Picking Your Post
In any blog, it is always crucial to choose the right topic. One which your readers are looking forward to reading.
This means that you want to have content that your readers want not what you THINK they want. Furthermore, choosing the right topic will give you a clear idea of what you will be working on later.
Next, you need to get a good angle. The common practice in choosing your post is to start from the top. This will give you the space to move downwards later so that you can expand the topic to other areas.For example, you can start with:
- A bird’s eye view of Living Conditions in Malaysia where you will talk about the standard of living, types of housing, locations, etc.
- After that, you can scope it down to urban vs rural homes, condominiums vs landed property, etc.
- With this model, you have room to maneuver better. In other words, you want to niche.
After choosing the post, then choose the angle
You need to decide from the onset where you want to approach the topic. Are you going to discuss this as a realtor, a service provider or a customer?A bit of market research will be needed for you to get there but knowing what your readers need will give you a lot of mileage.
If most of your readers are those who are looking for a place to stay in sub-urban areas, then you have a good angle to start there. This also helps you to stay focused so you won’t run out of topics.
Finding the right keywords
The headline of your post is extremely CRUCIAL! Once you have the content completed, then think of a captivating headline that will attract your readers’ attention.
Take note that your headline will make or break your blog post. It will be the statement sent to your potential readers that will draw them into visiting your site.
Without a strong headline, your article would have failed (regardless of how well it was written).
Extending your scope and expanding
Think categories and sub-categories. It is essential to have a site map of where your content is going and where they are coming from.
NEVER try to cover too much in your categories. If you start with relationships, you can further scope down to sub-categories like family, friends, love and such.
There is no reason to expand towards general health yet because you can always start a whole new trail later.
Research and data presentation
A viral blog usually can sound more informal as compared to formal reports. Hence, it would be ideal to present your data in form of infographics or charts.
Using images can go a long way because your readers will respond differently to visuals instead of thousand-word long essays.
Besides that, videos would play an important role as well. Whether they are self-shot videos or those that you can link in through video sites, you can be sure to captivate your audience with such posts.
Engaging your readers
By this stage, you would have your readers steadily attached to your blog post. They would have no qualms about completing the reading of your article.
That is only the first stage because you want them to move on to the next. There must be some form of Call-to-Action here. Whether it is to click on a website or to subscribe to your blog, make sure that they engage with your CTA.
Give certain incentives such as signing-up discounts or promo codes.
Tracking and follow up
Take note and bear in mind that your headline will draw the readers in. Your content will keep them glued to you.
Your CTA will ensure that they are on board with your offerings. If they end up purchasing or joining your subscribers’ list, then you have won the battle.
But your job does not end there because you must now track the time they take and spend in your site. You need to follow up with your readers by knowing what they want to read next.Once you know what your readers want to read in your blog, you can plan for the next viral post and keep them informed of what to expect.
Writing Epic Blog Posts
When it comes to content, blog posts are often seen as one of the most unique mainly because they are always unfabricated and sometimes not ‘sugar coated’.
Blog posts come in various forms and styles. They could be written by individuals or by companies.
Good engine for SEO
Blogs can be used for very positive results especially when they are produced in high-quality postings.
When blog posts are designed with good strategy, the post could drive quality traffic to the website and thus push the blog towards a better ranking.
This makes the site ideal for any strategy involving SEO (Search Engine Optimization)
Having a strategy that works
Unlike many other types of content found online, blog posts are among the most popular for a lot of good reasons mainly because you can: Use the right and relevant keywords for your posts that can help your site increase its chance of good ranking.
This will eventually help to drive traffic to your site.
Blogs can help you retain your customers better when you have a good and user-friendly internal link structure. This helps you to keep your visitors’ duration on your site longer and in time, they can be converted into leads.Backlinks can be built to help in driving more traffic.On top of that, it can help to enhance the reputation of your organization in terms of authority.
Not only top of funnel anymore
In the past, blogs were mainly used for top-of-funnel efforts to channel the pipeline down the chute. Today, more organizations are aware of the usefulness of blogs which can be used in all the other parts of the funnel as well.
Blogs are extremely powerful when you start using them for targeted content that is suitable for your customers like product-led content, among many others.
