Television Advertising Malaysia
Satellite & Cable TV
Advertising in Malaysia
Astro reaches 45% of all Malaysian TV viewers with specialized genre channels. HyppTV and ABNXcess offer IPTV alternatives for targeted audience segments.
Astro Satellite TV
45% of Malaysian TV Viewers.
100+ Channels. One Network.
Astro, under the Measat Group, is Malaysia’s dominant pay-TV platform — with over 100 channels covering Malay, English, Chinese, Tamil, sports, news, and entertainment.
Key Astro Channels for Advertising
Malay Language Channels
Astro Ria and Astro Prima are the highest-rated channels in Malaysia — reaching the largest single-language audience on any Malaysian TV platform.
- Astro Ria: highest-viewership channel, 50% of Astro audience
- Astro Prima: drama and entertainment, strong Malay female audience
- Astro Oasis: Islamic content, family-oriented Malay viewers
- Astro Arena: sports channel, strong male viewership
- Ideal for mass-market Malay-language campaigns
English & Chinese Channels
English and Chinese channels on Astro cater to urban, educated, and bilingual audiences — a premium segment for lifestyle and financial brands.
- Astro AWANI: 24-hour Malay news, high-trust audience
- Channel 702: Chinese drama and entertainment
- Astro AEC: Chinese current affairs and infotainment
- FOX, National Geographic, CNN, BBC via Astro
- English premium channels: premium CPM, premium audience
Sports & Specialty Channels
Astro’s sports and specialty channels attract highly engaged niche audiences — perfect for brands targeting specific demographic groups.
- Astro SuperSport: live football, F1, rugby
- Astro Cricket: strong South Asian and cricket fan audience
- Disney Channel and Cartoon Network: family and kids
- Lifetime and TLC: strong female audience
- News channels: AWANI, BBC, CNN, Al Jazeera
Astro Channels
IPTV — HyppTV & ABNXcess
Cable TV via Unifi.
Urban Broadband Audience.
HyppTV, operated by TM under the Unifi broadband service, provides cable TV advertising to Malaysia’s most connected urban households — high-income, high-broadband penetration.
HyppTV Advertising Options
HyppTV Channels
HyppTV offers free-to-air and premium channel packages via TM’s Unifi broadband — reaching Malaysia’s urban, connected household segment.
- Available to all Unifi broadband subscribers in Malaysia
- Mix of local and international channel options
- On-demand content alongside live TV
- Targeted to urban, educated, higher-income households
- Growing subscriber base with Unifi expansion
HyppTV Media Rates
HyppTV offers competitive media rates for brands targeting the broadband-connected urban household — with flexible 15 and 30-second spot packages.
- Competitive CPM rates vs Astro satellite TV
- 15 and 30-second ad spot options
- Package deals for multiple channels available
- Targeting by channel genre and program type
- Combined HyppTV + digital campaign packages
Focused Campaign Planning
Unlike FTA channels, satellite and cable TV advertising requires a focused strategy — channel selection must match your audience profile precisely.
- High viewership does not always mean right audience
- Match channel genre to brand and product category
- Sports channels for male-skewed campaigns
- Drama channels for female-skewed campaigns
- Plan around high-viewership programs not just channels
Cable TV Platforms
Campaign Planning Tips
Choose Channels
by Audience, Not Viewership.
The highest-rated channel on Astro may not be right for your brand. Satellite TV advertising success depends on matching channel genre and audience profile to your campaign objectives.
Advertising Best Practices
Audience-First Channel Selection
Start with who you want to reach — then choose the channel that best indexes for that demographic, not just the one with the highest viewers.
- Sports: male 18–45, higher income, urban
- Drama: female 25–50, family-oriented
- Kids: families with children under 12
- News: educated adults, decision-makers, 35+
- Business channels: C-suite, professionals, B2B
Programme vs Channel Buying
Premium programme sponsorships outperform general channel buys — your ad is adjacent to content the audience actively chose to watch.
- Sponsor specific top-rated drama series
- Live sports sponsorships for male audience
- Reality shows for female 25–40 segment
- News programme adjacency for business brands
- Festival specials: CNY, Hari Raya prime time spikes
Buying Formats
Satellite TV offers flexible buying formats — from 7-second slides to 60-second filmlets — with pricing based on channel, daypart, and format.
- Slides: 7, 10, 15 seconds — cost-effective
- Filmlets: 15, 20, 30, 60 seconds — higher impact
- Prime time: 7PM–11PM commands premium pricing
- Sponsorship billboards: opening and closing credits
- Package deals across multiple channels
Buying Options
Advertise on Satellite & Cable TV in Malaysia
Get rates for Astro, HyppTV, and ABNXcess advertising. We help you match the right channel to your audience.
