Chinese-Language Radio — Astro Radio, Malaysia
Advertise on MY FM
MY FM (92.6 FM) is Malaysia’s largest Chinese-language radio station under Astro Radio. With the highest listenership among Chinese-language radio in Malaysia, MY FM delivers Mandarin and Cantonese pop music, news and lifestyle content to the Chinese community across the Klang Valley, Penang, Johor Bahru and all major Malaysian cities.
Chinese Pop & Music
Mandarin and Cantonese pop, C-pop and Chinese classics — the widest Chinese music selection in Malaysian radio
FM 92.6
National FM coverage across Peninsular Malaysia plus digital streaming via the Astro Radio app
No. 1 Chinese Radio
Malaysia’s highest-rated Chinese-language radio — the primary audio channel for the Malaysian Chinese community
About the Platform
About MY FM
MY FM is the definitive Chinese-language radio station in Malaysia — combining popular Mandarin and Cantonese music with news, lifestyle content and entertainer personalities beloved by the Malaysian Chinese community. MY FM’s presenters are household names, and its programmes including music countdowns, talk shows and celebrity interviews make it the most listened-to Chinese radio brand in the country.
Listener Profile
Malaysian Chinese aged 18–54 — across all income segments and city tiers. MY FM reaches Chinese listeners in the Klang Valley, Penang, Johor Bahru, Ipoh, Malacca and East Malaysia. Listeners include business owners, professionals, traders, factory workers and homemakers — the full cross-section of Malaysia’s highly commercially active Chinese community.
Advertising Formats & Options
30-Second Radio Spots
Mandarin and Cantonese audio ads targeting Malaysia’s largest Chinese radio audience — the most efficient single buy for brands seeking broad reach within the Malaysian Chinese community.
Morning Show Sponsorship
Sponsor MY FM’s morning drive programme — the highest-reach slot for the Chinese-speaking community during the morning commute.
Chinese New Year Packages
Premium festive packages for Chinese New Year — MY FM’s highest listenership period when Chinese consumer spending and media engagement peak dramatically across all categories.
Digital Streaming Ads
Audio and display ads via the Astro Radio app reaching MY FM’s growing digital listener base on mobile — extending reach beyond FM coverage.
Best For
Any brand targeting Malaysia’s Chinese community — F&B, property, automotive, financial services, healthcare, education, FMCG, retail and lifestyle brands seeking the highest-reach Chinese-language media buy in Malaysia.
Chinese Community Gateway
MY FM is the single most efficient radio buy for reaching Malaysian Chinese consumers — its dominance of Chinese-language radio makes it an essential channel for any brand with Chinese community marketing objectives.
Festive Premium
Chinese New Year campaigns on MY FM deliver exceptional reach and engagement — the community’s most commercially active period with dramatically elevated media consumption and consumer spending.
