One of the major names that many Malaysians would have come across when it comes to out-of-home (OOH) media is PowerScreen. This brand is the flagship brand owned and operated by media owner Hi-Q Media.
Public listed parent company
Hi-Q Media has a strong reputation as one of the major players in the digital screen advertising names in the country. It is a subsidiary of public-listed company Prolexus Berhad. Established in 1999, Hi-Q Media prides itself as the first LED Screen Owner & Operator in Malaysia.
The network of digital screens
PowerScreen is among the leading names in digital screen advertising of the country. Hi-Q Media currently owns and manages the ad spaces and airtime on these screens. This is very much aligned to the current landscape of the growing Digital Out-of-Home (DOOH) sector of the country with people becoming more mobile and spending more time outdoors.
As such, the screens are carefully designed and locations specifically selected to maximize exposure for the advertisers.
There are currently 14 PowerScreens that have been installed in major towns and cities around the country.
This includes the Klang Valley, Johor Bahru, Kuantan, Kota Bahru, Kuala Terengganu, Penang, Kuantan and Ipoh. The PowerScreens that are operated by Hi-Q Media are mostly enacted at locations with very high visibility, giving advertisers more mileage for their advertising expenditure.
Products by Hi-Q Media
Hi-Q Media’s products are categorized for better focus and specialization for advertisers. This include:
- PowerSeries – Generally involves video advertising for brands and product owners.
- PowerSegment – Advertisers can choose a specific time for their ads that can be either through Time Segmentation Ad Programming or Prime Drive Time Buy.
- PowerSpot – An affordable option for advertisers to have their messages played in a loop throughout a particular day.
