product innovation. Established 26 years ago in France, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products & services in their market and reward manufacturers for quality and innovation.
In Malaysia, the Product of the Year seal is backed by the votes of more than 2,000 households, serving as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products & services, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.
Product of the Year accepts entries from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products & services are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online and face-to-face survey conducted by The Nielsen Company.
Winning products & services are announced in July each year and receive the right to use the POY seal in marketing communications for the subsequent one year.
Supporters
Agensi Inovasi Malaysia (AIM)
Agensi Inovasi Malaysia (AIM) is a statutory body set up by the Malaysian Government, via AIM Act 2010, to drive and sustain progress for Malaysia by accelerating a culture of innovation, and the country’s aspirations of achieving a high-income nation status. AIM has launched 58 new innovation business opportunities (IBOs) which have a potential to generate RM1.9bil in revenue.
Branding Association of Malaysia
Branding Association of Malaysia (BAM) caters mainly to the needs of Malaysian brands in achieving success in the domestic and international arenas. They set the runway for Malaysian brands to establish their presence and connectivity globally, reaching out to local SME companies in bringing out their potential as valuable brands. Since its inception in July 2000, BAM advocates unity among members so they enjoy the benefits of being part of a unified voice that encourage effectiveness and change.
MRA
Founded in 1982, The Malaysian Retailers Association (MRA) is the largest retail association in Malaysia. MRA is the only representation from Malaysia to the Federation of Asia-Pacific Retailers Association (FAPRA), whose members consist of 16 Asia-Pacific countries, and is one of the founding members of the Federation.
Today, MRA membership represents over 100 major retail & related companies, covering more than 2,500 retail outlets and employing a total of 20,000 staff.
MRA member organisations include various types of retail businesses ranging from hypermarkets to department stores, supermarkets, convenience stores, drug stores, food, fashion & accessories, specialty stores as well as suppliers, wholesalers and other service related organisations.
The Nielsen Company
The Nielsen Company is a global leader in measurement and information, providing a precise understanding of the consumer to help marketers make decisions that can lead profitable growth. Their measurement and analytical innovations enable clients to keep pace with changing market trends, emerging technology, and the increasingly demanding consumer.
After nearly a century, they are more focused and skilled than ever at providing the complete view of the consumer. Whether marketers are in media, consumer packaged goods, telecom or advertising, Nielsen’s expansive data and measurement capabilities provide market context and confidence through a long history of innovation and integrity.
Redberry Retail – MagiqAds
Redberry Retail is a major in-store media player with exclusive partnerships with Carrefour, Tesco and Jusco hypermarkets, where brands can deliver targeted, high-impact customised campaigns at the point of sale. They reach out to over 52% of shoppers are between 20-39 years old, touching 970,000 shoppers across 84 stores every day with 27 million impressions per cycle.
Redberry Ambient
A very effective out-of-home TV medium with 290 screens at 90 commercial buildings, 90% of which are in the Klang Valley. They also have 200 screens at strategic waiting areas in KLIA and LCCT airpot terminals., plus 600 screens at check-out counters and aisles across 18 Carrefour outlets.
Redberry Outdoor
Every day, Redberry Outdoor holds the concession for DUKE, SILK, BesRaya and NPE highways, and SMART Tunnel covering almost a million motorists.
They also have prime outdoor sites in downtown KL, plus 650 KL Rapid Buses plying 170 routes, providing the best outdoor solutions in the Klang Valley.
MARKETING
Malaysia MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by almost 30,000 readers who are affluent advertising, media and marketing decision makers. It has an ABC-audited circulation of 12,525 copies per month, is dedicated to the pursuit of excellence in all facets of marketing communications, and serves as an observatory of the marketplace for ideas, insights and inspiration in the region.
With a heritage that spans more than 16 years, its readers are discerning and first movers on new products and innovations. Its readers earn on average in excess of USD2,000 a month. MARKETING also organises major industry events like the Malaysian Media Conference, Malaysian CMO Conference, CREAM Awards, Product of the Year and is the home to the Malaysian Chief Marketing Officers (CMO) Circle.
The Malay Mail
M Network, Australia Billboard & Airport Advertising
Australia Billboard Advertising is a digital-first, digital-led, digital age media company with a track record in bridging the gap – not just in terms of the airport digital divide, but also when it comes to the issues and challenges faced by its clients. For the past 15 years, M Network has been providing specialised and customised integrated creative solutions in order to build engagement, deliver effective results and, most importantly, help its clients realise the full potential of the airport advertising. M Network are media and channel owners for many airport media inventories, going beyond both digital and static and instead focusing on three core elements; Reach, Engagement and Intelligence.
