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TheSun Daily

Newspaper Advertising Malaysia

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The Sun

The Sun is Malaysia’s first and most widely distributed free English daily — owned by Berjaya Media Berhad and distributed free across the Klang Valley — offering brands direct access to its loyal readership through display ads, classified listings, and supplement placements.

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Audience
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About The Sun

Malaysia’s First Free Daily.
Klang Valley’s Most Distributed.

The Sun is Malaysia’s first and only national free English-language daily, published and distributed free of charge in the Klang Valley. Its free distribution model makes it one of the most widely read English newspapers in the country by volume.

1993

Year founded — one of Malaysia’s established publications

Highest free daily distribution

Circulation — verified by Audit Bureau of Circulations (ABC)

Klang Valley urban English readers

Readership reach across primary markets

Freedaily

Malaysia’s first national free newspaper — distributed at no cost

The Sun at a Glance

01
History & Background

Owned by Berjaya Media Berhad — part of Vincent Tan’s Berjaya Group — The Sun has built a strong free-distribution readership across offices, hotels, and transit hubs throughout the Klang Valley since its founding in 1993.

  • Language: English
  • Established: 1993
  • Format: Newspaper
  • Circulation: Highest free daily distribution
  • Available in print and digital editions

02
Readership Profile

The Sun readers are English-speaking Klang Valley professionals who receive the paper through their offices, hotels, and public locations. The free distribution model makes it particularly popular among corporate readers and young urban professionals.

  • Primary language: English
  • Core audience: Urban KL/PJ English-speaking professionals
  • Age profile: 25–45
  • Income level: Middle income urban professionals
  • Geographic spread: Klang Valley focused — distributed at offices, hotels, transit

03
Why Advertise Here

Advertising in The Sun offers strong Klang Valley reach among English-speaking professionals at a competitive rate — with free distribution driving higher physical copy exposure than paid newspapers with equivalent circulation.

  • Trusted publication with loyal, established readership
  • Language-specific targeting unavailable in other media
  • Strong community connection and reader trust
  • Print and digital advertising options available
  • Competitive rates vs national broadsheet titles

Publication Facts

The SunEnglishNewspaperEst. 1993Circ. Highest free daily distributionABC Audited

Advertising Formats

Display Ads. Classified.
Supplements & Inserts.

The Sun offers a full range of print advertising formats — from full-page colour displays to classified listings and themed supplement placements.

Fullpage

Highest impact — full page colour display advertisement

Halfpage

Cost-effective option with strong editorial adjacency

Stripad

Banner strip across the bottom or top of a page

Class.

Classified: lowest entry cost, sold by column centimetre

Available Ad Formats

01
Display Advertisements

Full-page, half-page, and quarter-page display ads in The Sun deliver maximum visual impact to the full readership.

  • Full page colour: premium brand impact
  • Half page: cost-effective with strong reader exposure
  • Quarter page: ideal for smaller budgets and promotions
  • Double page spread: maximum creative canvas
  • Back page and inside front: premium premium positions

02
Classified & Liner Ads

Classified advertising in The Sun is the lowest-cost entry point — ideal for recruitment, property, automotive, and event announcements.

  • Sold by column centimetre or word count
  • Recruitment, property, automotive, events
  • Lowest minimum spend in the publication
  • Online classified available on digital editions
  • Strong reader response for service and event categories

03
Supplements & Special Editions

The Sun publishes themed supplements and special editions throughout the year — offering premium editorial adjacency for relevant brands.

  • Festive supplements: CNY, Hari Raya, Deepavali
  • Industry-specific supplements available
  • Annual reports and corporate supplements
  • Special edition commemorative pages
  • Higher readership during special edition issues

Ad Format Options

Full Page ColourHalf PageQuarter PageStrip AdsClassified ListingsSpecial Supplements

Audience & Rates

Loyal. Community-First.
Language-Specific Reach.

The Sun readers are loyal, community-oriented, and highly engaged — making print advertising in this publication unusually effective at driving brand recall and purchase intent.

Loyal

Established reader base with strong publication loyalty

Trust

High reader trust in publication content and adjacency

Fest.

Peak readership during festive season special editions

Print+

Digital packages combining print and online advertising

Audience & Buying Tips

01
Reader Profile

The Sun attracts a English-speaking audience with strong community ties and high engagement with print media.

  • Language: English-speaking community
  • Audience: Urban KL/PJ English-speaking professionals
  • High publication loyalty and regular readership
  • Print readers engage more deeply with content than digital
  • Strong influence on community purchasing decisions

02
Best Advertising Periods

The highest-readership periods for The Sun align with community festivals and major seasonal events — plan campaigns around these windows for maximum reach.

  • Festive season: highest single-issue readership
  • Annual special supplements: premium editorial environment
  • New Year period: planning and resolution campaigns
  • Mid-year: mid-season promotions and brand reviews
  • Year-end: festive shopping and gifting campaigns

03
Getting Your Ad In

Contact your media representative or advertising agency to book space in The Sun — material deadlines are typically 3–5 working days before print date.

  • Material deadline: 3–5 working days before print
  • Full-colour PDF or press-ready artwork required
  • CMYK colour mode for all print advertisements
  • Image resolution: minimum 300 DPI for print
  • Rates available on request — discounts for series bookings

Audience Highlights

English ReadersCommunity AudienceHigh Reader LoyaltyFestive Season PeaksPrint + Digital PackagesSeries Booking Discounts

Advertise in The Sun

Reach The Sun’s loyal English-speaking readership with display ads, classified listings, and supplement placements.

Advertise in The Sun

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