Standard Billboard Sizes & Measurements

The baseline horizontal freestanding format. Common on secondary roads and urban areas. The H:11×W:41ft variant offers slightly more viewing area. Standard entry-level placement for most campaigns.

Portrait freestanding format — taller than wide, suited for product-led creatives and lifestyle imagery. Works well for brands that prioritise vertical visual impact over horizontal spread.

Rare but highly effective for object and product placements. The extra vertical height gives creative teams more space to position cars, products, and lifestyle compositions without cramping. A strong mid-tier format.

Large-format freestanding sometimes called a spectacular billboard. Dominant brand presence at ground level. Offers significant creative canvas — suitable for full-width brand imagery and campaign launches.

Elevated freestanding unipole in portrait format. Mounted on a single tall pole above surrounding structures. The portrait orientation suits brands with strong vertical identity. Common on secondary expressways.

Elevated spectacular unipole — a dominant highway format combining height with an extra-wide canvas. High visibility from long distances. Often used by automotive, telco, and property brands seeking broad expressway reach.

Larger than the H:20×W:60 spectacular — more canvas area and often sold as double-sided or 3-sided structures, multiplying exposure across multiple traffic directions. Better ROI per site for high-traffic corridors.

Rare mega-format unipole — mostly found elevated at high-traffic highway locations. The near-square proportion allows for bold, less conventional layouts. Premium placement with strong brand dominance and long viewing distance.

Iconic gantry spanning across all lanes of traffic overhead. Unavoidable for every vehicle below. Excludes any external aesthetic structure attached to the frame. One of the most expensive OOH formats in Malaysia.

Wider gantry format spanning broader road corridors or multi-lane expressways. Maximises coverage across all lanes with an even more dominant horizontal presence. Creative must remain legible at highway speed.

The largest iconic gantry format. Spans extremely wide corridors — typically major interchange or toll plaza approaches. Excludes external aesthetic structure. Commands the highest OOH rates in Malaysia. Absolute brand dominance.

Small-format portrait board ideal for smaller towns — Sepang, Subang Jaya, Ampang, and similar. Also called citilight or miniboard depending on the operator. Best utilised during peak traffic windows: 6–9am, 1–3pm, 5–7pm. High frequency in dense networks compensates for smaller size.

One of the first-generation LED screen formats in Malaysia. Square proportion — most units are being phased out or upgraded to the more common H:30×W:20 road-level format. Check with media owner before producing creative for this slot.

Most common digital screen size on trunk roads and secondary highways. Portrait orientation. Note: this size is not particularly effective on high-traffic expressways due to short viewing time — better suited for slower-moving urban traffic and junctions.

The most common digital unipole size for highways — highly elevated for maximum visibility at speed. Most effective digital OOH format for expressway campaigns. Rates typically range from RM35,000 to RM48,000 per month depending on location and operator.

The most compact static street bunting. Frameless format — printed fabric or vinyl attached directly to pole or post without a rigid border. Lightweight and easy to deploy in bulk. Best for local event promotion, grand openings, and high-frequency street-level coverage.

Standard framed street bunting — a rigid frame holds the printed panel, giving a more polished and durable appearance than frameless formats. Common in commercial districts, shopping strips, and township roads. Slightly more premium street-level presence.

Slim tall framed bunting — narrower than the W:3×H:8ft but taller in proportion, making it useful where horizontal space on poles is limited. Often deployed in pairs or runs along a single road for repetition effect. Popular in residential and suburban feeder roads.

Digital street bunting running on P6 LED panels — minimum P6 pixel pitch resolution. Supports motion content and dayparting. Slim vertical format ideal for street-level engagement at slow traffic speeds. Supply creative at P6 native resolution per operator specifications.