Newspaper Advertising Malaysia
Advertise in
China Press
China Press is a broadsheet Chinese-language daily founded in 1946 — one of the oldest and most established Chinese newspapers in Malaysia — offering brands direct access to its loyal readership through display ads, classified listings, and supplement placements.
About China Press
Founded in 1946.
One of Malaysia’s Oldest Chinese Dailies.
China Press is a broadsheet Chinese-language daily available across Malaysia. Notably, it is published and distributed in the afternoon or evening — distinguishing it from most other Malaysian dailies and giving it a unique “end of day” reading pattern among its loyal subscribers.
China Press at a Glance
History & Background
Founded in 1946 by Tun Henry Lee Hau Shik (Tun H.S. Lee), one of Malaysia’s most prominent post-independence figures, China Press has a heritage that spans the entirety of modern Malaysian history. It is owned by The China Press Berhad.
- Language: Chinese (Mandarin)
- Established: 1946
- Format: Newspaper
- Circulation: 220,000+
- Available in print and digital editions
Readership Profile
China Press readers are primarily Chinese-speaking Malaysians who prefer traditional broadsheet news delivery. The evening publication schedule attracts a readership that engages with news after work — a relaxed, unhurried reading occasion.
- Primary language: Chinese (Mandarin)
- Core audience: Chinese-speaking Malaysians
- Age profile: 30–60
- Income level: Middle income
- Geographic spread: National — strong in Klang Valley, Johor, Perak
Why Advertise Here
Advertising in China Press reaches the Chinese-speaking community with the added benefit of an evening read — when consumers are more relaxed, at home, and more receptive to advertising messages in a leisurely reading environment.
- Trusted publication with loyal, established readership
- Language-specific targeting unavailable in other media
- Strong community connection and reader trust
- Print and digital advertising options available
- Competitive rates vs national broadsheet titles
Publication Facts
Advertising Formats
Display Ads. Classified.
Supplements & Inserts.
China Press offers a full range of print advertising formats — from full-page colour displays to classified listings and themed supplement placements.
Available Ad Formats
Display Advertisements
Full-page, half-page, and quarter-page display ads in China Press deliver maximum visual impact to the full readership.
- Full page colour: premium brand impact
- Half page: cost-effective with strong reader exposure
- Quarter page: ideal for smaller budgets and promotions
- Double page spread: maximum creative canvas
- Back page and inside front: premium premium positions
Classified & Liner Ads
Classified advertising in China Press is the lowest-cost entry point — ideal for recruitment, property, automotive, and event announcements.
- Sold by column centimetre or word count
- Recruitment, property, automotive, events
- Lowest minimum spend in the publication
- Online classified available on digital editions
- Strong reader response for service and event categories
Supplements & Special Editions
China Press publishes themed supplements and special editions throughout the year — offering premium editorial adjacency for relevant brands.
- Festive supplements: CNY, Hari Raya, Deepavali
- Industry-specific supplements available
- Annual reports and corporate supplements
- Special edition commemorative pages
- Higher readership during special edition issues
Ad Format Options
Audience & Rates
Loyal. Community-First.
Language-Specific Reach.
China Press readers are loyal, community-oriented, and highly engaged — making print advertising in this publication unusually effective at driving brand recall and purchase intent.
Audience & Buying Tips
Reader Profile
China Press attracts a Chinese (Mandarin)-speaking audience with strong community ties and high engagement with print media.
- Language: Chinese (Mandarin)-speaking community
- Audience: Chinese-speaking Malaysians
- High publication loyalty and regular readership
- Print readers engage more deeply with content than digital
- Strong influence on community purchasing decisions
Best Advertising Periods
The highest-readership periods for China Press align with community festivals and major seasonal events — plan campaigns around these windows for maximum reach.
- Festive season: highest single-issue readership
- Annual special supplements: premium editorial environment
- New Year period: planning and resolution campaigns
- Mid-year: mid-season promotions and brand reviews
- Year-end: festive shopping and gifting campaigns
Getting Your Ad In
Contact your media representative or advertising agency to book space in China Press — material deadlines are typically 3–5 working days before print date.
- Material deadline: 3–5 working days before print
- Full-colour PDF or press-ready artwork required
- CMYK colour mode for all print advertisements
- Image resolution: minimum 300 DPI for print
- Rates available on request — discounts for series bookings
Audience Highlights
Advertise in China Press
Reach China Press’s loyal Chinese (Mandarin)-speaking readership with display ads, classified listings, and supplement placements.
