Average Newsletter Open Rate
Higher Conversion vs Social Ads
Algorithms. Zero Bidding Wars.
Opted-In Audience
Why Open Rate Matters
• Social media organic reach is below 3% — email averages 35–45%
• Subscribers open newsletters by choice, not by accident
• Your ad is seen in a distraction-free reading environment
• High open rate means high ad visibility, every send
Conversion Advantage
• Email readers are in a focused buying mindset vs passive social scrolling
• Niche newsletters attract pre-qualified audiences aligned with your product
• Direct click-through to your landing page — no feed drop-off
• Trust transfer from newsletter publisher to your brand
No Middleman Chaos
• Fixed placement — no auction, no cost inflation
• No algorithm decides whether your ad gets seen
• Predictable reach and guaranteed send date
• Simple flat-rate pricing — know your cost before you commit
Audience Quality
• Every subscriber voluntarily signed up — zero cold audiences
• Niche newsletters attract highly specific buyer segments
• Engaged readers trust the publisher — and that trust extends to sponsors
• Opt-in audiences convert at significantly higher rates than paid traffic
How It Works
Choose from a curated list of newsletters by niche, subscriber count, open rate, and audience demographics. Filter by industry, location, or budget.
Select your send date, ad format, and placement position. Flat-rate pricing — no bidding, no surprises. Confirm in minutes with instant booking confirmation.
Upload your ad creative — image, headline, body copy, and destination URL. Our team reviews it within 24 hours and coordinates delivery with the publisher.
Receive a post-send report with open rate, clicks, and CTR. Use performance data to optimise your next placement and scale what works.
✉ Direct Inbox Placement
Your ad lands in a personal inbox — not a feed, not a sidebar. Readers are in a focused, distraction-free environment when they see your brand.
Niche Audience Targeting
Match your brand to newsletters serving your exact customer segment — whether it’s B2B professionals, health enthusiasts, or retail shoppers.
Measurable Performance
Every placement comes with open rate, click-through data, and reach metrics. Know exactly what you paid for and what you received.
Frequently Asked Questions
What ad formats are supported?
Most placements support a banner image (600px wide), a short headline, two to three lines of body copy, and a destination URL. Some publishers also offer dedicated send slots where your brand is the sole sponsor of the entire newsletter.
How do I know the subscriber numbers are real?
All publishers on our marketplace are verified. We review subscriber counts, open rate history, and list hygiene before onboarding any newsletter. You see verified metrics — not inflated estimates.
Can I target a specific country or city?
Yes. Our marketplace lets you filter by geography, subscriber location, and audience language. This is especially useful for local or regional campaigns where national reach would dilute your budget.
What is the minimum budget to get started?
Entry-level placements start from as low as RM500 per send, making it accessible for small businesses testing email sponsorship for the first time. Premium placements in high-readership newsletters are priced accordingly.
How far in advance do I need to book?
Popular newsletters fill their sponsorship slots one to three weeks in advance. We recommend booking at least two weeks ahead to secure your preferred send date and allow time for creative review and approvals.
Put Your Brand in the Inbox Today
Browse verified newsletters, check real audience data, and book your placement in minutes. No agency. No middleman. Just results.
Talk to us
Check out Email.com.my
