Subang is a suburb located towards the western part of Petaling Jaya in Selangor.
This suburb is among the busiest in the state as it is home to many shopping malls, commercial areas, institutes of higher learning and many residential estates.
Subang is widely considered to be one of the very important satellite towns because it is accessed by many major roads and highways where residents here travel to other parts of Klang Valley for work and leisure while many from other places come here for similar reasons.
Available Advertising Mediums
Subang provides a lot of options when it comes to advertising mediums because there are many main roads here as well as commercial centers.
There are billboards that are available on most main roads like Jalan Kemajuan while the roundabouts have many freestanding billboards that are located on the sides.
On places like Jalan Kemajuan and the USJ roads, advertising panels are enacted on lampposts along the sides and the middle while street furniture advertising on bus and taxi stands are widely available as well in most roads.
Traffic
The main roads around Subang are constantly slow and heavy. This is at the area leading to and from the Subang Jaya Medical Center coming in from Subang Parade into the residential areas as well as the road leading towards Sunway and into Goodyear Court.
The flow is usually very heavy during the morning and evening rush hours as well as during weekends.
Buying Power
The advertising spaces around Subang provide very good ad-views as they are in high-traffic areas.Meanwhile, the main target group here is those in the middle to high income segments thus making the media spaces suitable for brand awareness and image building.
This makes the spaces extremely attractive to advertisers which will drive the buying power higher than many other suburbs around Selangor.