Newspaper Advertising Malaysia
Advertise in
The Star
The Star is Malaysia’s most widely read English-language daily, with a readership of over 1 million and the largest circulation of any English newspaper in the country — offering brands direct access to its loyal readership through display ads, classified listings, and supplement placements.
About The Star
Malaysia’s #1 English Daily.
1.024 Million Readers.
The Star is undeniably Malaysia’s most-read English daily — published Monday to Saturday with Sunday Star on Sundays. It is the go-to English advertising platform for brands targeting Malaysia’s English-literate, urban, middle-to-upper-income audience.
The Star at a Glance
History & Background
Founded in 1971 in Penang and headquartered in Petaling Jaya, The Star is owned by MCA-linked Star Media Group Berhad. It publishes The Star newspaper, The Star Online, and a portfolio of supplements including StarMag, StarBiz, and Star Metro.
- Language: English
- Established: 1971
- Format: Newspaper
- Circulation: 300,000+
- Available in print and digital editions
Readership Profile
The Star readers are English-literate, educated, urban Malaysians — predominantly Chinese and English-speaking professionals aged 25–55 with above-average household income and strong consumer purchasing power.
- Primary language: English
- Core audience: English-literate urban Malaysians
- Age profile: 25–55
- Income level: Middle to upper income
- Geographic spread: National — strongest in Klang Valley, Penang, Johor
Why Advertise Here
Advertising in The Star delivers the broadest English-language reach in Malaysia — ideal for premium brands, corporate communications, financial services, property, automotive, and lifestyle campaigns targeting Malaysia’s educated urban consumer.
- Trusted publication with loyal, established readership
- Language-specific targeting unavailable in other media
- Strong community connection and reader trust
- Print and digital advertising options available
- Competitive rates vs national broadsheet titles
Publication Facts
Advertising Formats
Display Ads. Classified.
Supplements & Inserts.
The Star offers a full range of print advertising formats — from full-page colour displays to classified listings and themed supplement placements.
Available Ad Formats
Display Advertisements
Full-page, half-page, and quarter-page display ads in The Star deliver maximum visual impact to the full readership.
- Full page colour: premium brand impact
- Half page: cost-effective with strong reader exposure
- Quarter page: ideal for smaller budgets and promotions
- Double page spread: maximum creative canvas
- Back page and inside front: premium premium positions
Classified & Liner Ads
Classified advertising in The Star is the lowest-cost entry point — ideal for recruitment, property, automotive, and event announcements.
- Sold by column centimetre or word count
- Recruitment, property, automotive, events
- Lowest minimum spend in the publication
- Online classified available on digital editions
- Strong reader response for service and event categories
Supplements & Special Editions
The Star publishes themed supplements and special editions throughout the year — offering premium editorial adjacency for relevant brands.
- Festive supplements: CNY, Hari Raya, Deepavali
- Industry-specific supplements available
- Annual reports and corporate supplements
- Special edition commemorative pages
- Higher readership during special edition issues
Ad Format Options
Audience & Rates
Loyal. Community-First.
Language-Specific Reach.
The Star readers are loyal, community-oriented, and highly engaged — making print advertising in this publication unusually effective at driving brand recall and purchase intent.
Audience & Buying Tips
Reader Profile
The Star attracts a English-speaking audience with strong community ties and high engagement with print media.
- Language: English-speaking community
- Audience: English-literate urban Malaysians
- High publication loyalty and regular readership
- Print readers engage more deeply with content than digital
- Strong influence on community purchasing decisions
Best Advertising Periods
The highest-readership periods for The Star align with community festivals and major seasonal events — plan campaigns around these windows for maximum reach.
- Festive season: highest single-issue readership
- Annual special supplements: premium editorial environment
- New Year period: planning and resolution campaigns
- Mid-year: mid-season promotions and brand reviews
- Year-end: festive shopping and gifting campaigns
Getting Your Ad In
Contact your media representative or advertising agency to book space in The Star — material deadlines are typically 3–5 working days before print date.
- Material deadline: 3–5 working days before print
- Full-colour PDF or press-ready artwork required
- CMYK colour mode for all print advertisements
- Image resolution: minimum 300 DPI for print
- Rates available on request — discounts for series bookings
Audience Highlights
Advertise in The Star
Reach The Star’s loyal English-speaking readership with display ads, classified listings, and supplement placements.
