Advertising on Vocket

Vocket is one of the digital portals that provide the latest information on lifestyle in Malaysia. This portal is published and presented in Bahasa Malaysia and is among the popular portals among the modern generation.

Background and Concept

In Vocket, one gets a lot of articles and resources stemming from categories like fashion, lifestyle, technology and travel, to name a few. Bringing in news from the local and international scenes, it is one of the few portals preferred mainly by those in this target segment.

Vocket started out in 2014 and has been steadily growing ever since. Then, the intention was to promote inspiration and positivity online and has been doing so to the present time.

Today, Vocket enjoys more than 17 million page views every month, making it one of the most popular websites among the 2 million Malaysians visiting.

Segments and Presentation

Vocket is presented in Bahasa Malaysia and that means it is targeted at readers who converse and communicate in this language. Most of the target audience is expected to be around the 25 and 45 years old bracket.

What makes Vocket such a popular site is that they have content which is relevant to its readers today. Their Travel segment has articles that explain issues while offering traveling advice. This includes rumors and any myths related to traveling.

The same practice is done for its other segments like Teknologi, Kehidupan, Automotif, Fesyen, Hiburan, Seni, Makanan and others.

On top of that, Vocket has a section called ‘Deals’ where readers can find out about any special promotions or discounts offered by retailers through the site.

From the Vocket homepage, users can also get connected to the sister sites like Vocket FC (Sports), Vocket Tech (Technology) and Vocket Car (Instagram page for automobiles).

Advertising options

The homepage of Vocket is ‘clean’ and simple. The title bar hosts different segments like Travel, Teknologi, Kehidupan, Automotif and others. This is a static bar and right below it is the main headline of the moment.

On the right side is the 10 Cerita Top (Top 10 Stories) where there will be 2 columns of the 10 most popular news. For more news, the user will scroll down the page where they will then be able to see the banner ads (horizontal and vertical) placed adjacent to the ‘Terkini’ section.

This navigation style makes Vocket pleasing to the eyes and very accessible. Users enjoy reading here and the ads are not intrusive at all.

One of the options here is the Medium Rectangular (Mid Rec) which is available from RM5,000.00 every 2 weeks. The ad will be seen on both mobile and desktop with an expected ad view of half a million. The dimensions for this ad are 300px(w) x 250px(h) and 300px(w) x 250px(h) for desktop and mobile respectively.