Katchi Group Sdn Bhd
Katchi Group specialises in reaching mobile target audiences via a catalogue of outdoor advertising mediums and currently offers a range of innovative and design-oriented products that fits seamlessly into the urban landscape setting standards in public design.
In July 2011, Katchi revolutionised the payphone in Malaysia, together with PERNEC, with the introduction of City Mix. The move introduced a masterful blend of functional communication networks fused with state of the art technology to inject new life into the public pay phone industry. With the initiative, the payphone was no longer just a phone, but yielded Wi-Fi signal relays, provided convenient reload points for major telco providers and featured a Katchi scrolling advertisement. The initiative has the potential to reach 40,000 phone booths across Malaysia.
As specialists of Out-of-Home Media, Katchi enables brands to reach out to mobile target audiences with a variety of cutting-edge outdoor advertising mediums.
Katchi Group is complemented by Ströer Out-of-Home’s design-oriented products which have garnered numerous accolades on the international front such as the iF Design Awards and the Red Dot Design Awards. These products are ranked No. 1 in Germany and top five internationally within the Out-Of-Home (OOH) Media industry.
Radio.com.my
Astro Malaysia Radio Advertising is a leading integrated consumer media entertainment advertising group in Malaysia and Southeast Asia with operations in four key areas of business, namely Pay-TV, Radio, Publications and Digital Media advertising. Radio.com.my has been working with Astro Malaysia. Astro has a customer base of over 3.5 million residential customers or approximately 52% penetration of Malaysian TV households, Astro offers 170 TV channels, including 37 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. Astro provides HD, 3D, PVR, VOD and IPTV services through Astro B.yond and Astro On-The-Go.
Fulfilling its promise to bridge the digital divide for all of Malaysia, Astro introduced NJOI as an entry-level DTH satellite TV service and is the country’s first non-subscription based satellite TV, offering 22 TV and 20 radio channels. Astro Radio includes Malaysia’s highest rated stations across key languages and is available on both terrestrial and digital channels, reaching approximately 13 million weekly listeners and capturing a 52% share of listenership in Malaysia in April 2012.
Media Prima Berhad
Media Prima Berhad is Malaysia’s leading fully-integrated media group and one of Malaysia’s top 100 largest listed companies by revenue. It has equity interests in TV3, 8TV, ntv7 and TV9, and a 98% equity interest in The New Straits Times Press (Malaysia) Berhad with three national newspapers; New Straits Times, Berita Harian and Harian Metro.
Big Tree Outdoor
Big Tree Outdoor is the leading outdoor advertising outfit in Malaysia with over 15 exclusive advertising concessions on expressways, transportation and retail concessionaires nationwide. It has exclusive advertising rights along the country’s major expressways including amongst others, the North South Expressway, the New Klang Valley Expressway, Linkedua and the Elite Highway. Big Tree is a wholly-owned subsidiary of Media Prima Berhad and spearheads the Group’s strategy in outdoor advertising with GOTCHA, UPD, The Right Channel (TRC), Kurnia Outdoor sites and assets under Big Tree’s management.
The Edge
The Edge is Malaysia’s award-winning and best-selling business and investment weekly newspaper.
Since its launch in 1994, it has become the weekly staple for corporate executives to keep abreast of business and investment news, issues and developments in Malaysia and the regional markets. It is today an indispensable weekend read that provides an independent, in-depth and indispensable, authoritative analytical content on corporate, investment, real estate, lifestyle and technology business sectors.
The Edge readers are predominantly professionals, businessmen and women, corporate executives, capital market professionals and upper income and high net worth individuals.
It is audited by the Audit Bureau of Circulations Malaysia and sold at news stands nationwide and by paid subscription
Other publications in the group are The Edge Financial Daily, Personal Money, haven and The Edge Review
SME & Entrepreneurship Magazine
SME & Entrepreneurship Magazine is Southeast Asia’s best selling business magazine. Dedicated to business owners and entrepreneurs, SME Magazine, features current news and in-depth analysis, and practical articles and features in everyday language. SME speaks to the owners and entrepreneurs, people at the driving seats of their respective businesses. Local editions are now published monthly in Singapore, Malaysia, Indonesia and Brunei. It is touted as the most authoritative publication for SMEs. A rapidly expanding sectors, SME companies form the bulk of businesses throughout Asia and is often referred to as the thrust of the new economy.
