Leo Burnett Malaysia
Leo Burnett is one of the top international advertising agencies in Malaysia. Apart from the fact that Leo Burnett holds some of the most impressive key accounts in the country, they are also the agency that used to house the talented film director, the late Yasmin Ahmad.
She was the executive creative director of Leo Burnett Malaysia before her death in 2009. She has brought some of the most remarkable advertisements for Petronas through Leo Burnett that has won numerous awards in the industry that puts them as one of the top agencies in Malaysia today. Leo Burnett recently won the Overall Agency of the Year 2012 at the A+M (Advertising and Marketing) Awards Malaysia.
Y&R Malaysia is one of the branches under the Y&R global advertising group. They operate through their office in Damansara Heights and is one of the oldest and most established international advertising agencies in Malaysia today.
Y&R has been around since 1976 where they are now part of the group with branches in every major market around the world that include Australia, Hong Kong, Europe and the United States.
In Malaysia, Y&R is one of the top 5 international advertising agencies where they continue to push their philosophy of ideas through their key accounts like Caltex, Vespa, Colgate and LG in which they are the agency that holds the most awards in the country.
Mccann-Erickson is perhaps one of the most recognizable names in the advertising industry around the world. In Malaysia, it is one of the earliest players of the industry and operates through its headquarters in the city center.
Mccann-Erickson has been involved in the Malaysian advertising industry where they have constantly been one of the top international agencies here since it was established.
Mccann-Erickson has over the years produced award-winning advertising campaigns through their key clients like the New Straits Times which the Perspectives Campaign Gran Prix won the Adfest 2011 while Mccann-Eriskson also works with the likes of KFC, BFM and Lotus Cars, Proton and Sony.
Naga DDB is one of the major players in the Malaysian advertising industry. The international advertising agency is part of the DDB Worldwide group which is one of the largest networks of advertising agencies in the world today with a presence in more than 100 countries.
Naga DDB has been operating for the last 25 years where they have embarked on several award-winning advertising and marketing campaigns with key clients in major industries like telecommunications, automotive and many others. They include the likes of Astro, Perodua and DiGi as well as Energizer and BMW, to name a few.
M&C Saatchi Malaysia
M&C Saatchi is one of the top 5 international advertising agencies in Malaysia. It is part of the M&C Saatchi international advertising agency network with 27 branches around 18 countries.
M&C Saatchi is one of the major movers and shakers of the industry where despite being a relatively newer player, they have gone on to become one of the strong competitors of this sector. M&C Saatchi in Kuala Lumpur was set up in 2003 where it has garnered much success through campaigns launched and conceptualized for the likes of Axiata, TM and the Sepang International Circuit.
Other key accounts managed by M&C Saatchi include Malaysia Airports, TGV Cinemas and Alliance Bank.
Mirium is a part of the international JWT and WPP Network agency. It operates in 24 countries across the world, providing cutting-edge digital marketing and commerce solutions to its clients.
This PJ-based agency helps brands build powerful strategic communication plans that enhance their brand and corporate identity, pushing through workable and effective initiatives.
GO Communications has been around since 2006 set up by Michael and Peter de Kretser. This is an award-winning agency that prides itself on being an ‘out-of-the-box’ firm.
Citrine One has been around for more than 15 years, providing top-notch marketing and media services to help its clients achieve a better and stronger brand image.
This is a multi-disciplinary agency specializing in areas of advertising and event marketing, delivering successful marketing campaigns in various platforms and types.
K-GIC Advertising is a Kuala Lumpur-based agency that started small and has since grown to become one of the leading firms in this sector.
When they started out, Envicion Studio was based in Puchong back in 2009. This advertising agency has since grown to operate today in upscale locations of Bukit Jalil and Bangsar, delivering high-impact advertising services for its clients throughout the country.
Affiniti Malaysia is focused on brand building, using cutting-edge and contemporary ideas that help propel its clients’ brand image to greater heights, expanding their networks and building corporate image too.
Graphic LAB Malaysia
Graphic LAB Malaysia is a full-service branding and creative agency. Started out in 2008, it is 99.8% Bumiputera-owned, offering creative and innovative strategies for brand building and advertising.
Audience2Media prides itself as an Audience Targeting Platform, offering impactful and effective solutions in brand building and marketing communications for its clients in all industries.
INVOKE offers unique and revolutionary solutions for its clients through its data-driven model that covers data analytics and related services. This helps to understand the target audience better thereby driving better marketing campaigns.
