Iconic Gantry @ NKVE KM27.1 Jalan Duta (After Jalan Duta Toll Plaza)

NKVE Jalan Duta: Post-Toll Position on the Damansara Corridor

This gantry stands at KM27.1 of the NKVE, just after the Jalan Duta toll plaza, catching traffic heading into Kuala Lumpur and Damansara.

Location and Traffic

Position relative to the toll plaza matters. Vehicles clearing the barriers accelerate gradually, which gives the gantry a longer effective viewing window than open highway.

• GPS: 3.1782249, 101.6410863
• View from Jalan Duta heading to Kuala Lumpur and Damansara
• Estimated traffic: 550,000 vehicles per day
• Estimated eyeballs: 825,000 per day
• Availability: September 2025

Panel Specifications

A standard giant gantry configuration, spanning the carriageway with two faces so both directions of the NKVE are covered under one booking.

• Media type: static
• Panel size: 30ft (H) x 130ft (W)
• Configuration: double sided
• Illuminated, lighting billed separately

Rates

• Rate card: RM2,000,000 per year
• Printing and installation: RM80,000
• Lighting: RM120,000 per year
• Rental under 12 months is subject to loading fees

Advantages

• The eyeball figure exceeds vehicle count by half, indicating high occupancy traffic
• Post-toll position slows traffic and extends viewing time
• Reaches the affluent Damansara and Mont Kiara catchment
• Largest discount off rate card among the giant gantries
• Printing cost lower than the 140ft and 150ft panels

Disadvantages

• Availability date has passed and needs reconfirming with the owner
• Traffic volume is well under half the Federal Highway sites
• Audience skews towards one corridor rather than the whole valley
• Toll plaza queuing can obstruct sightlines from certain lanes

Creative Considerations

Traffic here is decelerating and accelerating around the toll plaza, which permits slightly more copy than an open highway position would tolerate.

• A short supporting line beneath the headline is workable here
• Both faces require separate artwork files
• Night legibility matters given the corridor’s evening volume
• Confirm the current availability date before scheduling production

First-Year Cost

At the promotional rate, the first year totals RM1,800,000 including printing, installation and lighting. That works out lower than the Federal Highway sites on both counts.

Booking Notes

Check whether the promotional rate still stands, since it represents a third off the card rate and may have been tied to the original availability window.

Best Suited For

Brands targeting the northwest Klang Valley: property developers, private education, healthcare and premium retail serving the Damansara and Sri Hartamas catchment.

The high eyeball-to-vehicle ratio also suits family and household messaging, since the figure implies more than one person per car.