Social networks have become a de facto standard among internet users today. In fact, the likes of Facebook, Twitter and many others have become an integral part of life today that they have become a need for businesses while people from all walks of life depend on these technologies to stay connected with one another and to keep abreast of what is happening around them.
Businesses and brands have used Facebook and YouTube to gain better advantage over their competitors so much that some theories are claiming that Facebook could determine the failure and success of a particular brand.
Social Media is affecting majority businesses
The popularity of social networks is growing at an uncontrollable rate with Facebook reportedly having almost 1 billion accounts. In this context, it becomes extremely important that businesses are linked through social networks which they could then leverage on the user base which could count up to millions while being available not only within the country but throughout the world too.
As an expert in the area of internet development and marketing, Advertising.com.my has the expertise and experience to help our customers leverage on the power of social media. Whether it is for branding or to run promotions or to launch a marketing campaign, Advertising.com.my is able to help our partners reach out to their potential customers in every possible way through social media.
We assist you from conceptualisation to executions and maintenance
We will be able to help you in advising the best campaign moving forward, conceptualisation of the model and strategy as well as propose affordable and economical methods to advertise.
Advertising.com.my works very closely with media owners where we will be able to assist you in finding and determining the best spaces for your advertisements and the most suitable ways to place them so that they will be expose to the best and most accurate target group at the most appropriate places.
As the digital advertising industry grew by leaps and bounds, so has Advertising.my where we rode along this wave to become a leader in this industry. Over the years, we have employed some of the best experts and animators in the industry to design and create cutting edge and award winning animation videos for our clients.
Today, our portfolio includes short films, documentaries and 3D (3-Dimensional) walkthroughs of spaces and online videos where we have worked with major media corporations like Media Prima Berhad, who operates the largest television and radio stations in Malaysia.
Facebook Marketing in Malaysia
Marketing using the likes of Facebook is one of our main services where we have collaborated with major corporations around the country in deriving the most impactful and effective campaigns using this media. Today, Facebook is by any means the biggest thing that has happened to the world of marketing in recent years. It has almost 1 billion accounts which mean that Facebook possesses one of the most attractive options for marketing.
With billions spent on advertising in Facebook each year, this is an option that any business should consider in your marketing campaigns and strategies. As we have been collaborating with our partners in online advertising for more than a decade, we are more than ready and equipped to help you better leverage on this social media.
You must be aware that Facebook marketing on the outside looks very simple but is a highly sophisticated process as it involves using the right messages and speaking out to the right target group in the most appropriate time.
We help you to further expand your reach by capitalizing on all the elements and options available through Facebook. On top of that, we will help you to engage them more effectively to ensure that your campaign is not a one-sided effort.
Twitter Marketing is as important as Facebook Marketing
Another facet of social media marketing is through the use of micro-blogsite Twitter. While Facebook allows all types of interaction and engagement between its members, Twitter is a more focused and another effective option which must be considered in order to fully utilize the power of the internet in your marketing campaigns.
Our past records speak for itself where there has been many collaboration between Advertising.com.my and major corporations from the public and private sectors and several types of businesses. As an expert in the area of online advertising, we have incorporated marketing in social media and more specifically in Twitter in many of our clients’ campaigns.
Our team of social media experts and professionals have worked with our clients in conceptualizing and deriving the most effective programmes to ride on the Twitter wave. From there, we ensure that only the best and highly impactful strategy is conceived where we have created a buzz to ensure a strong following for our clients.
One of our most successful campaigns in Twitter is those that involve new product launches, rebranding of products and such. On top of that, you will find that repositioning and enhancing of corporate image are also very appropriate efforts that can use this mircoblogging service.
Maximize the marketing potential in social media
Social media has been seen as the game-changer in the marketing world over the past few years. When it comes to driving engagement and collating clicks on social networks, the challenge is never ending.
Social media the only way forward for marketing
Opportunities in Social Media
When social media first emerged, it experienced what is known as the organic peak. This is where everyone was scrambling to ride on this bandwagon. Unique contents and engaging platforms were created so that users were all able to get involved.
After that, social media becomes more mature. It is no longer about letting it grow on its own but more like customizing what it should be like. This is known as the paid period. As a business (or marketer), you start to consider paying social networks to engage your customers. You begin to learn about the cost of using Google Adwords, Facebook Ads and such.
This is where the trick is, to make adjustments into making customized campaigns in social media. If your campaign has been using social media for some time, the old tactics will not work anymore. In fact, the organic method where you use simple SEO or free platforms will be quite useless.
This means that you now have to morph these new methods into your business KPIs. They have to be more focused on trying to drive clicks and conversions to you.
Rule of thumb
The most obvious social network would most likely be Facebook. Between 2009 and 2012, it was the most organic platform for any marketer. If you know what the people like to read or view, coupled with some creativity, you can easily build a large audience and if you are good in this, it is free.
This would however start to decline around 2014 onwards. Likes were no longer as high as it was because people are no longer as easily amused. In fact, it must now be more suitable for what they want instead of what they need. If you sell water, it does not move automatically. People need water, but they must want it bad enough to buy your brand.
Hence, organic campaigns can no longer operate the way it did. In fact, you need to learn how to pay for such initiatives. To do so, you need to identify the 3 different growth of social networks.
- The Early Adopters – You target those who like to be the earliest to try out a product. If you know who your customers are and their willingness to try new things, this is your market. Test the waters if a new social network comes up before paying anything for marketing.
- The mainstreams – Twitter falls into this category. You have ready customers who are willing to try anything they read on the network. Because of its popularity, it will be quite expensive.
- Mature networks – You will find Facebook and YouTube in this category. This is by far the costliest. The potential is limitless. You get to reach your current and potential customers so easily, it can be effortless.