THR is the successor to what was once known as Time Highway Radio, one of the top English Language radio stations back in the 1990s. Since then, it has rebranded and repositioned itself to become one of the top Tamil-language radio stations not only in Malaysia but across the region.
THR Raaga, more fondly known simply as Raaga is a Malaysian radio station that provides entertainment in the Tamil language across the country. Besides Malaysia, Raaga is available in Singapore and Indonesia through Raaga Johor. The station operates as a format contemporary hit radio channel.
Leading the Tamil radio station market
In a survey carried out in 2015 by Nielsen, it was found that THR Raaga is the top Tamil-language station in the country, garnering more than 2 million listeners. This not only put THR Raaga is the leading station in Malaysia but also in South East Asia. Its morning program, Kalakkal Kaalai is one of the most popular programs among its listeners in the country.
Besides that, it is also known for its Hindi Power program which was previously aired in Gegar before moving over to THR Raaga.
Unknown to many, THR Raaga has been around for nearly 30 years now. In 1994, it started airing as TIME Highway Radio for more than 10 years. It would then reinvent itself to offer Malay segments and Chinese too before introducing Tamil programs.
It would continue to grow this market up to a point where THR’s listeners were made up of more than 40% Tamil listeners.
In 2005, the station was taken over by AMP Radio Networks which operates Astro radio stations like Lite, Hitz and Mix. With the acquisition, THR was rebranded and given a breath of new life.
Offering new advertising opportunities
With the ever-changing landscape of radio listening in Malaysia, THR Raaga continues to evolve. This was done across the board which means THR Gegar was also changed to Gegar. It was at this time that the Astro Radio group made major changes to the names of its products including removing the ‘FM’ suffix of its stations.
With a very specific and focused listener group, Raaga is able to reach Tamil-speaking listeners every day. Listeners and the target audience tune in to Raaga religiously to be kept informed and entertained.
As such, this stations makes a great option for advertisers who are looking to engage with its audience.
Rates for advertising on Raaga start from RM80 during the midnight hours of 12 pm to 6 pm each day. The highest rate will be in the weekday mornings between 6 am and 10 am which is RM340 for a 30-second slot and RM280 between 4 pm and 8 pm on weekdays.
Highly targeted and successful station
Its breakfast show, Kalakkai Kaalai is one of the most listened programs.
Rates for advertising on THR Raaga
Advertising on THR Raaga is similar to other radio channels where they are provided in 30-second slots. Generally, rates are calculated based on the time slots and the time of the year. The months of April and October will have a 5% increase of pricing. For other months, they are about the same as follow:
- 6am to 10am
- 10am to 1pm
- 1pm to 4pm
- 4pm to 8pm
- 8pm to 12am
Frequently Asked Questions — Raaga Radio Advertising Packages
General Packages
What types of packages are available?
There are two packages available: SPotbuy and ROSXtra. Each is designed for different advertising goals and levels of airtime control.
What is the difference between SPotbuy and ROSXtra?
SPotbuy allows you to choose specific airtimes, while ROSXtra (Run of Station) distributes spots across the station’s schedule at a lower rate without time selection.
Which package is better for a brand that needs precise timing?
SPotbuy is the better choice for precise timing but a lot more expensive. It gives you control over when their ad airs, including the option to select morning slots between 6:00 AM and 10:00 AM.
—
Airtime and Scheduling
Can I choose what time my ad airs?
Yes, you can select their preferred airtime between 6:00 AM and 10:00 AM by purchasing a SPotbuy package.
What if I want airtime outside of the 6:00 AM to 10:00 AM window?
Custom airtime outside this window can be discussed with the sales team based on availability and package type.
Rates are shown in the image.
How many spots does a standard package include?
The ROSXtra package includes 70 spots — 35 paid and 35 bonus spots — at no additional cost.
How long is each spot?
Each spot is 30 seconds in duration.
Over how many days will my 70 spots be aired?
The 70 spots can be scheduled over 7 to 14 days, depending on your preferred frequency — either 10 spots per day or 5 spots per day.
Can I choose between 5 spots per day or 10 spots per day?
Yes. You can select your preferred daily frequency, which determines whether the campaign runs over 7 days (10 spots/day) or 14 days (5 spots/day).
What does “Run of Station” mean in ROSXtra?
Run of Station means the spots are distributed across the station’s broadcast schedule at the station’s discretion, rather than at a client-selected timeslot(Spot-Buy).
—
Pricing and Costs
How much does the ROSXtra package cost?
The ROSXtra 30-second Commercial Package is priced at RM12,450, exclusive of 8% sales tax.
What is the rate for a single ROS spot?
A single ROS spot is priced from RM80.
Are there any additional costs beyond the package price?
Yes. Audio production is charged separately at RM1,100, comprising a RM500 studio fee and a RM600 talent fee.
Is the RM12,450 the final price I pay?
The RM12,450 covers the media package exclusive of SST. Audio production at RM1,100 is an additional and separate cost.
Does the bonus spots offer apply to all packages?
The 35 bonus spots (on top of 35 paid spots) are part of the ROSXtra package specifically.
What is the effective cost per spot in the ROSXtra package?
Based on 35 paid spots at RM12,450, the effective rate is approximately RM270 per paid spot — with an additional 35 bonus spots delivered at no extra cost.
—
Script and Creative
Do I need to provide a finished script?
No. Clients only need to provide key pointers and talking points. The in-house copywriter will draft the full script on your behalf.
Can I write and submit my own script?
Yes, clients who prefer to supply their own script may do so. Confirm this preference with your account manager during onboarding.
How many rounds of script revision are included?
Revision terms can be confirmed with the production team. It is advisable to clarify this before production begins.
What language can the script be in?
Script language options depend on the station and its audience. Confirm available language options with your account manager.
How long does it take to get the script drafted?
Turnaround time for script drafting by the in-house copywriter should be confirmed at the time of booking to align with your campaign start date.
—
Audio Production and Voice Talent
What is included in the RM1,100 audio production fee?
The fee covers RM500 for studio recording and RM600 for voice-over talent. Both components are required for a complete audio production.
Can I choose my own voice-over artist?
Yes. Clients may select their preferred VO artist from the station’s available talent list.
Who are the available voice-over artists?
Most of the available VO artists are the station’s own radio announcers, ensuring professional delivery and on-air familiarity.
Can I bring in an external voice-over artist?
This is subject to the station’s production policy. Confirm with your account manager whether external talent is permitted.
What if I already have a finished audio file?
If a client supplies a completed and broadcast-ready audio file, the production fee may not apply. Confirm this with the production team before submission.
What format does the final audio need to be in for broadcast?
Broadcast-ready audio format specifications should be confirmed with the production team prior to submission.
How long does audio production take?
Production timelines depend on studio availability and script approval. Factor this into your campaign lead time when planning your start date.
2026 Thr Raaga Rates – Whatsapp us for free 30 spots!
Whatsapp us now @ wa.me/60122266260
