RTM State Radio — Sabah, East Malaysia
Advertise on Sabah FM
Sabah FM is RTM’s official state radio for Sabah — Malaysia’s Land Below the Wind. Broadcasting in Bahasa Malaysia to Sabah’s diverse multi-ethnic population, it covers local news, cultural affairs, community information and state government programming across Kota Kinabalu, Sandakan, Tawau, Lahad Datu and throughout Sabah.
RTM State Radio
Official government broadcast voice for Sabah — East Malaysia’s most populous state
East Malaysia Reach
Coverage from Kota Kinabalu to Sandakan, Tawau, Lahad Datu and interior communities
Multi-Ethnic Diversity
Reaches Sabah’s remarkable ethnic diversity — Kadazan-Dusun, Bajau, Murut, Malay, Chinese and Filipino communities
About the Platform
About Sabah FM
Sabah FM serves one of Malaysia’s most ethnically diverse states with programming that bridges Sabah’s many communities. As the RTM voice for Sabah, it broadcasts local news, government announcements, agricultural and fishing community updates, and cultural content relevant to Sabah’s unique multi-ethnic identity — programming unavailable on national stations.
Listener Profile
Sabah’s diverse population — Kadazan-Dusun, Bajau, Malay, Murut and other Bumiputera communities alongside Chinese and Filipino residents. Listeners range from Kota Kinabalu urban professionals to rural agricultural and fishing communities in the interior and coastal regions. Sabah’s resource-rich economy gives listeners high exposure to agriculture, palm oil, tourism and fisheries industries.
Advertising Formats & Options
30-Second Radio Spots
Bahasa Malaysia audio ads targeting Sabah’s large Bumiputera and Muslim community — the primary language of inter-community communication across Sabah’s diverse ethnic landscape.
Programme Sponsorship
Sponsor local news, morning programming or agriculture & fisheries updates — highly relevant to Sabah’s primary industry communities and daily listeners.
Kota Kinabalu City Campaigns
Target Sabah’s capital — a growing tourism hub and regional business centre with expanding retail, hospitality and professional services sectors.
East Malaysia Bundle
Combined Sabah FM and Sarawak FM campaigns for comprehensive East Malaysia coverage — reaching over 5 million Malaysians across Borneo that national campaigns often underserve.
Best For
Agricultural suppliers, palm oil industry, fisheries, tourism, halal products, Islamic banking, government agencies and brands specifically targeting the Sabah Bumiputera and East Malaysia market.
Borneo Tourism
Sabah FM reaches Sabah’s growing tourism market — valuable for wildlife, eco-tourism, hospitality and adventure brands targeting Malaysia’s premier nature tourism destination.
East Malaysia Priority
National brands often underinvest in East Malaysia — Sabah FM offers direct community access in a high-growth market with rising household incomes and expanding consumer spending.
