RTM State Radio — Sarawak, East Malaysia
Advertise on Sarawak FM
Sarawak FM is RTM’s official state radio for Sarawak — Malaysia’s largest state by land area. Broadcasting in Bahasa Malaysia to Sarawak’s diverse multi-ethnic population, it covers local news, community affairs and state programming across Kuching, Miri, Sibu, Bintulu and throughout Sarawak’s vast interior regions.
RTM State Radio
Official government broadcast voice for Malaysia’s largest state — critical community information channel
Vast Geographic Reach
Coverage from Kuching and Miri to Sibu, Bintulu and remote interior longhouse communities
Unique Ethnic Diversity
Reaches Sarawak’s Iban, Bidayuh, Malay, Chinese, Melanau and Orang Ulu communities through trusted local programming
About the Platform
About Sarawak FM
Sarawak FM serves Malaysia’s largest and most geographically diverse state with programming that connects Sarawak’s many communities across a vast territory. Coverage extends from Kuching’s cosmopolitan urban population to interior longhouse communities reachable only by radio — making Sarawak FM an irreplaceable communication channel in Malaysia’s most geographically challenging state.
Listener Profile
Sarawak’s diverse population — Iban, Bidayuh, Malay, Melanau, Chinese and other Bumiputera groups. Listeners include Kuching urban professionals, Miri oil and gas workers, Sibu and Bintulu commercial communities, and rural agricultural and longhouse communities. Sarawak’s oil and gas wealth creates high-income listener segments particularly in Miri and Bintulu.
Advertising Formats & Options
30-Second Radio Spots
Bahasa Malaysia audio ads reaching Sarawak’s diverse communities — the shared language across Sarawak’s many ethnic groups and the primary medium for inter-community commercial communication.
Miri Oil & Gas Campaigns
Target Sarawak’s high-income Miri and Bintulu oil and gas community — workers with premium salaries and strong consumer spending on lifestyle, automotive and financial products.
Programme Sponsorship
Sponsor local news, community programming or state government updates — high-value slots reaching Sarawak’s full population across the state’s vast geographic spread.
Interior Community Campaigns
Reach Sarawak’s rural and longhouse communities through radio — often the only reliable mass communication channel in Sarawak’s most remote interior regions.
Best For
Oil and gas services, agricultural supplies, palm oil industry, halal products, government agencies, financial services and brands targeting Sarawak’s high-income professional and rural community markets.
Oil & Gas Premium
Sarawak FM’s Miri and Bintulu coverage reaches Malaysia’s most concentrated oil and gas worker community — a premium income segment underserved by national media buying strategies.
East Malaysia Bundle
Combine Sarawak FM with Sabah FM for comprehensive Borneo coverage — reaching East Malaysia’s combined 5+ million population across the full island for national brands.
