From Changlun To Kulim Hi-Tech: Darulaman Media Maps Its Kedah Billboard Network Across Twelve Districts
ALOR SETAR — Darulaman Media & Events Sdn. Bhd. (1400427-T), a subsidiary of Menteri Besar Kedah Incorporated, has set out the full spread of its outdoor advertising network across Kedah, alongside a production and events arm that has delivered state-level ceremonies and campaign launches.
The company describes its brand promise simply: to provide powerful digital marketing solution and support. It specialises in brand strategy, digital creation and advertising, and rents outdoor advertisement space throughout the state.
Billboard Formats Available
The inventory is not a single format repeated. Sites are classified, sized and configured differently depending on the road and the purpose of the placement.
- Standard static boards — the core format, listed at 10 x 40 across the general Kedah schedule.
- Multi-panel clusters — sites carrying grouped faces, notated as 2BDS, 3BDS, 4BDS, 6BDS, 7BDS, 8BDS and up to 9BDS at Flyover Lepai.
- Double-sided boards — marked 2 muka, reaching traffic in both directions from one structure.
- Board-and-pole configurations — such as the 2B4P arrangement at Pasaraya Supermas, Baling.
- Flyover boards — elevated placements at Taman Berlian, Taman Seri Kenari, Taman Rhu and Lepai.
- Roundabout sites — bulatan placements at Jitra, Changlun, Hospital Jitra and Mini Stadium Baling.
- Toll and expressway exits — boards at Tol Pendang, Tol Gurun, Tol Hutan Kampung and the Jitra expressway exit ramp.
- Junction boards — the largest single group, at simpang tiga and simpang empat positions statewide.
- LED display — digital capability at the Pejabat Tanah Sik junction.
Directional Coding On Expressway Sites
Highway boards are logged by kilometre marker and carriageway direction, shown as (U) for utara and (S) for selatan. This allows advertisers to buy northbound or southbound traffic specifically rather than taking whatever faces the road.
Site Classification
- Komersial — open commercial inventory.
- Kerajaan — government placements.
- Kerajaan Negeri — state government placements.
Highways And Roads Covered
- North-South Expressway (PLUS) — the backbone, with sites running from KM 8.0 at Changlun down to KM 112.4 near Gurun.
- Butterworth-Kulim Expressway (BKE) — three sites between KM 20.5 and KM 21.4.
- Lebuhraya Jitra — exit ramp placement at KM 30.3.
- Jalan Kodiang, Jalan Langar, Jalan Kejai and the Stargate Bypass.
- Jalan Tunku Abdul Halim — the Alor Setar arterial.
Full Site List By District
Alor Setar
- Airport Kepala Batas
- KM 93.5 Flyover Lepai — 9BDS
- KM 41.2 (U) Tol Hutan Kampung — 2BDS
- KM 42 Jalan Langar — 4BDS
- Simpang 3 Jakel — 3BDS
- Jalan Keluar Stargate Bypass — 4BDS
- Simpang 4 SK Mergong — 8BDS
Sungai Petani
The densest stretch in the network, with continuous expressway coverage from KM 93.9 to KM 112.4 across both carriageways, including multi-panel sites at KM 94.3, KM 97.2 and KM 107.4.
