Ampang is one of the suburbs of Kuala Lumpur which is known to be one of the ‘expatriate’ areas. Geographically, the entire Ampang is split into 2 parts, one which belongs to Kuala Lumpur and the other is part of Selangor state.
Originating Kuala Lumpur
To some extent, Ampang is somewhat related to how Kuala Lumpur started. The Klang Valley was opened for tin mining back in 1857 by Raja Abdullah. This saw the miners from China from Lukut to come here and started evaluating the prospects of Ampang. The first tin from this area was exported some 2 years later. Ampang would then flourish in the coming years and that leads to how Kuala Lumpur came about after that. It would continue to be part of Kuala Lumpur which was once the capital of Selangor. When Kuala Lumpur was declared a Federal Territory in 1974, Ampang was divided with the western part remaining with the capital while the eastern part (to be called Ampang Jaya) remained part of Selangor.
Insights for advertising in Ampang
One of the significant factors of Ampang is in its location. Ampang Hilir is actually the eastern part of Kuala Lumpur where it is very near to the Golden Triangle. In fact, the Petronas Twin Towers is just a stone’s throw away from Jalan Ampang which stretches into the city center.
- Jalan Ampang – this is the main road that can be reached via Jalan Tun Razak, one of the longest roads in Malaysia. Jalan Ampang cuts through various embassies and high commissions as well as connected residents from places like Kampung Pandan and Taman Cempaka into the city center. Each day, Jalan Ampang is packed with traffic congestion.
- Jalan Tun Razak – Meanwhile, vehicles come in through various other suburbs such as Cheras, Sri Petaling and Seri Kembangan from the south via Jalan Tun Razak while on the end are those coming in from Damansara, Sentul and Dato Keramat.
- Billboards can be seen at the major intersections and overhead bridges. These are highly visible media which offer high impressions, particularly during rush hours. In fact, the roads along here are highly congested throughout the day until the wee hours of the morning.
- Train stations – As the KLCC enclave is home to many offices and corporate companies, thousands of train commuters come into the city each day. There are several stations that function around here including the Ampang and KLCC LRT stations. Media around the train stations are highly impactful, especially with the working group.
Demographics and income group
What makes Ampang such an attractive suburb is that it has a large group of expatriates here. This is widely attributed to the fact that many embassies and high commissions from foreign countries set their base here. The city council here reports that Ampang Jaya reported 4.6 crimes in every 1,000 residents which is among the lower ones in the Klang Valley.
The majority of people here are in the middle-income group. In Ampang Jaya, about 47.5% of the people are Malays, 28.8% Chinese, 14.4% Indians and the rest makes up the remainder. Among them, 5% of the people residing here are non-citizens. Unlike many other suburbs around Kuala Lumpur, Ampang does not have that many condominiums and apartments but this landscape is fast changing with new projects like M City. There is about half a million people in total. Meanwhile, about 70% of them here draw more than RM3,000 salary per month while 10% between RM1,000 to RM2,999 and the rest are less than RM1,000 per month.