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Malaysian Today

Newspaper Advertising Malaysia

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Malaysian Today

Malaysian Today is an independent English-language weekly newspaper — thematic, youthful, and deliberately apolitical, offering a distinct alternative to mainstream Malaysian English dailies — offering brands direct access to its loyal readership through display ads, classified listings, and supplement placements.

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Ad Formats
Audience
Rates

About Malaysian Today

Independent. Apolitical.
A Different English Weekly.

Malaysian Today is an independent English-language newspaper published weekly. It deliberately distinguishes itself from the politically-connected mainstream Malaysian press by being apolitical and issue-focused — covering themes and topics rather than breaking political news.

2000s

Year founded — one of Malaysia’s established publications

Weekly circ.

Circulation — verified by Audit Bureau of Circulations (ABC)

Urban English-speaking weekly readers

Readership reach across primary markets

Weeklypub.

Published weekly — higher per-issue engagement than daily papers

Malaysian Today at a Glance

01
History & Background

Unlike Malaysia Today (Raja Petra’s political news site), Malaysian Today is a print-focused weekly with a more youthful, independent editorial voice. The weekly format lends itself to longer reads and more in-depth thematic coverage.

  • Language: English
  • Established: 2000s
  • Format: Newspaper
  • Circulation: Weekly circ.
  • Available in print and digital editions

02
Readership Profile

Malaysian Today readers are English-literate, urban, younger Malaysians who are independent-minded and prefer thematic, in-depth content over daily headline news. The readership skews younger and more educated than mainstream English newspaper audiences.

  • Primary language: English
  • Core audience: Independent-minded urban English readers
  • Age profile: 22–45
  • Income level: Middle income, educated
  • Geographic spread: Klang Valley and urban centres nationwide

03
Why Advertise Here

Advertising in Malaysian Today reaches an independent-minded, educated English-speaking audience who are less reachable through mainstream dailies — particularly effective for brand positioning that benefits from editorial independence and alternative media adjacency.

  • Trusted publication with loyal, established readership
  • Language-specific targeting unavailable in other media
  • Strong community connection and reader trust
  • Print and digital advertising options available
  • Competitive rates vs national broadsheet titles

Publication Facts

Malaysian TodayEnglishNewspaperEst. 2000sCirc. Weekly circ.ABC Audited

Advertising Formats

Display Ads. Classified.
Supplements & Inserts.

Malaysian Today offers a full range of print advertising formats — from full-page colour displays to classified listings and themed supplement placements.

Fullpage

Highest impact — full page colour display advertisement

Halfpage

Cost-effective option with strong editorial adjacency

Stripad

Banner strip across the bottom or top of a page

Class.

Classified: lowest entry cost, sold by column centimetre

Available Ad Formats

01
Display Advertisements

Full-page, half-page, and quarter-page display ads in Malaysian Today deliver maximum visual impact to the full readership.

  • Full page colour: premium brand impact
  • Half page: cost-effective with strong reader exposure
  • Quarter page: ideal for smaller budgets and promotions
  • Double page spread: maximum creative canvas
  • Back page and inside front: premium premium positions

02
Classified & Liner Ads

Classified advertising in Malaysian Today is the lowest-cost entry point — ideal for recruitment, property, automotive, and event announcements.

  • Sold by column centimetre or word count
  • Recruitment, property, automotive, events
  • Lowest minimum spend in the publication
  • Online classified available on digital editions
  • Strong reader response for service and event categories

03
Supplements & Special Editions

Malaysian Today publishes themed supplements and special editions throughout the year — offering premium editorial adjacency for relevant brands.

  • Festive supplements: CNY, Hari Raya, Deepavali
  • Industry-specific supplements available
  • Annual reports and corporate supplements
  • Special edition commemorative pages
  • Higher readership during special edition issues

Ad Format Options

Full Page ColourHalf PageQuarter PageStrip AdsClassified ListingsSpecial Supplements

Audience & Rates

Loyal. Community-First.
Language-Specific Reach.

Malaysian Today readers are loyal, community-oriented, and highly engaged — making print advertising in this publication unusually effective at driving brand recall and purchase intent.

Loyal

Established reader base with strong publication loyalty

Trust

High reader trust in publication content and adjacency

Fest.

Peak readership during festive season special editions

Print+

Digital packages combining print and online advertising

Audience & Buying Tips

01
Reader Profile

Malaysian Today attracts a English-speaking audience with strong community ties and high engagement with print media.

  • Language: English-speaking community
  • Audience: Independent-minded urban English readers
  • High publication loyalty and regular readership
  • Print readers engage more deeply with content than digital
  • Strong influence on community purchasing decisions

02
Best Advertising Periods

The highest-readership periods for Malaysian Today align with community festivals and major seasonal events — plan campaigns around these windows for maximum reach.

  • Festive season: highest single-issue readership
  • Annual special supplements: premium editorial environment
  • New Year period: planning and resolution campaigns
  • Mid-year: mid-season promotions and brand reviews
  • Year-end: festive shopping and gifting campaigns

03
Getting Your Ad In

Contact your media representative or advertising agency to book space in Malaysian Today — material deadlines are typically 3–5 working days before print date.

  • Material deadline: 3–5 working days before print
  • Full-colour PDF or press-ready artwork required
  • CMYK colour mode for all print advertisements
  • Image resolution: minimum 300 DPI for print
  • Rates available on request — discounts for series bookings

Audience Highlights

English ReadersCommunity AudienceHigh Reader LoyaltyFestive Season PeaksPrint + Digital PackagesSeries Booking Discounts

Advertise in Malaysian Today

Reach Malaysian Today’s loyal English-speaking readership with display ads, classified listings, and supplement placements.

Advertise in Malaysian Today

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