Based in Kuala Lumpur, Magmus Digital offers a full range of digital marketing services to help build a brand and enhance customer relationships along the way.
Dreamit Real Solutions
Having been around since 2016, this agency provides high-impact digital marketing services, focusing on SEO to help businesses get better visibility and online presence on digital platforms, enhancing brand image and corporate identity along the way.
Offering a full range of above and below-the-line services, this is a group of companies that offers integrated solutions for marketing and communications to strengthen the brand building and other initiatives.
Nobleman Creations is an integrated advertising agency that provides a comprehensive range of services that helps build stronger brands and products using digital marketing, content management, and others.
Accenture Song is part of the global consultancy group Accenture. Accenture Song was formerly known as Accenture Interactive with the name changed to reflect the direction of the company in the post-pandemic era.
Changing with the times
With this, Accenture Song is set to deliver services that are of the highest standards that will meet the accelerating demands of the clients while changing the way customer connects, innovate and grow.
This is based on the longstanding culture of change within Accenture and based on the philosophy of experience-led business growth. With businesses operating and changing so rapidly, it is crucial to stay ahead of the pack in all areas of the business.
Clients and awards
Globally, Accenture Song works with some of the top names in the market including Shiseido, Blue Buffalo from General Mills, Coinbase and Capri Holdings, a leading global fashion group.In Malaysia, Accenture Song works with both local and international brands to expand their connections through various platforms. In doing so, they have been well recognized, having won many top accolades.
- In the 2022 Marketing Excellence Awards in Malaysia, Accenture Song took home many awards. Accenture Song won all gold, silver and bronze for the Excellence in Advertising category with Magnum, Netflix , Watsons and Tenaga Nasional respectively.
- Their work with Watsons also saw the agency took home the gold award for Excellence in Communications/Public Relations. Meanwhile, the bronze award for Excellence in Content Marketing was won by Accenture Song’s Pepsi campaign, which also won Gold for Excellence in Customer Engagement with the Pepsi BLACKout Hour campaign.
- The agency’s work with Etika saw them winning silver in the Excellence in Corporate Social Responsibility Award. Another campaign with Etika took home the Gold in the Excellence in COVID-19 Related campaign.
- Accenture Song also won Bronze for the Connecting the Dots with Kabel Besar campaign with TIME Internet. With TIME Internet, Accenture Song worked on the Living The Best Life with Strong Connections campaign which saw them getting Silver in the Excellence in Integrated Marketing category.
- For Excellence in Digital Marketing, Accenture Song won Gold and Bronze for the campaign with Lay’s and Unilever/ Netflix respectively.
- For Excellence in eCommerce Marketing, they took home gold and silver with their work with Drinkies and Grab in the Grab X Disney Brings the Gift of Magic campaign which also won gold in the Excellence in Experiential Marketing. This campaign also won them silver in the Excellence in Interactive Marketing/AR & VR.
Mad Hat Asia
Mad Hat Asia is one of the exciting agencies involved in creative communications, public relations and social media. Focusing on lifestyle and consumer-oriented areas, it surely is an up-and-coming agency that offers a lot of new opportunities and options for its partners.
Closely connected with the industry
Mad Hat Asia works very closely with its clients and is helmed by a group of an exciting and young group of entrepreneurial practitioners. Known as Hatters, they bring with them new and innovative methods of how the creative media world should be adopted today.
The communications landscape is one that changes very rapidly and it would need a team who aims high and bursts with new ideas to grasp them. Communication strategies must be derived to ensure execution is timely and accurate while messages are relevant and delivered to the right target audience.
Awards and Accolades
These are all done with precision by the team at Mad Hat and as such, saw the agency grab some of the top headlines and awards in the region. Such was the case at the recent 2022 Marketing Excellence Award Malaysia.
Mad Hat Asia jointly won the bronze award for the
- Bake With Yen campaign with Beatnk, TJT, REBL, NSIGHTZ for Excellence in Brand Strategy.
- For the same category, Mad Hat Asia also won the bronze award for Lipton’s ‘Sekuat Rasa Teh, Seerat Ikatan Kasih’ campaign. This also won them the silver award in the Excellence in Digital Marketing category. As for Excellence in Integrated Marketing, Mad Hat Asia won the bronze medal for this campaign.
