Newspaper Advertising Malaysia
Advertise in
Harian Metro
Harian Metro is Malaysia’s most popular Bahasa Malaysia tabloid — owned by NSTP Berhad and known for lifestyle, entertainment, and gossip coverage that makes it the most widely read BM tabloid in the country — offering brands direct access to its loyal readership through display ads, classified listings, and supplement placements.
About Harian Metro
Malaysia’s Top BM Tabloid.
NSTP’s Lifestyle Daily.
Harian Metro is a daily tabloid-style Bahasa Malaysia newspaper owned by the New Straits Times Press Berhad (NSTP) — Malaysia’s biggest government-owned print media company. As the sister paper to the more serious Berita Harian, Harian Metro focuses on lighter, entertainment-driven content.
Harian Metro at a Glance
History & Background
While Berita Harian covers hard news and corporate affairs, Harian Metro is the lifestyle, celebrity, and entertainment tabloid of the NSTP stable — making it broadly appealing to a wider, younger Malay-speaking readership. It is the highest-circulating BM newspaper in Malaysia.
- Language: Bahasa Malaysia
- Established: 1991
- Format: Newspaper
- Circulation: Highest BM tabloid circ.
- Available in print and digital editions
Readership Profile
Harian Metro readers are predominantly young to middle-aged Malay Malaysians who enjoy lifestyle, entertainment, sports, and celebrity news. The paper has the broadest demographic reach of any BM newspaper, with strong female readership for its lifestyle sections.
- Primary language: Bahasa Malaysia
- Core audience: Malay-speaking Malaysians — broadest demographic
- Age profile: 18–50
- Income level: Lower to middle income — widest income range
- Geographic spread: National — highest penetration of any BM newspaper
Why Advertise Here
Advertising in Harian Metro delivers the widest BM readership reach in Malaysia — an essential buy for mass-market campaigns targeting Malay-speaking consumers across all age groups, income levels, and geographic markets nationwide.
- Trusted publication with loyal, established readership
- Language-specific targeting unavailable in other media
- Strong community connection and reader trust
- Print and digital advertising options available
- Competitive rates vs national broadsheet titles
Publication Facts
Advertising Formats
Display Ads. Classified.
Supplements & Inserts.
Harian Metro offers a full range of print advertising formats — from full-page colour displays to classified listings and themed supplement placements.
Available Ad Formats
Display Advertisements
Full-page, half-page, and quarter-page display ads in Harian Metro deliver maximum visual impact to the full readership.
- Full page colour: premium brand impact
- Half page: cost-effective with strong reader exposure
- Quarter page: ideal for smaller budgets and promotions
- Double page spread: maximum creative canvas
- Back page and inside front: premium premium positions
Classified & Liner Ads
Classified advertising in Harian Metro is the lowest-cost entry point — ideal for recruitment, property, automotive, and event announcements.
- Sold by column centimetre or word count
- Recruitment, property, automotive, events
- Lowest minimum spend in the publication
- Online classified available on digital editions
- Strong reader response for service and event categories
Supplements & Special Editions
Harian Metro publishes themed supplements and special editions throughout the year — offering premium editorial adjacency for relevant brands.
- Festive supplements: CNY, Hari Raya, Deepavali
- Industry-specific supplements available
- Annual reports and corporate supplements
- Special edition commemorative pages
- Higher readership during special edition issues
Ad Format Options
Audience & Rates
Loyal. Community-First.
Language-Specific Reach.
Harian Metro readers are loyal, community-oriented, and highly engaged — making print advertising in this publication unusually effective at driving brand recall and purchase intent.
Audience & Buying Tips
Reader Profile
Harian Metro attracts a Bahasa Malaysia-speaking audience with strong community ties and high engagement with print media.
- Language: Bahasa Malaysia-speaking community
- Audience: Malay-speaking Malaysians — broadest demographic
- High publication loyalty and regular readership
- Print readers engage more deeply with content than digital
- Strong influence on community purchasing decisions
Best Advertising Periods
The highest-readership periods for Harian Metro align with community festivals and major seasonal events — plan campaigns around these windows for maximum reach.
- Festive season: highest single-issue readership
- Annual special supplements: premium editorial environment
- New Year period: planning and resolution campaigns
- Mid-year: mid-season promotions and brand reviews
- Year-end: festive shopping and gifting campaigns
Getting Your Ad In
Contact your media representative or advertising agency to book space in Harian Metro — material deadlines are typically 3–5 working days before print date.
- Material deadline: 3–5 working days before print
- Full-colour PDF or press-ready artwork required
- CMYK colour mode for all print advertisements
- Image resolution: minimum 300 DPI for print
- Rates available on request — discounts for series bookings
Audience Highlights
Advertise in Harian Metro
Reach Harian Metro’s loyal Bahasa Malaysia-speaking readership with display ads, classified listings, and supplement placements.