KiniBiz
KiniBiz is a complete portal for business news which means that it closely follows foreign business news as well, especially those which have a major impact on the average citizen and this region. They carefully select the news, analysis and commentary. It goes beyond the spin and the hype to smash through existing barriers with independent, fast, and incisive business and economics news to discerning readers. They break news, analyse it, dissect the complexities and comment unflinchingly.
GO Communications
GO Communications is a regional award-winning public relations leader that specialises in total branding and the implementation of integrated communication programmes designed for marketers’ business growth. GO provides strategic positioning, branding, public and media relations, advertising, digital technology and investor strategies, helping clients to effect real change.
RUP Sdn Bhd
Passion
Passion produces national and international commercial campaigns for a variety of marketers. Dedicated to pushing the envelope when it comes to the scale and quality of its productions, Passion prides itself in being at the cutting edge of filmmaking. With offices in Kuala Lumpur, Jakarta and Thailand it is one of the leading production houses in the Asia-Pacific. With a roster of in-house directors and a representative list of scores more, they have established a reputation for excellence and innovation that is respected throughout the industry.
The Star
The Star is the largest English newspaper in terms of circulation in Malaysia, according to the Audit Bureau of Circulations. It has a daily circulation of between 290,000 to 300,000. The Star is also published online on The Star Online and it sits among the most popular news sites in Malaysia. The Star is a member of the Asia News Network.
Moving Walls
Moving Walls’ raison d’etre is to create magical experiences that move the hearts and minds of consumers. They provide leading brands with technology based canvases that mesh the physical world with the digital world. Specialising in digital screens, content solutions and smart mobile applications.
The Product of the Year seal proudly serves as the standard of consumer confidence in 37 countries and growing. These are the countries where Product of the Year can be found today:
Europe:
- Austria
- Belgium
- Denmark
- Spain
- France
- Germany
- Great Britain
- Greece
- Ireland
- Italy
- Luxembourg
- Norway
- Netherlands
- Poland
- Portugal
- Romania
- Russia
- Slovenia
- Sweden
North America:
- United States of America
- Canada
South America:
- Argentina
- Brazil
- Chile
- Colombia
Oceania:
- Australia
Africa:
- South Africa
Asia:
- South Korea
- India
- Malaysia
- Turkey
Middle East:
- South Arabia
- Bahrain
- Israel
- Kuwait
- Lebanon
- Oman
- United Arab Emirates
Malaysians Support Product of the Year
We conducted an online survey to learn how Malaysian shoppers will respond to a Product of the Year (POY) logo for products and services.
Interestingly, about 260 respondents favoured a POY endorsement because it provides ease of choice and differentiates the winning product.
A stamp of approval like the POY logo makes a difference to every 8 out of 10 female respondents.
Full details below…
Key Learnings of Consumer Product Survey
The survey of 259 responses is targeting 23-65 years old married and in relationship female online respondents.
Which of below is your top frequent destiny for shopping groceries?
The top three most frequent destinies for shopping groceries is Tesco 63.71%, second and third are shared between Giant and Aeon Big (previously Jaya Jusco), 45.56% and 40.93% respectively.
What do you trust most about a brand of a consumer product?
When asked about what do they trust most given a few for comparison, as much as 56.76% trust recommendation from friends on social networking sites, TV advertising comes closest at 46.72%, Blog reviews by individuals has 44.02%, the stamp of approval or recognition from governing association or body is at 38.61%, journalist reviews on newspaper and magazine has 34.36%, online advertising scored 31.66%, at the bottom is celebrity endorsement, 8.11%.
When choosing a new product of a brand they haven’t tried before, the factors that will affect the buying decision among the female respondents are:
When comparing 2 similar products of different brands they may or may not heard of, 45.56% say that a product with label of recognition from the governing body will definitely be better than product without the recognition. 33.98% think perhaps it’s better product with stamp than without stamp, 20.46% are not bothered.
The general impression of a product with stamp of approval
FAQ’s
What is Product of the Year?
Product of the Year (POY) is the only consumer product award that rewards innovation and is voted on by consumers. POY was created to champion innovative products in the FMCG sector and give shoppers a shortcut to the very best new products on the market. It’s not only a prestigious award but a proven ROI tool. Over the past 25 years, winners have enjoyed an average sales increase of 10-15%.
