Iban-Language Radio — RTM Sarawak, Malaysia
Advertise on Wai FM
Wai FM is RTM Sarawak’s radio station dedicated to the Iban community — Sarawak’s largest ethnic group. Broadcasting in the Iban language alongside Bahasa Malaysia, Wai FM serves as the primary cultural and community voice for Sarawak’s Iban people across the state’s vast interior regions, longhouse communities and urban Iban populations.
Iban Language Radio
Sarawak’s dedicated Iban-language broadcast — the primary media voice for Malaysia’s largest non-Malay Bumiputera community
Sarawak Interior Reach
Coverage across Sarawak including interior longhouse communities where Wai FM is often the primary information source
Iban Community Voice
Cultural programming, traditional music and community news — preserving and celebrating Iban heritage for modern Sarawak
About the Platform
About Wai FM
Wai FM is a culturally vital radio station serving Sarawak’s Iban community — Malaysia’s largest non-Malay Bumiputera ethnic group. It broadcasts traditional Iban music, community news, cultural programmes and language-specific content that the Iban community cannot access through any other Malaysian media platform. For many interior and longhouse communities, Wai FM is the primary connection to news, information and cultural programming.
Listener Profile
Sarawak’s Iban community — farmers, longhouse residents, civil servants, students and urban Iban Sarawakians across Kuching, Sri Aman, Sarikei and throughout the Sarawak interior. Wai FM’s audience is deeply loyal — it is the only broadcast media that speaks directly to Iban listeners in their own language and addresses their specific community concerns and cultural identity.
Advertising Formats & Options
30-Second Radio Spots
Iban and Bahasa Malaysia language audio ads reaching Sarawak’s largest ethnic community through the only broadcast platform that speaks their language — unmatched authenticity and community trust.
Gawai Dayak Campaign Packages
Premium packages for Gawai Dayak — the Iban community’s most important harvest festival and highest consumer spending period when media engagement and purchasing peak dramatically.
Agricultural & Rural Community Campaigns
Target Sarawak’s Iban farming and longhouse communities — reaching rural and interior listeners who are primary consumers of agricultural inputs and rural consumer goods.
Programme Sponsorship
Sponsor Wai FM’s cultural shows, traditional music programmes or community news — deep brand integration as a genuine partner of Sarawak’s Iban community.
Best For
Government agencies, agricultural suppliers, rural healthcare, palm oil industry, education providers and brands seeking authentic engagement with Sarawak’s Iban community — Malaysia’s largest non-Malay Bumiputera ethnic group.
Gawai Premium
Gawai Dayak campaigns on Wai FM reach the Iban community during their most commercially active period — when family celebrations, gift-giving and festive spending drive exceptional consumer activity across all categories.
Unique Community Access
Wai FM is the only Malaysian broadcast platform reaching the Iban community in their own language — irreplaceable for brands wanting genuine, culturally authentic engagement with Sarawak’s largest ethnic group.
