Advertising on SirapLimau

SirapLimau is a Bahasa Malaysia portal offering trending topics for Malaysians. It is one of the new and exciting sites that join the many for the current generation of readers.

Background and Concept

The SirapLimau is predominantly a family and lifestyle portal. Its ‘Lifestyle Media’ concept is one that resonates very well with modern internet users who comes from all walks of life.

Goes with the theme of ‘Media For Your Family’, readers will enjoy the simple and easy-to-navigate site at SirapLimau mainly because of its content which is very relatable, especially for families.

While its content stems from the likes of motherhood and pregnancy, SirapLimau hosts a wide range of topics in other areas as well.

Segments and Topics

On the homepage, the first segment that readers will notice is ’40 Minggu’ which means 40 weeks. This refers to the total number of weeks of pregnancy. Having a dedicated segment on this means that there are specific topics that are written for pregnant women.

Under ’40 Minggu’ there are subsections like Pra-Hamil (pre-pregnancy), Trimester 1, 2, 3, Bersalin, Pantang and Hospital. Such sections provide all the information and resources that a pregnant woman would require as a step-by-step guide during those times.

The next major segment here is ‘Asuh’ which deals with the parenting of children. Here, it is divided into 0-6 bulan (months), 6-12 bulan, 1-2 Tahun (years) and 2-4 Tahun, referring to the first few years of the formidable years.

There are also sections for other members of the family with resources on health, beauty, education, career and many more.

Besides that, SirapLimau also hosts sections on technology, traveling, DIY and such, all of which provide readers with a wider spectrum of lifestyle-related information.

The target audience of readers in SirapLimau is mostly females between 25 and 45 years of age. The main language of communication is Bahasa Malaysia, mainly among mothers, working executives and housewives.

Advertising options

The layout in SirapLimau is very simple and easy to maneuver. Categories are placed at the top uppermost section which is static while the content is located below this.

A headline is flashed before the contents are displayed in column format as the viewer scrolls down. On the right side of the page is the ‘Trending’ section that pulls out the current hot topics as shortcuts for the readers to explore.

One of the main spots available in SirapLimau is Medium Rectangular (Mid Rec). Rates start from RM5,000 for every 2 weeks, the ad is customized for both desktop and mobile platforms.

The ad will appear on the homepage as well as on ROS (Run On-Site). This ad is expected to reach around 500,000 views with a measurement of 300px(w) x 250px(h) for the desktop and 300px(w) x 250px(h) for the mobile platforms respectively.