- KM 102.7 (U) Flyover Taman Berlian — 4BDS
- KM 103.6 (U) Flyover Taman Seri Kenari — 3BDS
- KM 112.4 (U) Flyover Taman Rhu
- Keluar Tol Gurun
- Depan Lotus SP Utara
- Simpang 4 Kilang Sharp
- Simpang 4 TF Mart
- Simpang Petron Sungai Layar
- Simpang ke Darulaman Perdana
- Simpang 3 IPD Sungai Petani
Kubang Pasu
- Bulatan Jitra
- Masjid Pauh Jitra
- KM 8.0 (U) Bulatan Changlun – BKH — two sites
- KM 8.1 (U) Bulatan Changlun – BKH
- KM 30.3 (S) Susur Keluar Lebuhraya Jitra
- KM 31.7 Jitra
- KM 34.6 (U) Hutan Kampung – Bandar Darul Aman
- Bulatan Hospital Jitra
Kulim And Kulim Hi-Tech
- Kulim Hi-Tech Bank Islam
- Simpang Kulim Hi-Tech Park
- Depan Petronas Kulim Sentral
- BKE KM 21.4 Simpang Taman Industri Saujana
- BKE KM 21.1 dekat Restoran Kapitan
- BKE KM 20.5 Sungai Seluang
- Simpang 3 Hospital Kulim
Langkawi
- Hospital Sultanah Maliha — 6BDS
- Simpang Pantai Kok — 7BDS
- Simpang Kg Chandek Kura — 2BDS
- Jalan Kampung Yooi
Baling
- Simpang 4 Public Bank Kuala Ketil A — 2BDS
- KM 8.5 (S) Taman Sena, Pasaraya Supermas — 2B4P
- Taman Tema Air RNR Tawar — 2 muka
- Econsave Baling — 2 muka
- Bulatan Mini Stadium Baling — 4BDS
- Sempadan Baling – Kulim (Jalan Kejai – BKE)
Sik
- Balai Bomba Sik 1
- Simpang Pasar Malam Beris Jaya
- Simpang Pejabat Tanah Sik
- Simpang 3 Jitra – Jalan Kodiang
- Simpang Masjid Halimi Batu 5 Teloi
- Jalan Jitra – Simpang 4 Dataran Darulaman
Pendang
- SK Pendang
- Simpang 4 SK Pendang
- Simpang 3 Tol Pendang
Yan
- Guar Jerai
Additional Statewide Sites
- Keluar Tol Gurun — 4 units
- Simpang Airport
- Simpang 3 Masjid Al-Fateh Tanjung Pauh
Further districts listed in the network include Padang Terap and Bandar Baharu, completing coverage across twelve district schedules.
Extra Services Beyond Billboard Rental
Alongside outdoor space, the company runs two service divisions covering production and publishing.
Media Production
- Gimmick — event and product — staging for opening and closing ceremonies.
- Event video — high quality event coverage and production.
- Teaser video — opening and closing teasers for events.
Publishing
- Design and publishing — full design service.
- Visual identity — turning visual ideas into reality.
- Digital assets — asset creation and supply.
Client Support Commitments
- Customer friendly — guidance in solving problems, with the stated principle that “we prioritize your opinion”.
- Fast service — requests completed in a timely manner, with fast responses and conserved time.
- Creative content — creative thinking and developed concepts.
- Boost ideas — striking visuals, engaging videos and impactful digital campaigns to amplify message and captivate audience.
- Online booking — application and request forms submitted through the company website.
Events Conducted
The events division has delivered state ceremonies, sporting tournaments and environmental carnivals, largely in partnership with the Kedah state government.
- Majlis Pelancaran The Greater Kedah Empowering Lives — Dewan Seri Mentaloon, 27 October 2024.
- Hari Alam Sekitar Parlimen Jerai — 30 November 2024.
- Kejohanan Badminton Piala Menteri Besar — November 2024, including the men’s doubles category.
- Karnival Alam Sekitar Dun Jerlun — 24 October 2024.
- Majlis Rumah Terbuka Menteri Besar Kedah — 18 April 2024.
- Kempen Pelancaran logo Sayangi Kedah Sejahtera — 15 March 2023, with YAB Dato’ Seri Haji Muhammad Sanusi bin Md Nor.
- Karnival Alam Sekitar Pendang — including Malam Pendang Berselawat.
Mission, Vision And Philosophy
- Mission — to offer high quality services for the sake of continuous customer satisfaction.
- Vision — to preserve the corporate image and ensure that procedures and standards set by the government are complied with.
- Philosophy — learning and growth, building a learning organisation where staff develop both craft and partnership.
Core Team
- Asraf Azmi — General Manager.
- Abdul Hadi Omar — Event Manager.
- Mohd Fariiqul Amin — Media Publication.
About Darulaman Media & Events
Darulaman Media & Events Sdn. Bhd. (1400427-T) is a subsidiary of Menteri Besar Kedah Incorporated, providing billboard rental, media production and event management across Kedah. The company is located at Lot 2157, Jalan Tunku Abdul Halim, 05100 Alor Setar, Kedah, contactable on 04-730 8365, and by email at [email protected].
