Out-of-Home Digital Advertising
Executive Digital Screens
in Malaysian Office Buildings
Executive Digital Screens reach working professionals at the entrance, lift lobby, and common areas of Malaysia’s premium office buildings — 100+ buildings, daily repeat exposure.
Executive Digital Screens
100+ Office Buildings.
Reach the Decision-Makers.
Executive Digital Screens are installed inside Malaysia’s premium office towers — targeting working adults and corporate professionals at eye-level in lift lobbies, main entrances, and common areas.
Why Executive Digital Screens Work
Captive Corporate Audience
Office workers pass through lift lobbies and main entrances multiple times daily — your ad gets repeat exposures from the same high-value individual throughout the working week.
- Lift lobby placement: seen multiple times daily per person
- Monday–Friday consistent high traffic
- Corporate audience: executives, managers, professionals
- Repeat exposure throughout the working week
- Zero competitor ads in the same environment
Premium Urban Locations
Executive Digital Screens are placed in prime business districts — KLCC, Bangsar South, TRX, Petaling Jaya — reaching the highest-earning professionals in Malaysia.
- KLCC corridor: premium corporate towers
- Bangsar South: tech, finance, and GLC tenants
- TRX (Tun Razak Exchange): financial district
- Petaling Jaya: mixed corporate and tech offices
- Available in Penang, Johor, and other major cities
Digital Screen Advantages
Unlike static posters in office lobbies, digital screens play video and rotate multiple creatives — higher engagement and flexibility for campaign updates.
- Full HD video and animation capability
- Multiple ads rotate on the same screen
- Update creatives remotely without site visits
- Real-time campaign scheduling possible
- Premium LED screens with high brightness and contrast
Key Locations
Screen Placement
Lift Lobbies. Entrances.
Common Areas.
Executive Digital Screens are placed at the highest-traffic spots within office buildings — ensuring every occupant and visitor encounters your ad multiple times daily.
Screen Placement Locations
Lift Lobby Screens
Lift lobby digital screens capture the attention of every building occupant during the 1–3 minutes they spend waiting for an elevator — several times per day.
- Every occupant waits 1–3 minutes per lift trip
- Multiple lifts = multiple screen positions per floor
- High-frequency repeat daily exposure
- Full video and motion content capability
- Ideal for brand recall and awareness campaigns
Main Entrance & Reception
Entrance lobby screens are the first and last thing visitors and employees see — delivering a strong first impression and high recall for your brand.
- First point of contact for all building visitors
- 100% of visitors and employees pass through
- High-quality LED screens in premium lobby settings
- Visible from multiple angles and distances
- Strong recall — seen at start and end of every visit
Food Court & Common Areas
Screens in office building food courts and common areas capture extended dwell time during lunch and break periods — an engaged, receptive audience.
- Average 20–40 minute dwell during lunch breaks
- Relaxed, receptive audience during breaks
- Opportunity for longer video content
- High repeat exposure for regular lunch visitors
- Ideal for F&B, lifestyle, and consumer brands
Screen Placements
Target Audience
Malaysia’s Highest-Earning
Urban Professionals.
Office building digital screen audiences are among the most valuable in Malaysian advertising — educated, high-income, decision-making professionals in their daily work environment.
Audience Profile
Professional Demographics
Executive Digital Screen audiences skew towards educated, urban professionals — the ideal segment for financial, automotive, travel, and premium lifestyle brands.
- Executives, managers, and senior professionals
- 35–55 age bracket with higher disposable income
- Decision-makers for both personal and business purchases
- English and Mandarin-literate urban professionals
- High propensity to travel, invest, and spend on premium brands
Best Product Categories
The corporate office audience is most receptive to brands that align with their lifestyle, professional aspirations, and daily needs.
- Financial products: investment, insurance, banking
- Automotive: premium and executive car segments
- Travel: business class, hotels, loyalty programs
- Technology: laptops, mobile, software, SaaS
- F&B: premium delivery, coffee, and health food brands
Campaign Strategy
Executive Digital Screen campaigns work best when combined with digital and programmatic advertising to reinforce the message across multiple touchpoints.
- Combine with LinkedIn and programmatic digital campaigns
- Use consistent creative across OOH and digital
- Target specific buildings by tenant industry profile
- Plan 4–8 week campaigns for frequency build
- Measure by footfall data and screen impression counts
Audience Segments
Advertise on Executive Digital Screens in Malaysia
Reach Malaysia’s corporate decision-makers in premium office buildings across KLCC, Bangsar South, TRX, and Petaling Jaya.
