With regards to your data analytics requirements, Advertising.My Outofhome Platform unlocks the insight to improve operational efficiency and fuel growth.
We provide analytics solutions to support today’s needs and tomorrow’s inevitable changes. Our solutions serve organizations of all sizes and industries, while providing flexibility to meet a full spectrum of requirements and fit with any deployment environment.
Solutions – Any Data, Any Analytics, Simplified
With regards to your data analytics requirements, Advertising.My Outofhome unlocks the insight to improve operational efficiency and fuel growth. We provide analytics solutions to support today’s needs and tomorrow’s inevitable changes.
Our solutions serve organizations of all sizes and industries, while providing flexibility to meet a full spectrum of requirements and fit with any deployment environment.
Healthcare
With rising costs, population growth and ever-changing regulatory demands, healthcare providers require an analytics solution that is flexible enough to integrate clinical, patient, financial and operational data sources for insightful decision.
Education
Institutions finding insights in data for questions relating to their mission is essential. In the new era of big data, Advertising.My Outofhome will assist Institutions in finding answers quickly across student management, curriculum planning as a less challenging task.
Retail and F&B
Our solutions help leading retailers manage their huge data sources to gain greater visibility into their customers, product sales, and suppliers. The analytics improve their operational efficiency, marketing effectiveness and financial performance.
Airport Management
Air Transport Hub management of vast data from Passenger Manifest, Products and Services, Retail and eCommerce, Loyalty Program, Passenger and Cargo Services, requires a unified platform that provides the insights in supporting an Advance Passenger Journey Experience Analytics.
Shipping and Energy
Advertising.My Outofhome helps leading Shipping and Energy services providers to gain greater visibility into their fleet operations, customers, product sales, and suppliers management to improve their operational safety, financial performance in reducing costs and maximize profits.
Business and Financial Services
Our unified platform of data integration and analytics provides the flexibilty, extensibility and scalability to meet the needs of both IT and business users for Business and Financial Services Providers. Financial Analytics taking data from your Financial Systems with the ability for Financial Consolidation and Statutory Reporting features. We also provide Management Accounting Analytics in Budgeting, Planning and Forecasting.
CRM
Client-centric analytics offers users the visibility to their clients buying patterns and profiles. Advertising.My Outofhome CRM Analytics taking data from Loyalty Programs or Enterprise CRM Salesforce with the objectives of improving the clients overall buying experience.
Public Sector
We provide Operational Analytics and Performanace Management Monitoring Solutions to Government Ministries and Agencies.
Google Data Analytics
As long as your business is online, it will be tracked somehow by platforms such as Google Analytics. The data is collected so that you know who is visiting your site and what do they do there.
While Google provides some of the best analytical data on your sites, there are other alternatives too. Knowing what your visitors do when they are at your site is vital to help you understand and forecast what you can do in the future. Hence, having a few analytics tools that provide you with these data gives you better judgment in your decision making.
How does analytics work?
Analytics are very powerful platforms and tools that will help your business. Web analytics services offered usually tracks and report traffic on your website. Google Analytics, being the most widely used service on the web is perhaps your most obvious choice as it is seamless as well as comprehensive. Every user who visits your website (usually through a Google search result) will be tracked in terms of duration, most time spent, navigation, etc.
Enter the alternatives
As mentioned, you will most likely be using Google Analytics by default. But it is always a good practice to have a ‘second opinion’. Alternatives are available that can offer you a wider understanding of your visitors.
- Woopra – This tool track uses on their experience when they visit and provide you with information on marketing and sales. It integrates very well with other platforms like Google Ads, Slack, and even Salesforce.
- GoSquared – A user-friendly platform where your visitors are tracked in real-time. It shows you the source of the traffic from your visitors and where they are. A great platform for sales-driven sites.
- FoxMetrics – This is an affordable platform where it offers very customized reports. Using SQL as the engine, you can extract the information from its data warehouse. FoxMetrics is very popular for its segmentation features.
- Mixpanel – The analytics tools in Mixpanel is very useful for lead generation. Features are used to improve your sales funnel as it comes with event tracking, user behavior tracking and also A/B testing.
- Leadfeeder – A great tool if you want to integrate with your current sales and marketing data. It comes with its own CRM which makes it great for lead generation. Leadfeeder has a very good support system with live webinars too.
