If you have used Facebook ads before, you know just how effective it can be in spreading the message to your target audience. What you get includes interaction with your customers, engaging ads and better targeting.
That is not all you have in Facebook ads
Suffice to say, those are not all the benefits you get with Facebook ads. While those functions are quite effective and popular, it is in Facebook Pixel which is drawing a lot of popularity and attention from advertisers across the world.
What is Facebook Pixel really?
Facebook Pixel is also known as Facebook Retargeting panel which gives you better and more control over your sales conversion. It helps you to bring visitors back to your site having left earlier. Once they are there, it helps to make them buy and then keeps them in the loop of what is to come in the future. Basically, Facebook Pixel could be the first step to a bigger CRM model of your business.
What you want to here is to use the small code snippet and put it into the back-end. What it does is that it will decode any key performance metrics that were taken from a certain platform. In simple terms, Pixel will help your business to ascertain your ROI and make it better.
What can you get from Facebook Pixel?
The underlying concept here is to get the most out of your investment. The thing is, many platforms out there let you do the exact same thing. So why do you want to use Facebook Pixel?
- Customize your target audience – Facebook Pixel can build your audience for you and it does so in the fastest and most efficient way. The good thing is that it is not based on demographics. Rather, it is from those who somehow engaged with your page (with the pixel)
- Build Lookalike Audience – This term is used to refer to how Facebook starts with custom audiences and then organically expands it to a bigger crowd which is similar.
- Better engagement – This allows you to track your conversions. This gives you an indication of who has converted and where they are. In return, you get to calculate your ROI. Using such data will also help you to decide what’s next.
So, what is retargeting?
This is how retargeting works. When someone visits your site (usually a potential or a prospect), they might not be ready to buy yet. Even if you give a free demo or e-book. The visitor will most likely just visit and find another offer in another site. What you are banking on is that they will return at a later time. But in most cases, they won’t.
Since you are paying for ads, it will be foolish to let that risk happen. You want to remain at the top-of-mind and advertisers like to use catchy phrases to do this. That is what retargeting is all about.
What is the potential audience you will get?
Facebook Pixel is the very tool that will help you track these visitors. It will let you create ads that are so dynamic that they call the audience to action in telling if they are interested in what they say.
You need to first install Facebook Pixel at the back-end of all the pages that you want to have this function. This is most commonly placed at the checkout page or the last page before your visitor leaves your site. The potential is limitless where you will mostly find:
- Visitors who came to your site and browsed. They have not gone to the sales page yet because they are probably not wanting to purchase yet. They will click on the promotional ads and stuff but still lacking that last mile purchase. What Facebook Pixel does here is to put them into the group of audience with a specific ad to try and bring them back to the last page they visited.
- Visitors who are potential purchasers. They visit your site, browsed through what you have to offer and would most likely be interested to buy. What stopped them would be the payment page. This is no surprise as 95% of online purchases get stuck at this page anyway. You almost have them in the bag but they probably are concerned about using their credit card or any online banking function. Facebook Pixel will pull them back to that page and an ad like an extra discount or rebate might just drive it home!
- Those who complete the purchase. Facebook Pixel will put these customers into a category that excludes them from the earlier types of users. The idea behind this is to avoid sending the same promotion to the same recipient repeatedly. Another reason for this is to enable the possibility of selling new products to them.
What makes all this so enticing is that Facebook Pixel does it so seamlessly and automatically, you can basically sit back and watch it all unfold. Furthermore, it is extremely easy to set up. All you need to do is to find the Pixels tab in the Ads Manager and create a pixel. Once you have created the pixel, you can add it to your website’s back-end and that is as good as done.
Never before has any tool been this effective in tracking your visitors and available for just about anyone with a business or a site. You can control what you see and better still, you can use this data to help your business grow better and surely faster.