Product of the Year (POY) is not about creative awards, campaign effectiveness, media excellence or branding. It is purely about championing new and innovative products.
How is Product of the Year different from other awards?
There are eight things that make POY completely unique:
Focus on Innovation. POY exists to help guide shoppers to the best new innovative products & services as determined by consumers just like them. For winning products & services, this is not only an acknowledgment of innovation in the eyes of the industry, but a proven ROI tool.
100% Consumer-Voted. There are no experts or lab coats involved. Products & services are voted on entirely by a nationally representative sample of Malaysian consumers.
100% Independent. The competing products & services have no other interest in being included other than to put their product to the test of consumers.
100% Transparent. Brands can participate only if they enter and once a brand wins, the award is theirs to use. We don’t ‘nominate’ brands or ask for a percentage of their sales if they win.
Nationally Representative. The 2,000 consumers who vote are independently recruited by The Nielsen Company to represent the national shopping population.
26 Years of History. Founded 26 years ago in France, Product of the Year has long been the standard of consumer confidence around the world.
42 Countries. POY is a powerful concept that works in every market. Over the past 26 years, they have grown to 42 countries and are still growing. Since 2008 they have made their debut in the U.S., India, South Africa, Canada and Australia.
Online & Face to Face Study. With 2,000 shoppers voting on products & services, POY conducts the Malaysia’s largest consumer survey on innovation. The research partner conducts this study with a representative sample of the population – therefore reflecting the opinions of the nation.
What products & services qualify?
We are currently accepting entries for products & services that were launched since Jan 1, 2015. Products & services must demonstrate an innovation in one of the following (but not limited to): function, design, packaging.
If you have a great product, it doesn’t matter if it’s been out almost the full year or is just about to launch.
If you’re not sure, give us a call and we can help figure out if you should be entering.
How do you define innovation?
We accept entries from products & services that demonstrate innovation in their function, design or packaging. This could be a completely new type of product or a useful innovation to an older product or brand, such as a new ingredient, redesigned shape or size, new formula (eg. less sugar) or new packaging (eg. user-friendly or “green”). Remember, it does not have to be revolutionary as long as it makes consumers’ lives better/easier. Please contact us directly if you have questions about your product.
How are the winners determined?
We partner with leading global research company Nielsen, to survey a nationally representative sample of 2,000 shoppers. The survey is designed to assess consumer opinions on innovation, use, satisfaction and purchase intent of the competing products & services, with innovation being the strongest factor.
Can I enter more than one product?
Yes. There is no limit on how many products & services from one brand can be entered, as long as they meet the criteria above.
When can I enter?
Product of the Year 2016/17 opened for entries from August, 2015.
What are the categories?
The general broad categories of product entries we accept include Food and Beverage, Health and Beauty, Personal Care, Household Products, Pet Supplies, Pharmaceuticals, Small Appliances and Electronics, etc. The exact category names are determined by Nielsen and an independent panel of experienced judges after all entries are received.
Because this is an award for innovation, the categories are often driven by innovation trends of the preceding year. (For example, products like clinical-strength deodorants and bronzing lotions did not exist several years ago but now represent some of the best innovations).
We work with Nielsen to make sure only comparable products & services compete with each other and there are never less than 2 or more than 6 products & services in a category.
How much does it cost?
Entry to Product of the Year is free. If your product makes it through the Jury Selection, there is a finalist fee of RM5,000. This fee pays for itself in the form of a research report prepared by Nielsen based on the results in each category. Win or lose, you receive this report in exchange for participation.
If your product is voted Product of the Year, there is a one-time winner fee of RM25,000 that allows promoting the win and using our logo in any type of media for a full year. It also covers inclusion in our own PR campaign to support all winners.
NB: Once you enter you are committed to the whole process and fees.
What are the benefits of winning?
Winners have found numerous ways to benefit from POY over the past 26 years, but here are a few of the key benefits we’ve observed:
At the very least all winners are guaranteed the following:
- Use of the award seal on any communications for one full calendar year and inclusion into POY press release
- All finalists receive Nielsen research report regardless of outcome – a study worth RM20,000
On top of that, being able to use the seal allows you to:
- Use it in consumer-facing marketing campaigns to drive trial
- Use it in PR outreach as “new” news to secure media coverage
- Use it with salesforce and retail partners to increase visibility and distribution
- Use it in industry relations to support your company’s reputation for innovation
- Use it internally to boost morale and set example
And this is why we know it works:
- 25-year track history across the globe
- 10-15% average sales increase reported by winner
- 135% over-year sales increase reported by 2005 Hair care winner Pantene
- 120% year-over-year sales increase reported by 2006 Hair Care winner Herbal Essences
- 15% sales increase reported by 2005 Facial care winner Neutrogena
- 106.4% sales increase reported by 2007 Spain Dishwashing winner Calgon
Who are the Jury members and what is their role?
