The modern adult today is more health conscious than before and it is known that 20% of Malaysian adults above the age of 24 and working frequent one gymnasium or fitness centre across the nation. In other words, 2 out of 10 people in this segment will be your ideal target audience if you place your ads in fitness centres and it premises. This makes the locations extremely attractive if you are to book such media spots either to promote your product, for brand awareness or to launch any promotions.
It is quite common for brands to work with fitness centres in terms of promotions and discounts. As members of the fitness centres usually buy yearly or quarterly membership, your marketing campaign can be very impactful and this can be arranged on a case-by-case basis.
Media in Locker RoomsDecals
You can book the media spot in the locker rooms using decals that can be installed either on the floors or the walls. Certain gyms have specific locations in the locker rooms (which are gender based) which can be used for advertising. 95% of members who use the gym will spend an average of 20 minutes in the locker rooms for changing, showering or warming up.
Rate: Around RM1,200 to RM1,500 per month
There are fitness centres that provide lightbox advertising media located at high traffic spots. This is where you can place your ads at the frames and is very effective when your brand is health related and promote a healthy lifestyle.
Rate: Starts from RM800 and ranges up to RM1,000 per unit per month.
Like other digital screen media, you can book spots in these media in 15 or 30 second durations to play your video messages. This media is very impactful when seen at the gym because members will spend an average of 2 to 2.5 hours each time they visit the centre.
Rate: Around RM3,000 per month
Besides using digital messages, you can place static ads that can be seen at high traffic spots of the gym. This includes the walls of the treadmills, the front desk and entrance as well as on the outer walls of the fitness centre.
Rate: From RM2,000 per month.