Iconic Gantry @ LEBUHRAYA PERSEKUTUAN (FT002) SUBANG SHAH ALAM KM 16.30

Iconic Gantry Batu Tiga Shah Alam: Federal Highway Scale With Immediate Availability

This Iconic Gantry sits at KM16.30 of Lebuhraya Persekutuan at Batu Tiga, Shah Alam, carrying the same Federal Highway volume as the portfolio’s flagship site.

Location and Traffic

Batu Tiga is a heavily congested stretch where the highway feeds industrial Shah Alam and the residential belt beyond, sustaining volume across the full day.

• GPS: 3.078826, 101.566224
• KM16.30 Lebuhraya Persekutuan (FT002), Batu Tiga, Shah Alam
• Estimated traffic: 1,250,000 vehicles per day
• Estimated eyeballs: 1,000,000 per day
• Availability: immediate

Panel Specifications

Full giant gantry scale at 140ft wide, matching the largest static faces in the portfolio and carrying artwork on both sides of the structure.

• Media type: static
• Panel size: 30ft (H) x 140ft (W)
• Configuration: double sided
• Illuminated, lighting billed separately

Rates

• Rate card: RM2,000,000 per year, the highest in the portfolio
• Printing and installation: RM108,000
• Lighting: RM120,000 per year
• Rental under 12 months is subject to loading fees

Advantages

• Immediate availability, unlike most sites at this scale
• Matches the highest traffic volume in the portfolio
• Heavy congestion at Batu Tiga extends viewing time significantly
• Double-sided, covering both commute directions
• Promotional rate matches the other Federal Highway gantry despite a higher card rate

Congestion at Batu Tiga means many drivers see this panel at a standstill. That supports a slightly richer message than a free-flowing highway position.

• A call to action is viable here given the extended dwell time
• Both faces need artwork, doubling production volume
• Consider different creative per direction, since the audiences differ
• Language approval applies before printing can be released

First-Year Cost

At the promotional rate, the first year totals RM2,128,000 including printing, installation and lighting, identical to the other Federal Highway gantry.

Booking Notes

Immediate availability plus the highest traffic count makes this the strongest option for a campaign that needs to launch inside the next quarter.

Best Suited For

Campaigns needing to launch quickly at maximum scale. Immediate availability is the differentiator here, since comparable sites carry waiting periods.

The Shah Alam catchment also suits automotive, industrial, logistics and household brands serving the Selangor manufacturing belt.