Marketing Guide(Online)

How companies could leverage on Micro-Blogging to build stronger brands?

Everyone knows how companies these days are riding on the popularity of social media, Web 2.0, user-generated content and such to help in their marketing campaigns.

Businesses must leverage on social networks

In fact, consumers are fast moving into a brand’s Facebook page for information instead of their principal websites. The use of micro-blogging service like Twitter too has catch on to this type of popularity and it has become part and parcel of businesses and their marketing campaigns. While Facebook has its own set of followers, Twitter is fast-catching on as an alternative especially with renowned brands and icons.

Not a difficult strategy to use Twitter

So is it easy to use micro-blogs for marketing? So far, it seemed that it is only ‘natural’ to go into social media but recent research showed that less than 15% of companies are effectively using such services.

Notice here that there is a huge difference between using the social media and effectively using them. Everyone is on Facebook. Companies, customers, end-user and just about anyone in the world have an account with Facebook. Naturally, this would be the same for Twitter users too.

But did you know that most companies with a Facebook account is quite ignorant about how they can use it to market their products? A lot of misconception is on Facebook that it would replace their web site.
This challenge is made a lot harder with Twitter simply because it is a micro-blogging site. Unlike Facebook, Twitter does not allow you to share as much. If Facebook has so many challenges, Twitter will have a whole lot more.

It is therefore imperative for companies to be able to understand how to apply such services so that they are able to apply their marketing strategies to full effect. Microblogging can be one of the areas which marketers could leverage on if they are able to connect to their customers. Twitter is one of the best places to create a buzz. Tell the people what is coming out and you will be surprised to see your customers responding.

Keep your customers informed

What then, can you do with Twitter? Here are some angles:

  1. Upcoming and expectations - Use it to tell your customers about what to expect. This is very important and it could well be your review of upcoming products. In fact, it is one of the easiest and fastest way to reach your target market before the launch of a new product line. But be careful because as you are watching very closely over your shoulders, your competitors too will be watching you.
  2. Personalize - Remember that despite it being an automated system, your customers would still want to feel personal. So avoid using Twitter to make only official announcements which your followers would feel is like a Press Releases. This could be done at your own website.
  3. Connect and communicate - Be a bit more human and personal about your Tweets so that your customers could feel a connection. What you Tweet is important so avoid being too ‘official’ and try to be a bit more creative and fun. Appreciate the feedback from your customers and acknowledge them. Most importantly, build a buzz. This is one of the best platforms to create anticipation from your customers.

Use wisely and not simply

Ultimately, the whole idea behind Twitter is that you must be wise in what you do. This is more so because you only have a few sentences to communicate. What you say and how you word it makes a whole lot of difference.