Ad Creative Reference — Standard Sizes Guide
Every Ad Size You Need.
All In One Place.
Standard dimensions for websites, outdoor billboards, mobile apps, and social media — so your creative team always delivers the right file at the right size.
● Website
● Billboards / OOH
● Mobile App
● Social Media
Outdoor Advertising — Billboards & OOH
Standard Billboard & OOH Format Sizes
Physical outdoor advertising dimensions — from standard roadside billboards to digital LED screens and lamp-post panels across Malaysia and major markets.
48×14ftStandard bulletin billboard — most common
60×40ftLarge unipole — highway dominant format
3:1Ideal aspect ratio for most billboard formats
72dpiMinimum resolution for large format print
Standard Billboard Formats
Standard Bulletin
48ft × 14ft
48 × 14 ft
14.6m × 4.3m
The most common highway billboard format. Visible from 300–500 metres, designed for 5–7 second read time. Keep to 5–7 words maximum.
Highway · Primary Roads
Poster Panel
36ft × 12ft
36 × 12 ft
11m × 3.7m
Smaller roadside format suited for secondary roads and urban streets. Closer to pedestrian and slow traffic — allows slightly more detail than a highway bulletin.
Urban Streets · Secondary Roads
Unipole — Standard
40ft × 16ft
40 × 16 ft
12.2m × 4.9m
Mounted on a single tall pole for maximum visibility above surrounding structures. Common on Federal Highway, PLUS, and major KL expressways.
Expressway · High Visibility
Unipole — Large Format
60ft × 40ft
60 × 40 ft
18.3m × 12.2m
Large-format unipole — found on Sprint Highway and high-traffic KV corridors. Dominant brand presence, visible from 500–800 metres. Premium placement.
Sprint Highway · Premium
Gantry / Bridge Banner
50ft × 10ft
50 × 10 ft
15.2m × 3m (varies)
Spans across the road overhead — unavoidable for all lanes of traffic. Used on Federal Highway and major KL gantry corridors. Extreme brand salience.
Gantry · Above Road · Federal Highway
Lamp Post Panel
2ft × 4ft
2 × 4 ft
0.6m × 1.2m (portrait)
Small vertical panels mounted on lamp posts — used in networks for frequency and repetition. Best for local area targeting; compensates small size with volume.
Network · Urban Frequency
Digital LED Screen
Varies / 16:9
16:9 ratio
1920×1080px digital file
Supply your creative at 1920×1080px (Full HD) regardless of physical screen size — the operator scales to fit. MP4 video or static JPG. Max 15 seconds per slot.
DOOH · Digital OOH · LED
Bus Shelter / Lightbox
4ft × 6ft
4 × 6 ft
1.2m × 1.8m (portrait)
Backlit poster at bus shelters and train stations — pedestrian-level, high dwell time. Allows more detail than highway formats. Excellent for product and retail campaigns.
Transit · Pedestrian · High Dwell
Building Wrap
Custom
Custom size
Bespoke to building dimensions
Full-building vinyl wraps on construction hoardings or building facades. Measured per site — supply high-resolution vector artwork. Maximum visual impact in dense urban areas.
Premium · Urban · Bespoke
