Fahrenheit Mall Curve Screen – Jalan Bukit Bintang

Fahrenheit Shopping Mall Curve Screen: The Highest Loop Count on the Bukit Bintang Strip

Fahrenheit Shopping Mall Curve Screen is a single curved LED panel measuring 14 feet high by 80 feet wide. It delivers 588 exposures daily, the highest count in the Bukit Bintang cluster.

A Different Shape of Screen

The curve wraps around the building face rather than sitting flat against it, which widens the viewing angle and keeps the creative visible for longer as vehicles approach.

Wide and Low, Not Tall

At 14 feet high and 80 feet wide, this is a strongly horizontal canvas. It reads more like a cinematic banner than the portrait format used on 3M032 down the road.

Site Specifications

• Board type: LED screen, one curve panel
• Size: 14ft (H) x 80ft (W)
• Resolution: anamorphic
• Operating hours: 18 hours daily
• Traffic count: 350,000 per day
• Coordinates: 3.1480207, 101.7131341

Loop and Delivery

Fahrenheit Shopping Mall Curve Screen runs the same loop structure as the neighbouring screens but delivers more exposures per day, which improves its cost per play against the two larger sites nearby.

• Exposures per day (ACF): 588
• Loop duration: 150 seconds (2.5 minutes)
• Loops per hour: 20
• Maximum slots: 10 per loop
• Duration per advertisement: 15 seconds
• Accepted formats: MPEG 4, AVI, JPEG and PNG only

Why the Numbers Favour This Site

Fahrenheit Shopping Mall Curve Screen carries the lowest monthly rate of the three Bukit Bintang screens while delivering the most plays per day. On a cost per exposure basis, it is the strongest of the cluster.

Creative Direction

The curve and the wide aspect ratio reward horizontal storytelling. Panoramic product shots, motion moving left to right and wide brand lockups all sit naturally on this canvas.

• Request the curve template from the operator before design begins
• Avoid centring everything, since the curve distributes attention across the width
• Keep type large and short, with no more than six words on screen at once
• Test the creative on the actual curve geometry, not a flat mock-up
• Bahasa Malaysia must dominate the copy at 70 per cent or as the largest font

Approval and Scheduling

Creative goes to DBP and the local council for approval, which takes 7 to 10 working days before airtime. Anamorphic production time sits on top of that window.

Plan Backwards From the Air Date

Work the schedule in reverse from your intended launch. Production, internal approval and council clearance all need to close before the upload date can be confirmed.

Rates

• One month: RM200,000 plus 8 per cent SST
• One day: RM13,000 plus 8 per cent SST
• Same daily rate as the larger screens in the cluster
• Monthly rate is the lowest of the three Bukit Bintang sites

Note that the daily rate matches the two larger screens, so short bursts are better bought on the bigger faces. The value here is in the monthly commitment.

Buying It Alongside the Cluster

Fahrenheit Shopping Mall Curve Screen works hardest as part of a Bukit Bintang package rather than in isolation. Three screens in close proximity build frequency against the same daily audience.

• Combine with PV032 for full Pavillion frontage coverage
• Add 3M032 for the Jalan Pudu approach traffic
• Stagger creative across the three so the message builds rather than repeats
• Negotiate the package rate rather than booking each site separately

Coordinates for verification are 3.1480207, 101.7131341. Check the curve geometry on site before signing off any final render, since the effect varies with viewing position.

Who This Site Suits

Advertisers running longer flights on a defined budget get the best return here. Fashion, food and beverage, telco and entertainment brands suit the wide format and the mall-facing audience.

LOCATION: Located strategically in Jalan Bukit Bintang, attached to the main entrance of Fahrenheit Mall, Golden Triangle

TARGET MARKET: Shoppers, working professionals & tourists, business leaders, professionals & Urbanites