- In the Marketing PR Awards 2019, Mad Hat Asia took home the Best Media Relations Strategy award for their Heineken UEFA Champions League “Share The Drama” campaign. They also won the Best PR Campaign: Consumer Products for Cadbury Dairy Milk “Jom Cadbury” campaign.
- They have also worked with some of the most renowned brands over the last few years including Lifebuoy, Nutox, Rexona and Cadbury, among others.
VoxEureka is an exciting agency that is known for its expertise in reputational storytelling efforts. With a background in public relations, VoxEureka brings with it a lot of experience and cutting-edge strategies to help its clients elevate to higher levels.
Team and services
VoxEureka Malaysia is involved in everything within the communications platforms. This includes the likes of influencer outreach, media planning and buying, integrated Public Relations and notably in digital marketing (that covers social media and performance).The team in VoxEureka Malaysia brings with time many years of experience in the relevant industries and a commitment to work closely with the clients.
Stemming from areas including digital, media, creatives and servicing, the team of 30 consultants offers the best quality of services and deliverables in their work.
Working with top names
VoxEureka was started in 2017 by Jonathan Tan who was formerly with Cohn & Wolfe. Then, the agency started from the ground up before winning the 2015 Southeast Asia PR Agency of the Year.
Today, VoxEureka works with names like Pfizer, BMW and Magnum, to name a few. Among the more significant campaigns they have done with great success in the past include:
- HSBC We Can We Do
- Digi Yellow Heart
- Magnum Cookies & Cream
- AIG 100: The Centennial Celebration
- Michelin Malaysia Goes Viral
- Mcdonald’s – Spicy Korean Burger
- Cornetto Love Series
- Cancer Research Malaysia
- Magnum Cherry Blossoms
Awards won by VoxEureka
VoxEureka has plans to continue growing into becoming a major player in the communications industry. It is surely on course to achieving the remarkable feat and has been recognized for its exemplary work with the clients.
Hence, it is no surprise that VoxEuraka has won several industry awards being recognized for producing some of the most innovative and creative campaigns.
This was clearly evident during the recent Marketing Excellence Award 2022 when the agency took home some of the highest accolades in the PR segment like:
- Silver award for Excellence in Communications/ Public Relations for the ‘Joy at First Bite Campaign’ with Jollibee, one of the fastest-growing fast food chains in Malaysia.
- Bronze award for Excellence in Influencer/ KOLs marketing also for the Joy at First Bite campaign with Jollibee
With a name like Xttack Event, anyone who surely be intrigued wanting to know more about what the agency is about.
This is an agency that has been making waves in the industry having worked with some of the top corporations and brands in the country.
Innovate to deliver the best
Xttack Event Malaysia Sdn Bhd or XEMSB in short, as the name implies is very much focused on events and related activities.
They commit to providing the best services with top-quality deliverables throughout the entire lifecycle.
Staying true to the values that have shaped the agency will ensure maximum customer satisfaction and that is present throughout the organization and extended to their partners.
Services by Xttack Event
Xttack Event aims to be a one-stop service provider for its clients when it comes to organizing and running events.
Treating their clients like lifetime partners, Xttack Event will go all out to ensure their clients receive nothing short of the best to help them achieve their objectives.
Being a young and dynamic team, Xttack Event brings new ideas that are revolutionary and game-changing to the table.
Innovation is the main word here and it will give them a lot of leverage to do things out of the box. At the end of the day, Xttack Event gives more exposure to their clients, ensuring that their expenditure is well spent.
- Corporate Functions – This involves the organizing of events like annual dinners, exhibitions, marketing events and such.
- BTL (Below the Line) Marketing Activities – Events that can be held at major locations like shopping malls, retail outlets and others. They also work with colleges and universities while involved in trade shows and education programs, among others.
- Teambuilding and Corporate outing programs – They help companies in organizing corporate trips that are fun, build characters, and enhance teams and bonding among the employees while instilling positive values.
- Manpower solution that involves helping clients in staffing for events and related activities.
Clients and Awards by XEMSD
Xttack Event has been gaining a lot of attention in recent years. The agency has worked with some of the top brands including the likes of Mentos, MBO Cinemas, DKSH, HP and many others.
Besides that, Xttack also took home the Silver award for the Excellence in Content Marketing category at the 2022 Marketing Excellence Awards for their work with Boehringer Ingelheim in the ‘For your Sweetheart: Think Diabetes, Think Heart’ campaign.