Print Advertising Malaysia
Newspaper Advertising
in Malaysia
Newspaper advertising in Malaysia spans four languages — English, Bahasa Malaysia, Chinese, and Tamil — offering national reach and community-specific targeting.
English Newspapers
The Star, NST & More.
Reach Urban Malaysia.
English newspapers in Malaysia attract an educated, urban, middle-to-upper income readership — the most sought-after consumer segment for premium brands.
Major English Newspapers
The Star
Malaysia’s most-read English daily — a national broadsheet with strong readership among English-speaking urban Malaysians.
- Largest English daily by circulation in Malaysia
- National distribution across all states
- Star Metro: urban KL and Klang Valley edition
- Strong lifestyle, business, and tech sections
- Digital edition via The Star Online
New Straits Times (NST)
Malaysia’s oldest English newspaper — NST has a strong corporate and government readership, ideal for B2B and institutional campaigns.
- Oldest English daily in Malaysia
- Strong B2B and corporate readership
- Business Times: dedicated financial and business edition
- Preferred by government, GLCs, and corporate advertisers
- Premium positioning and strong editorial credibility
The Sun, Malay Mail & Others
The Sun (free daily), Malay Mail, and Borneo Post offer alternative English-language channels at competitive rates.
- The Sun: highest distributed free daily in Malaysia
- Malay Mail: strong urban KL and Klang Valley reach
- Borneo Post: leading English daily in Sarawak
- New Sarawak Tribune: strong in Kuching and Sarawak
- Business-focused titles: The Edge, Focus Malaysia
English Newspaper Titles
Bahasa Malaysia Newspapers
Utusan, Berita Harian.
Reach the Malay Mass Market.
Bahasa Malaysia newspapers deliver the widest national reach in Malaysia — connecting brands to the country’s largest demographic across urban and rural communities.
Major BM Newspapers
Utusan Malaysia & Mingguan Malaysia
Utusan Malaysia is the flagship BM daily with strong readership among Malay-speaking Malaysians, particularly in semi-urban and rural areas.
- National distribution across all states
- Strong in Kelantan, Terengganu, Kedah, and Perak
- Mingguan Malaysia: popular Sunday edition
- Preferred for government and public sector campaigns
- Conservative, family-oriented readership
Berita Harian & Harian Metro
Berita Harian and its tabloid counterpart Harian Metro are the most widely read BM papers in urban areas and among young Malay readers.
- Berita Harian: national broadsheet, urban Malay readership
- Harian Metro: tabloid, popular among young urban Malays
- Harian Metro highest-circulated Malay tabloid
- Strong lifestyle, entertainment, and sports coverage
- Available in print and digital editions
Kosmo & Sinar Harian
Kosmo and Sinar Harian offer competitive BM advertising options with strong urban and semi-urban Malay readership at competitive rates.
- Kosmo: popular urban Malay tabloid
- Sinar Harian: strong Kedah, Perlis, and northern states
- Competitive rates vs Utusan and Harian Metro
- Strong regional distribution in northern peninsular
- Good for regional and state-specific campaigns
BM Newspaper Titles
Ad Formats & Rates
Broadsheet vs Tabloid.
Full Page to Classified.
Malaysian newspapers come in broadsheet and tabloid formats. Ad sizes range from classified small ads to full-page colour spreads — with options for every budget.
Newspaper Ad Formats
Display Ads
Display advertisements are the most impactful newspaper format — combining images, headlines, and brand messaging in prominent page positions.
- Full page: maximum visibility and impact
- Half page: cost-effective with strong presence
- Quarter page: ideal for targeted product promotions
- Double page spread: across two pages for premium campaigns
- Front page solus and banner strips available
Classified & Liner Ads
Classified and liner ads offer cost-effective reach for SMEs and brands with smaller budgets — sold by word count or column centimetre.
- Sold by column centimetre or word count
- Available in all major newspapers
- Ideal for recruitment, property, and automotive
- Lower minimum spend than display advertising
- Online classified options now available in digital editions
Supplements & Inserts
Newspaper supplements and inserted flyers reach readers who actively engage with dedicated topic sections or printed marketing materials.
- Topic-specific supplements: property, education, travel
- Festival supplements: CNY, Hari Raya, Deepavali
- Loose inserts distributed with specific editions
- Booklets and catalogue inserts available
- Strong recall vs standalone display ads
Ad Format Options
Related Pages
Advertise in Malaysian Newspapers
Get rates for English, Bahasa Malaysia, Chinese, and Tamil newspapers across Malaysia. National and regional options available.
