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Ad Spaces at Medical Centres

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Advertising in hospitals and medical centers can be very different as compared to other locations. These spaces do not allow you to put just about any form of brand messaging as the target audience is very niche and you need to be extremely careful as to knowing who you are targeting.

Media spaces in medical centers

What makes advertising so different in medical centers and hospitals is because of the people around these premises. Some factors that you must consider when advertising in these spaces include:

  1. Regulations – there are strict regulations when it comes to advertising for pharmaceutical products. You must ensure that you are fully aware of what the regulations are so as not to breach any of them.
  2. Messaging – What you say and portray in your ads must be mindful and sensitive. Do not overplay your message here
  3. Brand or product – Take note that not all brands or products can be advertised in medical centers. Check the relevance of your product before deciding

Types of Locations

When it comes to hospitals and medical centres, you need to plan your campaign and messaging very well. What you do in other locations will NOT work here because of the mindset and the mentality of the viewers. Creating awareness might be your objective but reaching your aim through these media spaces might be challenging. Here are some locations where such media space are prevalent.

Government Health Centres

Government health centres and hospitals are operated by a centralized and authorized agency under the Malaysian Ministry of Health. As such, Advertising at these premises are controlled by a certain agency (either Government-linked or otherwise). In most locations, you will find certain media like MedikTV which is a channel played on the television sets installed.

This device usually playback video advertisements and related promotions throughout the day. If you are looking to place a video ad, this will be your platform which usually contain messages on corporate social responsibilities and health awareness.

Rate: The media spots here are commonly played through a television set and starts around RM100,000 per month for a single spot.

When it comes to advertising at hospitals and medical centers, brand owners and advertisers need to be mindful especially on the messaging. This is because the target audience at these locations is different from any other place.

Media spaces at hospitals

One thing for sure, media spaces that can be used for advertising at hospitals and medical centres are usually quite the same. You will find billboards, large posters, boom gate ads, digital screens and many others that are commonly seen in shopping malls or commercial areas.

Top Locations for Ads

Here are some of the top locations around medical centres that are economical for advertising.

  1. General Hospital Kuala Lumpur – Located along Jalan Tun Razak, this stretch that turns into the hospital is heading towards the Jalan Pahang roundabout, which is always congested with traffic jams.
  2. Hospital Kuala Lumpur – Another medical centre located along Jalan Tun Razak, it is on the opposite side heading towards KLCC. This is also close to the crossroad that heads towards the Kampung Baru and Chow Kit areas.
  3. Prince Court Medical Centre – Once the whole TRX is completed, this crossroad along Jalan Bukit Bintang and RSGC will continue to be one of the most congested.
  4. Pantai Hospital, Bangsar – There are constant vehicles travelling past Pantai Hospital Bangsar as many are heading towards Lucky Garden and Bangsar via the Jalan Bukit Pantai main road.
  5. Gleneagles Kuala Lumpur – One of the most established medical centers in the country, it is located along Jalan Ampang in one of the traffic-jammed crossroads (heading into Datuk Keramat).
  6. Subang Jaya Medical Center – There is always heavy traffic flow here along Persiaran Kewajipan-Sunway enclave.
  7. Sunway Medical Centre – Located at Jalan Lagoon Selatan, this road is being used by vehicles that travel around the Sunway and Subang Jaya vicinity.
  8. Taman Desa Medical Centre – Located at the junction of Taman Desa and Old Klang Road, it has very high visibility as this junction is used by vehicles traveling in and out of Taman Desa and Taman Danau Desa areas.
  9. Tung Shin Hospital – Located at the heart of Kuala Lumpur along Jalan Pudu, it is one of the oldest medical establishments in the country and is next to the Chinese Maternity Hospital.
  10. Columbia Asia Hospital PJ – This medical centre is one of the latest additions in Petaling Jaya with vehicles traveling to and from the heart of PJ via Jalan Universiti each day and close to nearby commercial and shopping areas like Jaya One.

Private hospitals

Private hospitals like Gleneagles or Sunway Medical Centre are large premises with a lot of traffic. When it comes to advertising in these spaces, you can do so in various OOH media which include:

  1. digital screens
  2. large format posters
  3. pillar wraps
  4. car park
  5. restaurants and cafes
  6. etc

Take note that not all types of products advertise well in these locations. Always remember that your messaging need to be sensitive to the target audience and be relevant to them. In most cases, the media spaces in these outlets are operated by a single media owner.

Digital Screen Rates: Around RM20,000 per month for a slot.

Posters/Banners: In certain hospitals, you can place your ads on banners or posters that are found at the walls of the lobby. However, you have to be aware that these locations will not accept all types of ads and only approved ads are eligible. Rates start from RM15,000 per month.

Private Clinics

Another platform that you can consider advertising in the medical field would be at private clinics. Clinics are usually either affiliated with a certain group like Qualitias or Mediviron or they are stand-alone outlets operated by qualified doctors.

In some cases, a media owner will operate and coordinate the media spaces in these outlets. If you are going to place an ad in the medical group clinics, you would be able to have your ad seen in most of the branches. This can be done via the media owner agency. For stand-alone clinics, you can buy the space from the owner of the clinic in most cases.

Rate: Start around RM4,000 and goes up to RM9,000 per month

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