Newspaper Advertising Malaysia
Advertise in
Utusan Malaysia
Utusan Malaysia is one of Malaysia’s most widely read Bahasa Malaysia newspapers with a circulation of 169,548 (ABC 2009) — offering brands direct access to its loyal readership through display ads, classified listings, and supplement placements.
About Utusan Malaysia
Malaysia’s Most Controversial.
Yet Most Read BM Daily.
Utusan Malaysia is one of the most widely circulated Bahasa Malaysia newspapers in Malaysia — with a long history that mirrors the country’s own political and cultural development since independence.
Utusan Malaysia at a Glance
History & Background
Founded in 1939, Utusan Malaysia has been a cornerstone of Bahasa Malaysia print media for over 80 years. The name translates to “The Malaysian Courier” — reflecting its role as a national communicator to the Malay community.
- Language: Bahasa Malaysia
- Established: 1939
- Format: Newspaper
- Circulation: 169,548
- Available in print and digital editions
Readership Profile
Utusan Malaysia readers are predominantly Malay-speaking Malaysians — particularly from semi-urban, rural, and suburban communities across Peninsular Malaysia, with particularly strong readership in northern and east coast states.
- Primary language: Bahasa Malaysia
- Core audience: Malay-speaking Malaysians
- Age profile: 25–55
- Income level: Lower to middle income
- Geographic spread: National with strength in Kelantan, Terengganu, Kedah, Perak
Why Advertise Here
Advertising in Utusan Malaysia gives brands direct, trusted access to Malaysia’s Malay-speaking community — especially effective for campaigns targeting family-oriented, conservative, and community-conscious consumers in non-Klang Valley markets.
- Trusted publication with loyal, established readership
- Language-specific targeting unavailable in other media
- Strong community connection and reader trust
- Print and digital advertising options available
- Competitive rates vs national broadsheet titles
Publication Facts
Advertising Formats
Display Ads. Classified.
Supplements & Inserts.
Utusan Malaysia offers a full range of print advertising formats — from full-page colour displays to classified listings and themed supplement placements.
Available Ad Formats
Display Advertisements
Full-page, half-page, and quarter-page display ads in Utusan Malaysia deliver maximum visual impact to the full readership.
- Full page colour: premium brand impact
- Half page: cost-effective with strong reader exposure
- Quarter page: ideal for smaller budgets and promotions
- Double page spread: maximum creative canvas
- Back page and inside front: premium premium positions
Classified & Liner Ads
Classified advertising in Utusan Malaysia is the lowest-cost entry point — ideal for recruitment, property, automotive, and event announcements.
- Sold by column centimetre or word count
- Recruitment, property, automotive, events
- Lowest minimum spend in the publication
- Online classified available on digital editions
- Strong reader response for service and event categories
Supplements & Special Editions
Utusan Malaysia publishes themed supplements and special editions throughout the year — offering premium editorial adjacency for relevant brands.
- Festive supplements: CNY, Hari Raya, Deepavali
- Industry-specific supplements available
- Annual reports and corporate supplements
- Special edition commemorative pages
- Higher readership during special edition issues
Ad Format Options
Audience & Rates
Loyal. Community-First.
Language-Specific Reach.
Utusan Malaysia readers are loyal, community-oriented, and highly engaged — making print advertising in this publication unusually effective at driving brand recall and purchase intent.
Audience & Buying Tips
Reader Profile
Utusan Malaysia attracts a Bahasa Malaysia-speaking audience with strong community ties and high engagement with print media.
- Language: Bahasa Malaysia-speaking community
- Audience: Malay-speaking Malaysians
- High publication loyalty and regular readership
- Print readers engage more deeply with content than digital
- Strong influence on community purchasing decisions
Best Advertising Periods
The highest-readership periods for Utusan Malaysia align with community festivals and major seasonal events — plan campaigns around these windows for maximum reach.
- Festive season: highest single-issue readership
- Annual special supplements: premium editorial environment
- New Year period: planning and resolution campaigns
- Mid-year: mid-season promotions and brand reviews
- Year-end: festive shopping and gifting campaigns
Getting Your Ad In
Contact your media representative or advertising agency to book space in Utusan Malaysia — material deadlines are typically 3–5 working days before print date.
- Material deadline: 3–5 working days before print
- Full-colour PDF or press-ready artwork required
- CMYK colour mode for all print advertisements
- Image resolution: minimum 300 DPI for print
- Rates available on request — discounts for series bookings
Audience Highlights
Related Pages
Advertise in Utusan Malaysia
Reach Utusan Malaysia’s loyal Bahasa Malaysia-speaking readership with display ads, classified listings, and supplement placements.