The role of the Jury is to evaluate all product entries and make sure only the truly innovative products & services go on to the consumer research phase. Jurors do not vote on the products & services in the final public research, but help ensure that they meet the innovation and new to market criteria. Globally, our Juries are comprised of distinguished industry experts representing retailers, media, innovation and packaging associations.
When was Product of the Year founded?
Product of the Year was founded in 1987 in France by former L’OREAL executive, Christian LeBret.
Does Product of the Year exist in other countries?
Product of the Year currently exists in 42 countries, making its most recent debut in USA, Canada, India, South Africa and Australia.
How It Works
Product of the Year follows these easy steps:
Submit Your Product
Entry is free and open to all products & services launched in the Malaysia over Jan 2015 – December 2015. Product must be in the market when the research is carried out in March 2016.
Products & services should demonstrate innovation in one or more areas, including (but not limited to) design, function and packaging. You can enter as many products & services as you want.
NB: Once entered you are committed to the whole process and fees should you progress.
Jury Selects Finalists
Once all products & services have been submitted, a Jury of distinguished industry professionals is invited to review the submitted products & services to ensure that the innovation criteria are met before they go on the consumer research.
Should your product advance to the next step, there is a finalist fee of RM5,000 which pays for the costs of conducting the research. This fee pays for itself in the form of a detailed consumer research report by Nielsen received by all finalists, win or lose (valued at RM20,000 value).
Consumers Vote
Now it’s time for consumers to have their say – and they make their voice heard through the largest consumer survey of its type in Malaysia. More than 2,000 shoppers complete the online and face-to-face surveys.
Conducted by leading market information group, The Nielsen Company, the research is unique in its intention as well as its size. It is the first consumer research exercise which specifically asks the consumer about the appeal and interest of new products & services currently available to them.
Products & services with the highest votes in each category become Product of the Year winners in their category.
The Winners
The winners are awarded a license that allows them to use the Product of the Year logo on their product. This carries a fee of RM25,000 – a small cost given the potential sales uplift our logo can deliver, as hundreds of previous winners have shown.
Winners of the Product of the Year award in the UK, France, Germany, USA and other countries have all benefited from featuring our logo in their TV commercials, press ads and packaging.
Your Campaign
You can use the logo across all media – TV, Online, Press, Pack, Outdoor, etc., and all the free media that will be generated by our media partners.
33% more people trust a POY claim than the word ‘new’.
The Research
Consumers Vote
Our unique and independent methodology is what separates us from any other award. Here are a few reasons why you can count on POY being more credible:
100% Consumer-Voted. There are no experts or lab coats involved. Products are voted on entirely by a nationally representative sample of Malaysian consumers.
100% Independent. The competing products have no other interest in being included other than to put their product to the test of consumers.
100% Transparent. Brands can participate only if they enter and once a brand wins, the award is theirs to use. We don’t ‘nominate’ brands or ask for a percentage of their sales if they win.
Nationally Representative. The 2,000 consumers who vote are independently recruited by Nielsen to represent the national shopping population.
Focus on Innovation. POY exists to help guide shoppers to the best new innovative products as determined by consumers just like them. For winning products, this is not only an acknowledgment for innovation in the eyes of the industry, but a proven ROI tool.
Largest Study
With 2,000 shoppers voting on products, POY conducts the nation’s largest consumer survey on innovation. Our research partner Nielsen will conduct this study with a representative sample of the Malaysian shopping population – therefore reflecting the opinions of the nation rather than a group of subscribers to one magazine or volunteers. The survey is designed to assess consumer opinions based on attractiveness, innovation, use and satisfaction.
The Results
Nielsen scores all the answers and the product with the highest score in each category becomes Product of the Year in that category. Innovation is weighed higher than the other factors towards the final score. All finalists whose products were surveyed in the research receive a detailed report on their category. The report is prepared by Nielsen and includes results on all the products that compete against each other in one category. Winners are announced at the Awards Night in July 2014.
