Pudu – Advertising Insights


Kuala Lumpur’s Golden Triangle covers the main city center of Pudu, Bukit Bintang, Imbi, and the surrounding areas. Pudu is one of the oldest places in Kuala Lumpur. It was among the areas that were used for settlers who come here to mine for tin during the times of Kapitan Yap Ah Loy.

Bursting with activities

Today, Pudu is very different as compared to the historical days. In fact, it has changed tremendously in the last 20 or 30 years. The Pudu enclave remains as one of the most vibrant places in Kuala Lumpur mainly because it is where some of the major tourist attractions are housed. In fact, it remains the central hub of the capital where a lot of activities take place throughout the day, all through the year.

Highlights and demographics of Pudu

Pudu is a very dynamic township. Among the highlights of Pudu include:

  • The main road stretches all the way from Dataran Merdeka into the historical Pudu market
  • There used to be Pudu Jail here but has since been demolished to make way for new developments.
  • Pudu’s main road leads to the shopping district of Bukit Bintang via Jalan Hang Tuah that comes in from the southern part of Kuala Lumpur.
  • On the other end, it leads to Maluri which has been rapidly growing in the last 5 years. That is where Sunway Velocity Shopping Mall is located
  • Pudu Sentral, which was once Puduraya Bus Terminal is the main transportation hub here. This is where intercity buses operate as well as an LRT station.
  • Along Pudu, there are other train services including MRT and KL Monorail
  • Because Pudu is fast developing into a major commercial center, there are not many residential areas. Instead, there are several condominiums and apartments while there are some pre-war houses still existing around.
  • The locals who reside here are mostly Chinese. Meanwhile, there are a small number of foreigners who are expatriates here.
  • The people who stay around Pudu area are mostly from the middle-income group. Most of the families here run their own business of some kind. Meanwhile, there is a fast-rising number of expatriates here who are in the higher income bracket who are employed in nearby locations like KLCC and Raja Chulan.

Insights of Pudu

Perhaps the most prominent places for advertising around Pudu would be on billboards that can be seen mostly on overhead bridges. There are not many large poster billboards due to the lack of locations available. It must be noted that traffic congestion is a common sight here as it is located in the heart of the capital of Malaysia. This means that bus wraparounds and taxi advertising would be good for advertisers to capture attention. Another media that can be emphasized on would be on digital screens along with the dividers, particularly those along Tung Shin Hospital leading towards Pudu Sentral.


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