THE Malay Mail is one of the oldest English Language newspapers in Malaysia. It was founded in 1896 and was formerly part of the NSTP (New Straits Times Press Berhad) group who also owns other mainstream newspapers, Berita Harian and New Straits Times, among others.
Established and renowned media
The Malays Mail is typically a regional based newspaper. This means that it is only available in the Klang Valley being circulated across Kuala Lumpur and Selangor. Among its more renowned taglines was ‘The Paper That Cares’. It was once circulated only in the afternoons which keeps readers abreast of the latest news and current affairs.
Top tabloid in Malaysia
Since it was established, the Malay Mail was launched in tabloid format. This is still very much the case. Its contents cover ‘interesting’ news rather than the corporate and political ones as the newspaper is targeting the younger group of readers. As such, the Malay Mail is constantly known for its ‘juicy’ stories.
In the past, the most popular segment of The Malay Mail was its ‘Hotline’ section where the public was encouraged to send in their complains which will then be directed to the right parties. This was an interesting segment of the paper because complaints being published will surely raise a lot of eyebrows.
The advent of the internet has caused sales to drop for The Malay Mail. It was then changed to become a free newspaper but that has not worked well too. The business model would then change again where the daily tried to stay relevant by reporting on more interesting topics. Although it is linked with NST, The Malay Mail has grown to become quite an independent entity on its own.
Its reporting has been more focused an unbiased in many ways. As such, The Malay Mail has been able to attract the younger generation of readers. Segments in The Malay Mail include local and international news, life, showbiz, entertainment, tech/gadgets, drive and automotive and many more.