The bounce rate is every website’s biggest nightmare. What you think is the perfect website might not resonate the same with everyone else. And when you look at your bounce rate, it might mean not only do people not liking your site, it simply means that they are not the least interested.
Good and bad rates
When you check on your website’s analytics, you get a clear (or present) danger of how good or bad you are performing. If you have a 75% bounce rate, does it mean your site is good? Do not be illusioned to think that there are sites with 0 bounce rate. You will be lucky if you have an 85% bounce rate. Not everyone who comes to your site tends to stay.
Is there any way to reduce the bounce rate?
The truth is, there are. You can reduce the bounce rate of your website if you know how to go around this. It is not always about the content of your page. Some users haven’t even had the chance to read your content and they bounced. Why is that? It could be because your page took too long to load. The content on your page must be read to keep your users interested. If it takes too long to load, they will automatically look elsewhere. This is more crucial if you are a mobile site.
What about content?
So, you found the key to fast page loading and that is all good. But what if the user gets to your page and sees something he can’t associate with? You could have targeted the right keywords to drive traffic to your site but if your content is not relevant at all, they will surely leave in the next moment possible. The idea is simple, if you are going to target keywords and get the rank you expect, then your content better is relevant.
Use Call to Action
Be clear and straightforward. Use a single and easy CTA (Call to Action) content. Don’t clutter your site with many CTAs or multiple CTAs of the same thing. Just ONE will do. They know why they are at your site, once they see the CTA, and if they want to know more, they will do what is necessary. Don’t overwhelm them.
Tip: Use ONE CTA if you can, avoid too many.
Product Page Content
One of the main reasons why users do not complete a purchase is because they cannot find the information about the product they are looking for. Or worse still, they can find the product information but it is not sufficient to drive them to buy. It is time to rework your product page. Keep your users at your site with more updated content like reviews, ratings, videos so that they will stay, and perhaps make a purchase.
Tip: Sell what you advertise, not the other way around.
Focus on page loading time
As mentioned, the page load time is very important. Contentis always crucial but having too much can overkill. One of the biggest mistakes(even the big companies are making) is to include videos and animations andthat takes up a lot of loading time. The trick is in the design but it is alsoin being intelligent. Once you have determined the design, ensure you do somethingabout your page optimization.
Tip: Make sure that your page finishes loading within a3-second timeframe.
Be smart with formatting and functions
To avoid visitors going elsewhere the moment they land on your page, it should be as welcoming as possible. The main idea here is to let the visitor do the least work to get to what they want. Some of the issues that you must consider include the use of headers, images, subheadings and lists.
This makes it (load faster for sure) easy for the visitor to skim through before deciding if they want to stay or leave. Always remember that your visitors are here for a reason and they want to get a solution, not more problems.
Tip: Stop the habit of overcrowding your site with text.
Ensure relevance all the time
It is difficult enough to drive traffic to your site. Once they get here, stop them from leaving immediately. It is a common mistake that businesses do very well with page ranking and keywords but they fail miserably because visitors find irrelevant stuff when they land there.
You could have targeted keywords very well and pushed your site to the top of the ranks in the search engines. But if they come in through using keywords only to find that you are not what you said to be, then there is no reason for them to stay.
If they searched ‘car rental in Taiping’ to reach your site and found out that you are offering guided tours, you risk losing them visiting your sites ever again!
Tip: Relevance is the key here.
Internal linking and product pages
It is a good strategy to have internal links so that your visitors stay for a longer time. Always check your links to ensure that they are organized and easy to get around. Once they visit an internal page, they always want to re-visit a previous page and that function should be readily available.
If they cannot find that, it messes up the entire experience. Meanwhile, you need to organize your product pages well so that they do not get overwhelmed.
This is a tricky situation because too much can be a problem and too little might be futile.
Tip: Go through your own product page with focus groups. You will obtain very good feedback there.
You must go mobile
The majority of websites out there are still not mobile-friendly.
While most smartphones can use browser apps to view standard websites, they are still not optimized to be used on those platforms. This should be made apriority for any business that is serious about targeting your users. Taking note of that, it could mean additional cost as optimizing your site for mobile devices can be quite a technical endeavor.
Tip: Optimizing your site for mobile means taking lesser time to load. So, it makes a huge difference.