Airports are highly prominent public locations which can provide a lot of advertising opportunities for brand owners. This is because of the fact that Malaysia is one of the top travel destinations in the world today especially with initiatives like Visit Malaysia Year and the boost in the tourism industry in recent years.
By placing your ads in airports, you will be able to target both inbound and outbound foreign and local travellers. Besides that, your ad can be seen by those who are accompanying the travellers like their family members and friends. By having a captivating and attractive media spot, your ad will capture high impressions along the way which will then give you value for money for your advertising expenditure.
Airport Digital Screens
If you are advertising at major airports, the Digital Screens there will be able to reach up to 3.5million viewers every month. This is an average figure which means that on certain months like the year end and festivities, your ads could well reach double that amount. This simply means that for the amount you are paying, your ad could capture more than 100,000 ad-views each day. There are hundreds of screens mounted on waiting halls, departure halls, at the luggage collection sections and other high traffic locations. You can choose between the international and domestic halls for your ads to be placed.
The common practice in placing ads in these digital screens is to use their standard loop duration which will be 15, 20 or 30 seconds per spot. Depending on the location of the ad, your message will be played once every 15 minutes which means it is played 4 times per hour. Based on this calculation, your ad will be played almost half a million times per month.
The rate for placing your ads at airports will vary according to which airport you locate. This will highly dependent on the target market you are intending to reach. For instance, if you are place your ad in the screens at KLIA’s arrival hall, it would be around RM35,000 for a 30-second slot monthly. Besides that, you can always place your message on the departure hall or both which could range between RM15,000 to RM50,000 per month.
Meanwhile, the rate in other locations will be different which can be as low as RM10,000 per month for a 15-second slot while you can choose to book the media for several airports as well.