YTL Info Screen Sdn Bhd is one of the media owners with a strong presence at locations around the country. A part of the YTL Group, this media owner provides a lot of options and favorable possibilities for brand owners and advertisers in various industries.
Prime location, major player
YTL Info Screen is based at the Lot 10 Shopping Center, one of the most prominent malls in the country. Started out in 2002, its focus is mainly in digital media spaces which can be seen at highly crowded locations. This is delivered through its main offering known as Infoscreen.
Effective advertising platform
Through Infoscreen, advertisers are able to reach more viewers especially in the strategically located screens that are operated by YTL Info Screen. The Out-of-Home (OOH) media advertising segment has after all been growing exponentially in recent years.
This has provided the perfect catalyst that has grown the market, making it extremely attractive for advertisers that are reaching out to consumers who today are more mobile and out-and-about.
Screens operated by YTL Info Screen
The media that YTL Info Screen operates are all specifically selected and enacted mainly for their locations and intended target segments. Among those that are managed by the media owner include:
- KLIA Train Service – This involves digital screens that are seen by those on the KLIA Ekspres and KLIA Transit who are mostly air travelers, the staff at the airports and business executives both local and foreign.
- Giant Cube – This is a one-of-its-kind large cube located at the front entrance of Lot 10 Shopping Centre at one of the busiest crossroads in the country (intersection between Jalan Sultan Ismail and Jalan Bukit Bintang).
- Hotels – Screens playing the Infoscreen are seen at hotels under the YTL Group.
