No matter what they tell you about advertising on Facebook, there are some critical factors that make a lot of difference which you must know about. It is true that the profile of Facebook users as compared to the other social networks which means you need to be on top of your game if you are to target them.
Know the trends and use them
There is no use knowing what people are doing outside in the market if you do not know how to counter-react. It would make a lot more difference if you are able to pro-act because it means you take the lead. To do this, you must know what is trending in Facebook advertising and how to go about it. Take note! Facebook advertising is not just about blasting your ads to a group of users in a certain location. It is way more than that! So, what should you be looking out for? Below are some that you should take note.
Continue with Content
At the end of the day, content is still everything when it comes to digital advertising. If you have been developing content that has captivated a good amount of audience, then you should continue to do so. You could have good content with good engagement rates but if you are not riding on the trends on Facebook, it might all be futile. Continue to do this because it is good but moving forward, you need to be smarter in your strategies.
New search options
A lot has been mentioned about moving away from conventional search (check: Text search). Google for one has been trying to change that. Starting this year, you should begin venturing into new or alternative search options such as Voice Search. This is not something too daunting as users are mostly on some form of voice-related apps like Siri and Alexa. Facebook’s Aloha is the answer to this.
Videos, videos, videos!
This is a no-brainer! Anyone and everyone on digital marketing strategies will get involved in video advertising. They are now the most important medium on digital, PERIOD! This simply means, there should be no let-up for your digital campaign. In fact, you should be putting your money on Video Stories if you are going to focus on Facebook. In fact, there are now more people watching videos on Facebook and that is one place you must really bank on!
The 3’s
This year is a good time to starting thinking about using 3D images. In fact, this is the one really trending area on Facebook. You get richer content in your images when you post them instead of the conventional ones. If you can, you should go a step further and start 360 videos. Your content gets a whole new twist (pun intended!).
Prioritize mobile FB
When you are designing your ads for Facebook, you must prioritize your mobile users. It is safe to say that you can actually forget about your desktop users for a while and just focus on those with their phones. This is not a forecast, it is a true fact. According to Facebook, more than 90% of its revenue from ads come from the mobile platform. In other words, you need to create content that is targeted to mobile users.
Subtitles: Know your text
Your text on Facebook ads is extremely important if you haven’t already known this. Where you place your text and their font sizes play a huge difference on engagement with your target audience. A lot of advertisers do not see the importance of using subtitles on their videos. And even when they do, a lot of them are not aware of what language to use. More than 93% of Facebook users do not open a video to watch because of the sound. They rely on subtitles to decide if they want to watch the full video. If you do not have subtitles in your video, it is as good as being ‘scrolled over’.
Connect with the siblings
No matter what the market is like, you must fully utilize the tools that you have with Facebook. Connect with Instagram and Whatsapp Business (all in the same company), and try to reach as far out as possible. You get an entirely different set of the target audience with Instagram and Whatsapp.
Track your customers’ actions on your site
This came around somewhere towards the end of 2018 where you get to optimize your ads by using actions that you want your target market to do. This can be done without using any pixel codes. While pixel codes are still needed, custom conversions to help you track what is happening on your site. This actually is not something entirely new but you will need every tool possible that allows you to track the activities in your site.
