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Snapchat proves magazines still the in-thing
Social networking app Snapchat recently launched a digital publication called Real Life. That which makes this magazine such an interesting move is that it was hosted online but that was not all. The content is what makes it all the more exciting. Market analysts believe that the move by Snapchat was effectively smart. It involves narratives, debates and discussions on modern living encircling around technology.
Focused on content
Unlike any other so-called new thing in the market, the idea of Real Life was not only to achieve clicks, shares and likes. Instead, it was very much focused on content. This seemed like a move away from the norm and yet it was effective enough.
Online readers with offline information
People today spend most of their time online whether it is on the computer or on the mobile phone. This means that anyone developing any sort of content will be skewed towards driving clicks and visits. As such, content can be quite biased. With Real Life, it gets into longer form of digital content and this is not merely for engagement’s sake.
Moving with the times
In the world of overcrowded social media, Snapchat seems like a small player but it has vision. It is moving on with what the world wants. In fact, Snapchat’s Real Life move shows that it has adapted well with the platform it is dwelling in.
Other such examples
Cottage Life Magazine in Canada is another good example. From a printed magazine form, it has since expanded to other media. Naturally, going into digital and social media would be normal. But Cottage Life went beyond that even to the extent of venturing into e-commerce. It now has a full range of products like t-shirts and calendars. Statistics showed that the magazine grew by 25% while its e-commerce segment went up by 160%. Remarkable!
Digital Magazine is the way to go
Although the industry is shrinking undoubtedly, the appetite for magazines is still very evident. People are still wanting to read something on their phone when they are:- Having a cup of coffee or tea- Commuting on the bus or train- In the toilet- During breaks
