Seni Jaya Sdn Bhd

Seni Jaya Sdn Bhd is a subsidiary company of the Seni Jaya Corporation Berhad, an investment holding company listed in the Main Market of Bursa Malaysia. The Seni Jaya name is very popular among advertisers as it offers services both in the indoor and outdoor advertising markets.

Today, one can spot the Seni Jaya name in many billboards located around the country. This is because the billboard advertising industry is very much considered to be an extremely popular media despite the rising reception of new media in advertising.

Seni Jaya provides a comprehensive list of products and services that are catered for the advertising and promotions needs of its clients.

Through its experience in the market that stretches back to 30 years, Seni Jaya has established a strong clientele and the experience of the industry and its dynamics.

As mentioned, one of the major focuses of Seni Jaya is in outdoor advertising. Today, Seni Jaya’s billboards are located along major expressways that connect the states of Peninsular Malaysia as well as in major cities and towns like the Klang Valley.

Services by Seni Jaya

The advertising display structures are rented out to interested parties based on the location and duration while Seni Jaya is involved in the installation of the display materials as well. Through its team of highly capable and qualified staff force, Seni Jaya provides service and maintenance of their media.

This includes maintaining the structures through regular checks of its lighting, conditions, and cleanliness as well as in the changing of the content. On top of that, Seni Jaya incorporates its own RIMS or Routine Inspection and Maintenance Services which ensures that all the structures are inspected and checked on a 4-week routine basis.

Where billboards are concerned, Seni Jaya puts a lot of emphasis in this media as it is the main offering and are still the most popular outdoor advertising method in the country. Sometimes referred to as large posters, Seni Jaya has billboards in both the urban and semi-urban locations that cover major roads and in smaller towns.

One of the other products offered by Seni Jaya is known as the Prismalites.

These are signboards that are large format that uses a rotational concept of alternative between the 3 advertising displays on a short duration basis, usually in a few seconds interval. This product is programmable and can be customized to play a certain routine based on the requirements of the client.

Signage and high pole boards are offered through Seni Jaya where they are usually elevated between 60 and 80 feet above ground. This type of signage is highly impactful as they are very visible and effective.

Apart from signage and billboards, Seni Jaya is involved in several types of Out-of-home (OOH) media.

This includes the use of Metros or Street Furniture. Where this is concerned, Seni Jaya’s presence is seen in many public spaces that can provide high visibility and effective audience targeting. Considered as one of the very value-for-money and cost-effective methods, they are more affordable and reaches the market more effectively.

Places that Seni Jaya has presence in this media include public walls and spaces like shopping centres, on public transportation, traffic junctions, residential areas and condominiums and on other places with high traffic.

On top of that, Seni Jaya is involved in providing advertising spaces on buses through its transit advertising services while it operates with highway concessionaires like the LDP (Lebuhraya Damansara Puchong) as well, providing advertising spaces along one of the busiest expressways in the country.

This is where the Seni Jaya billboards are clearly visible among those who commute between Putrajaya and Cyberjaya and Bandar Utama on a regular basis.

It is among the most established brands to offer various options in outdoor advertising for many years now, operating some of the most high-profile locations across the country.

Reputable media brand

Seni Jaya is a very well-known name in the media and advertising industry of Malaysia. Seni Jaya Sdn Bhd is a subsidiary of Seni Jaya Corporation Berhad which is listed in the Main Market of Bursa Malaysia.

Through its integrated range of services, Seni Jaya has over the years built its brand as one of the major brands that provide consultation, advice, and experience in the advertising industry. This has been clearly evident with its offerings in both indoor and outdoor media services.

Services offered by Seni Jaya

Seni Jaya, being a media owner basically provides services that cover the full range of this related segment. This includes:

Advertising display structure rental.
Management of high-profile outdoor advertising structures.
Design and installation of display structures, both indoor and outdoor.
Display material installation.
Maintenance of display materials, structures, and signages.
Management and rental of media spaces on transit buses.

The signature products of Seni Jaya

One of the most popular media that Seni Jaya operates is billboards. They are also known as 48 or 96-sheet posters which are still very much demanded by advertisers throughout the country. Seni Jaya’s locations are very carefully selected to offer high visibility and impact for brand owners.

Besides that, Seni Jaya also holds the advertising rights for LDP or Lebuhraya Damansara-Puchong which is one of the most over-utilized highways in the Klang Valley with tens of thousands of vehicles traveling each day.

Many advertising sites are available in PLUS Highway as well.

To date, Seni Jaya owns and operates more than 600 billboards (both conventional and digital) in major locations that are strategically selected across the country.

Locations and Media Types

Generally, Seni Jaya’s involvement in out-of-home and outdoor advertising is unprecedented covering a broad range of solutions.

This includes standard and digital billboards, media in airports and iconic places as well as data-driven programmatic digital out-of-home media spaces, all of which are carefully selected to reach specific target audiences.

Outdoor billboards

This mainly covers both digital and static billboards that are available across Peninsular Malaysia. To date, Seni Jaya has more than 550 static billboards and more than 10 digital screens available. Brand owners can benefit through the various types of structures offered which include:

Unipole billboards and billboards in locations like North-South Expressway and Kuantan
Overhead bridges in major locations and junctions
LED Screens
Spectacular Gantries in ELITE Highway, NKVE Highway
LDP Sky Bridge Panel in Petaling Jaya
3-sided Unipole in NPE
Street furniture and fittings

Airport and Digital spaces

Seni Jaya operates over 30 such spaces in Malaysia as well as some in Cambodia. The media spaces are seen by travelers and accompanying pedestrians in gateway@klia2 while covering major locations in the Klang Valley as well.

Spaces that are available on this platform include:

LED Screens that are strategically placed
Billboards
Gantry Structure
Tunnel graphics
Digital media streamed online

Transit Advertising

Being one of the major transit advertising solution providers in the country, Seni Jaya provides some of the most visible media spots available in the Klang Valley. This involves more than 300 pillars available and covers the likes of:

Overhead bridges which are commonly seen across the train tracks
LED Screens in locations such as trains and stations
Pillar lightboxes commonly placed in highly visible areas of stations and other spots

E-hailing cars

In this segment, Seni Jaya operates media spaces in LED screens installed on top of vehicles under the e-hailing brand Grab. To date, there are more than 200 cars in the Klang Valley, more than 80 each in Johor Bahru and Penang, effectively covering the northern, central, and southern regions of Peninsular Malaysia.