Most academic campuses today have what is known as a commercial block where students will go to for meals and entertainment. As the name implies, commercial blocks are separate entities with the academic blocks of the institute of higher learning but can be connected physically somehow.
Through the commercial blocks, students can rest and relax with a non-academic surrounding.
This is seen in campuses like Limkokwing University of Creative Technology, Taylor’s University, Lakeside and many others. Most students who are taking breaks between classes will spend time at these blocks which makes them extremely effective for advertising.
Overhead Boards Advertising in Universities
This type of boards are usually seen at commercial blocks located above the head and very commonly used for seasons’ greetings like Christmas, Hari Raya and Chinese New Year, among others. Advertising on Overhead Boards would usually require you to provide repetitive ads as they are usually mounted in a series manner.
Rate: Usually provided in terms of sets of 12 or 24 depending on the location and the space. Rates range between RM18,000 to RM25,000 for the whole set.
Lightbox Advertising in Universities
Ads on lightboxes are very common in academic campuses particularly at the commercial blocks because they are captivating and can draw a lot of ad-views. Lightboxes are among the most common types of out-of-home media which is seen in many commercial and entertainment centres. Promotions and on-going campaigns would benefit greatly through advertising in this media.
Rate: Around RM450 to RM700 per unit per month
University Stair Graphics
This media is very unique and can be very impactful if the stairway is a high traffic location. Stair graphics must be broad and ‘loud’ which cannot be applied in small structures. In certain commercial blocks, there are staircases which are located at prominent locations and used by hundreds of students each day to travel between floors. Ads on stair graphics would be greatly effective here.
Rate: Measured based on flights and can range between RM10,000 to RM20,000 for each flight half-yearly.
Wifi Advertising in Universities
Almost all schools and universities have reliable and high speed Wifi access and there is a widespread rollout across universities and schools of Bring Your Own Device schemes. Targeting Schools and University Wifi audience can be highly successful if your campaign is being properly planned.
Floor Graphics Advertising in Universities
Like stair graphics, you can mount your ads on the floor of highly prominent locations of the commercial block. This can be at the entrance of the building or towards the food court which can garner high ad-views at any time of the day.
Rate: Starts from RM 12,000 for every cycle half-yearly.
Glass windows Advertising in Universities
Besides lightbox, glass window displays would be another media which is highly sought after by advertisers because they are usually placed at high profile places which warrant a lot of impressions from passer-bys as well as vehicles. Glass windows can be seen from many angles and provide a captivating location for ads to be seen by the specific target market.
Rate: Around RM20,000 for every panel usually charged half-yearly
Wall Murals Advertising in Universities
Ads that are placed on wall murals at the commercial blocks can differ greatly as compared to those enacted at the academic blocks. A wall mural can be like a wraparound which can be used to project a strong and loud message to the target audience. Wall murals require proper installation to ensure that the impact of the ad can be observed.
Rate: Usually charged on 6 months duration and can range between RM35,000 to RM50,000 per cycle.
Malaysian Universities Special Ambient Ads
Depending on the location and the type of ambient available, some campuses allow very unique way of advertising. The Lake Floatee is one such media which can be used at the Taylor’s University Lakeside campus. This is where you can design a floatee to be placed on the lake as part of your integrated marketing campaign.
Rate: This depends on the agreement with the campus concerned and can range between RM20,000 to RM40,000 per cycle.