RTM Classic Malay Music Radio — Malaysia
Advertise on Radio Klasik
Radio Klasik is RTM’s dedicated classic Malay music station, preserving and broadcasting the golden era of Malaysian pop and traditional music. It attracts a deeply loyal audience of mature Malay listeners with strong nostalgia for Malaysia’s musical heritage.
Classic Malay Music
P. Ramlee, Saloma, Sudirman and the golden era of Malaysian music
RTM Station
Operated by Radio Television Malaysia — the national public broadcaster
Mature Audience
Loyal listeners aged 40+ with strong emotional connection to classic Malaysian music
About the Platform
About Radio Klasik
Radio Klasik plays classic Malay popular music spanning from the 1950s to the 1990s — P. Ramlee, Saloma, Sharifah Aini, Sudirman, Siti Nurhaliza’s early work and the full spectrum of Malaysian musical heritage. It serves as a cultural time capsule beloved by its loyal audience.
Listener Profile
Malay Malaysians aged 40–65+ with high loyalty and consistent daily listening habits. Retirees, semi-retired professionals and homemakers who grew up with Malaysian classical music. This demographic has significant accumulated wealth, family influence and substantial purchasing power for health, insurance and property products.
Advertising Formats & Options
Radio Spot Advertising
30-second commercials targeting Radio Klasik’s mature Malay listener base — high dwell-time listeners who are more attentive to radio advertising than younger digital-first audiences.
Programme Sponsorship
Sponsor Radio Klasik’s dedicated classic countdown shows, P. Ramlee tributes or archive music programmes — emotionally resonant sponsorship opportunities with loyal listener communities.
Heritage Campaign Packages
National Day, Malaysia Day and cultural celebration campaign packages leveraging Radio Klasik’s unique positioning as the guardian of Malaysian musical heritage.
Dedicated DJ Reads
Personal endorsements by Radio Klasik’s trusted on-air personalities — credible, warm reads that match the station’s gentle, nostalgic tone perfectly.
Best For
Health supplements, insurance and takaful, retirement and savings products, property (downsizing), pharmaceutical brands, banks and government public service campaigns targeting the 40–65+ Malay demographic.
High Attention
Mature radio listeners are proven to be more attentive to advertising than younger audiences — Radio Klasik’s loyal 40+ base actively listens rather than treating radio as background noise.
Unique Positioning
Radio Klasik is the only station in Malaysia dedicated exclusively to classic Malay music — there is no competing station for this audience, making it the sole media buy for this demographic.
