Getting into fashion and trends
KIPs are most prominent in the fashion and style segments. They dress and look the part, often sponsored by some of the top brands in the industry. In these cases, the KIPs are usually associated with sub-segments like urban clothing, trending styles or even customized clothing.
Speaking and being spokespersons
Unlike supermodels or celebrities, KIPs offer a different facet to your marketing campaigns. Among the top influencers in Malaysia that you should look at are:
- Nicole Chen Wen Ni – She has more than 20k followers on her Instagram account where she creates content on beauty, fashion and music.
- Brian See – Brian’s IG page looks like one that you take directly from a fashion magazine. He is a full-time model and shares about men’s fashion, lifestyle and grooming. He has more than 120k followers who avidly check out his new fashion and trending styles.
- Grace My – She is a model and a writer and has been a beauty and lifestyle blogger for a while now. With about 12k followers, she shares her advice on fashion and beauty information as well as some insights into the modeling world. Besides that, she has her own online store too.
- Jessica Chaw – She is very much a travel and fashion influencer with more than 70k followers. Her content on fashion, trends and traveling are well-received by her followers where she is known for herfriendly online persona.
- Stephaniie Lim – Her photos are captivating as much as they are exemplary. Stephaniie has over 23k followers who associate with her posts on fashion and travel. She is known to cover some of the brands that are popular and easily attainable.
- Cherrie Liong – Part of the Duo Gigs, she has more than 90k followers in her Instagram account that can help to propel your Instagram campaign forward. She is the founder of @lescosmetics and posts her model photos mostly on trending styles and fashion.
- Cheeserland – Cheesie has been writing about food, trends and lifestyle for more than 15 years now. She is based in Japan and has close to 350k followers! While her influence is very much Japanese, she has a lot of followers who are associated with her intricate sense of style and passion.
- Daphne Charice – With over 179k followers, she has one of the most beautiful pictures around, often highlighting the best of what she carries.
- Danial Hansen – He is the Mr. Tourism World 2019 with more than 75k followers in his Instagram account. His good model looks and sturdy body makes him a great option for brand owners for collaborative work on fashion, grooming and style.
- Hafizi Hamizi – He is a content creator on Instagram with over 83k followers. He shares photos mostly on fashion and lifestyle. The photogenic lass has worked with some of the top brands including Walls Cornetto and FoodPanda.
- Hammadart – This is a total alternative makeup style that works for anything unusual and out-of-the-box. If you are looking for someone who can give you a more edgy outlook with more than 12k followers, Hammadart is the right channel to go to. The artist is also the former winner of the NYX Face Awards 2019.
- Nor Soraya – This social media content creator has close to 50k followers on her Instagram account. She is a fitness enthusiast who could give a different perspective to brand owners and their marketing campaigns.
