Contemporary Malay Hits Radio — RTM, Malaysia
Advertise on TraXX FM
TraXX FM (90.3 FM) is RTM’s contemporary Malay music and lifestyle radio station — the most commercially oriented of RTM’s national stations. Playing current Malay pop, R&B and urban hits, TraXX FM targets younger Malay Malaysians who want contemporary music without the strong community or news focus of traditional RTM state stations.
Contemporary Malay Hits
Current Malay pop, R&B and urban music — RTM’s youth-facing national Malay music station
FM 90.3
National FM coverage across Peninsular Malaysia via RTM’s extensive transmitter network
Young Urban Malay
Targets younger Malay Malaysians aged 18–35 who want contemporary music and lifestyle content
About the Platform
About TraXX FM
TraXX FM is RTM’s answer to commercial Malay music radio — offering contemporary Malay pop, R&B and trending hits to younger listeners who want government-backed radio with a modern music format. It bridges RTM’s trusted national reach with the music tastes of younger urban Malay Malaysians, making it distinct from both traditional RTM programming and fully commercial alternatives.
Listener Profile
Younger Malay Malaysians aged 18–35 — students, young professionals and urban families who prefer contemporary Malay music. TraXX FM reaches listeners across Peninsular Malaysia through RTM’s national FM network — providing broad national coverage including smaller towns and rural areas that commercial stations cannot always match.
Advertising Formats & Options
30-Second Radio Spots
Malay-language audio ads in contemporary style targeting younger Malay listeners across Peninsular Malaysia — combining RTM’s broad national reach with a modern, youth-oriented format.
Music Show Sponsorship
Sponsor TraXX FM’s music countdown, request shows or live performance slots — high engagement with the young Malay audience during active listening windows.
National Campaign Coverage
Leverage RTM’s transmitter network for true national FM coverage including smaller towns and rural areas that commercial stations do not reach.
Digital Extension
Online streaming placements reaching TraXX FM listeners on mobile and desktop beyond the FM signal — capturing the digitally active younger Malay audience wherever they stream.
Best For
Halal F&B, telco, fashion, personal care, automotive, education, Islamic banking and brands targeting contemporary urban and semi-urban young Malay Malaysians across the full national footprint.
National Coverage Advantage
TraXX FM’s RTM transmitter network reaches smaller towns and rural areas across Peninsular Malaysia that commercial stations underserve — critical for brands with national distribution strategies.
Malay Youth
TraXX FM captures young Malay listeners who want contemporary music with the reach of a national government station — a unique positioning between traditional RTM and fully commercial Malay radio.
