Kurnia Outdoor is one of the media agencies mainly involved in out-of-home advertising. Emphasizing the growing popularity of outdoor advertising, Kurnia Outdoor was once the second-largest company in this segment.
Growing company in a dynamic outdoor market
As one of the largest media owners for outdoor advertising, Kurnia Outdoor owns and manages some of the most prominent spots around major expressways and roads.
This includes high-traffic expressways in the Klang Valley like SPRINT and NPE as well as in Penang where some of their boards can be seen in Penang along the Tun Dr Lim Chong Eu Highway Expressway.
The main focus areas that Kurnia Outdoor is involved in are in high-end markets referring to locations with higher income groups and visibility.
Besides that, Kurnia Outdoor builds and manages spectaculars that are large and easy to spot, offering cost-effectiveness and high-value returns. The main market that Kurnia Outdoor targets are those in the urban regions and high-end consumers with clients coming from large corporate brands in sectors like finance, telecommunications, lifestyle and fashion, among others.
Products and services offered by Kurnia Outdoor
Kurnia Outdoor selects the most cost-effective locations to ensure maximum exposure for the ads of its clients and partners. Made up mostly of large format billboards and posters, they are strategically placed at locations which are always congested with traffic, ensuring thousands of eyeballs every day. Among them include:
- Sprint Highway is one of the most utilized expressways in the Klang Valley. Each year, this highway facilitates more than 40 million vehicles with the main volume coming in through the Damansara Link.
- New Pantai Expressway – Known also as NPE, Kurnai Outdoor’s boards are placed along major locations where there are about 200,000 vehicles travelling between the urban locations daily.
- Besraya Highway – Billboards along this highway which has a traffic volume of more than 160,000 per day.
- Tun Dr Lim Chong Eu Highway – Formerly known as Jelutong Highway, this is one of the prominent major roads in Penang used by vehicles that travel between the city centre of Georgetown and other parts of the island.
- KLIA Expressway – This highway is known for having many billboards placed on the sides as vehicles travel between towns to the international airport with an estimated volume of 5 million per month.
- Federal Highway – Kurnia Outdoor’s billboards are placed along the Petaling Jaya stretch seen by outgoing and incoming vehicles. The Federal Highway is one of the most high-profile highways in the country with an average of 1.6 million vehicles travelling on it daily.
- Other locations – Besides that major expressways, Kurnia Outdoor also manages several other media around high-traffic areas. This includes Unipoles, billboards on buildings (formerly seen outside Pusat Bandar Damansara), Overhead bridges and many others which offer high visibility.