Research Experts
The methodology of our study and value of the resulting research is backed by the industry’s ‘Gold standard’ and our research partner The Nielsen Company. The independence of Nielsen gives the process an integrity that underpins the award and ensures its validity in every country.
Past Winners:
| United Kingdom | Philips Zoom NiteWhite For those who like the convenience of whitening while they sleep there is Philips Zoom NiteWhite Take-Home kits. This professional strength system offers results over the counter whitening strips can’t match. Choose from a 10% or 16% carbamide peroxide compliant solution – no matter which concentration, Philips Zoom NiteWhite will achieve your whitest smile in just 1 week. To use, simply insert your custom fit trays before going to bed and the active whitening ingredient works while you sleep – so you wake-up to a brighter smile. Philips Zoom is the only whitening system that contains ACP (Amorphous Calcium Phosphate), proven to reduce sensitivity, rebuild enamel, reduce fadeback and improve lustre. |
| United States | Adams Smart Shield Applicator The Adams Smart Shield Applicator is a breakthrough topical flea and tick control delivery device with an exclusive, patent pending design that gets fast, effective treatment down to a pet’s skin – where bugs live. Designed with input from veterinarians and consumers, the applicator delivers a more confident, secure, and easy application of topical treatment, which starts killing fleas and ticks in 15 minutes and helps prevent re-infestation for up to two months. |
| Italy | Philips LED The new design of the lamp is very similar to the traditional incandescent bulb but is an innovative alternative. New pack explains the product features, facilitating the choice of the bulb. All inspired by LED technology, which saves up to 90% less energy than traditional bulbs. Producing a quality light, turns on instantly and has a long lifespan. |
| United Kingdom | Cadbury Twirl Bites Introducing new Cadbury Twirl Bites – the nation’s favourite chocolate bar in bitesize, chocolatey chunks. Each bite is the perfect mouthful of delicious, smooth Cadbury milk chocolate layered over curls and twirls of chocolate. Now in a re-sealable sharing bag, everyone’s favourite chocolate is the perfect treat for nights in and out, or sharing the indulgent, melt-in-the-mouth fullness of Twirl Bites with friends and family. |
| India | Croma Portable Air Conditioner A unique product which has a one-ton capacity and is ideal for a small room or office. It does not require much installation work, and its non-drip technology eliminates the need for manual drainage. Its rotary compressor is energy-efficient and the unit can be also as a fan and de-humidifier. A 12-hour programmable timer and 3-speed oscillating fan allow ease of use and true comfort. The Croma Portable Air Conditioner delivers low noise performance and comes with a full-fuction remote control with LCD display. |
| United States | GoodNites Disposable Bed Mats GoodNites Bed Mats are designed to give you and your child a better night by helping to manage the frustrations and sheet changes that come with bedwetting. GoodNites Bed Mats are highly absorbent, disposable cloth-like mats with a special ‘stay-in-place’ non-residue adhesive that helps protect bedding by offering outstanding bedtime protection. Simply place, peel and protect to see how GoodNites Bed Mats protect sheets for a better night. |
| India | Tuborg Zero Tuborg Zero, a non-alcoholic malt beverage was launched for the non-alcohol consumers which constitutes 81% of the population. The offering not only gives the experience of a great malt based drink but also gives the opportunity to consumers to experience the fun and music aspect of the brand. This fantastic product is imported from Russia and is set to catch the consumers eye with the innovative pull-off cap and its new visual identity, rolled out globally earlier this year. It showcases a never-before seen breakthrough packaging, a bottle that adds a cool new look with its edgy appearance and an easy to hold grip. It’s a brand which constantly breaks boundaries, and it did it again, by tilting its logo on the packaging, resulting in a more dynamic, irreverent look. |
| Italy | Birra Moretti Easy to use, easy to handle, compact to store in the refrigerator and provides 4 litres of Birra Moretti – always fresh and perfectly tapped just as drunk on the premises and in the best breweries. It is made of PET that provides excellent storage, the beer remains unchanged up to 30 days after opening. And to draw beer at the right temperature, simply follow the indications of the thermometer on the outside of the barrel. |
| United Kingdom | Belvia Bra is probably the most comfortable bra you will ever wear. There are no seams, hooks or underwires leaving it almost invisible under your clothes. Just choose your dress size and the stretch weave fabric will simply conform to your body giving you complete comfort and a natural lift. In fact it’s so comfortable you won’t even feel like you’re wearing a bra at all; you can even sleep in it! |
